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how to use twitter: Vital Sharing of Your Content: How Are You Utilizing Twitter? - 11/06/11 12:59 PM
The numerous, vital, and long lasting benefits of social media networking for companies todayplace pressure on a marketing team to deliver the right message, at the right time, to the right audience, within the right social network. Combine these “must haves” with the right testing procedures for each campaign, and companies begin to realize and uncover the ROI of their social media networking. In my opinion without question, the most powerful social network for viral marketing is Twitter the micro-blogging platform. One of the simplest and most effective strategies for companies to increase more clicks and viral sharing on Twitter is … (2 comments)
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how to use twitter: Twitter Protected Tweet Accounts: Velvet Rope Syndrome - 03/31/11 05:39 PM
This is an old yet applicable post from my deansguide blog about Twitter protected accounts. How do you feel when somebody follows you and they have a gatekeeper set up, bouncer at the door, gramma screening who gets in and who stays out?
Twitter etiquette and Twitter strategies do not always mix, go hand in hand, or remain inline with your purpose for utilizing Twitter. The best example of this dilemma is the locked Twitter account. The message “This person has protected their tweets” is essentially a walled garden allowing only the people approved to follow a Twitter’s tweet stream and … (5 comments)
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how to use twitter: 6 Reasons Why it is Important to Have the Last Word on Twitter - 03/13/11 05:12 PM
This article was featured on deansguide. This is one of the most important strategies to utilize when trying to connect with people and create an ongoing dialog. Ignore this strategy and you will simply be tweeting your information to the ether with nobody reading.
Twitter is now acknowledged, by savvy marketers and companies, as a full fledged direct marketing channel. According to many reports, unlike traditional channels like television, radio, email, postal, direct mail, and the telephone, Twitter and it’s digital brethren will see an increase in marketing activity and money spent on marketing campaigns. In our work as marketing consultants, … (6 comments)
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how to use twitter: How to Use Twitter for Lead Generation and ROI - 03/12/11 02:07 AM
The following is our Inner Architect case study for Twitter use in the wine industry. This is a direct to consumer strategy that could be very helpful in lead generation activities for Realtors.
The following Twitter case study was written by Innerarchitect.com CEO Susan Hanshaw. The research was compiled by deansguide and analyzed by both of us in an effort to recognize the true ROI for Twitter. Our study was based on a 12 week marketing campaign we executed in the Napa Valley for a prominent boutique winery. The goal: drive consumers to the winery tasting room Monday through Friday.
Our … (2 comments)
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how to use twitter: Graph Your Twitter Stats: Tweetstats.com - 03/12/11 01:59 AM
Tweetstats.com is a fantastic visualization tool that allows user to graph their Twitter statistics providing a valuable visual presentation. The primary goal is to understand and measure your effectiveness on Twitter if you are a marketer. Tweetstats.com allows users to view their own stats or that of another user. Load times for your analysis depends upon your level of activity (or that of your subject) on Twitter.
Tweetstats.com Stats “Stats”
Graphs of your Twitter clients Users you RT and speak to the most How often you tweet Tweets per hour Tweets per month Tweet timeline Reply stats Your tweet density … (4 comments)
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how to use twitter: Twitter Strategy: Use #Hashable To Network With Your Prospects - 11/13/10 02:22 PM
Who are you connecting? What promises to be the next generation way to connect people with synergy, former Quigo entrepreneur Michael Yavonditte launched #Hashable.com. Hashable, according to Techcrunch’s Erick Schonfeld, “lets you introduce any two people via Twitter or email, and then follows up to see whether those intros were successful.”
How’s it work with Twitter?
Simply include the Twitter handles of the two people you want to introduce as well as @hashable, and the hashtag “#intro.”
If I want to introduce maverick wine industry veteran winemaker Cathy Corison to innerarchitect.com CEO Susan Hanshaw I would:
You tweet: “@CathyCorison meet @SusanHanshaw … (8 comments)
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how to use twitter: Twitter Strategies: Write Tweets For Influence - 11/13/10 02:14 PM
Twitter hashtag events, #Winewednesday and #Followfriday, have been a mainstay in helping wineries network with their consumers and affiliates, raise awareness for their brands, and open lines of communication. The most important strategy to ensure success during these events is to understand how to write creative tweets that illustrate why you are recommending a person or brand. One such strategy is what we call a “tweet tale.”
Tweet Tale: A Short Story
What is a Tweet Tale? The object is to create a micro-story that showcases the people or brands you wish to recommend to your followers. The following example of … (3 comments)
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how to use twitter: Twitter Wine Industry Example Applicable to the Real Estate Industry - 11/03/10 02:19 AM
Although the following post focuses on the Wine industry it is applicable to the Real Estate industry too. Realtors like winery owners must not ignore the power of Twitter and Facebook as direct marketing channels: what do you think?
Full adoption of Twitter as the choice social media engagement super tool is still in progress. Although many first adopter business niches and industries harnessed the power of Twitter early in the platform’s development, without demanding white paper or ROI analytical proof, many American companies still lag behind. When the light does go on, some very important steps often are overlooked before … (3 comments)
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how to use twitter: 11 People & Brands For Your Social Media Education on Twitter - 08/26/10 03:21 PM
Don’t end up like the Fail Whale! Are you are an aspiring social media marketer, looking to learn and leverage social networks, and interested in enriching your knowledge base? If you are utilizing Twitter as the information engine it has evolved into, following the best social media people and companies is a great place to begin your education.
11 Top Twitter Social Media Resources
Mashable: incredibly rich source of social media information Jeremiah Owyang: the former Forrester analyst “fire” starter is one of the most important voices in social media Brian Solis: another stalwart in social media with an anthropologists mind … (3 comments)
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how to use twitter: Strategy to Stand Out From the Crowd on #FollowFriday - 08/22/10 03:19 PM
One of the niches of focus for Inner Architect is the wine niche. This is an article aimed at the wine industry that can be easily utilized by Realtors. Remember- Twitter is a direct channel and as such it has definitive strategies. If you are willing to experiment you will be rewarded with results.
Twitter hashtag events like #WineWednesday and #FollowFriday are powerfully effective networking events that allow participants to recommend people or brands to follow. These events are integral part of any Twitter launch in order to attract new followers, raise awareness for a brand, or begin to create goodwill … (5 comments)
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how to use twitter: Twitter Will Thrive Despite Critics Continued Attacks - 07/31/10 03:33 PM
SocialMediaToday.com’s Robert Bacal’s “Twitter in a Corner- Facing Huge Challenges” is a smart look into Twitter’s challenge to monetize and survive into the future. Bacal points out Twitter’s initial steps into advertising and their deliberate roll out strategy. He correctly identifies Twitter’s concern with user experience and the possible alienation of users due to the advertising platform. Bacal gets most of it right but not everything.
Twitter User Experience: Bad Times Ahead?
According to Bacal:
“Can it (Twitter) hit the critical balancing point where it can maintain its user base, attract more users while using user eyeballs to generate money? … (1 comments)
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how to use twitter: Twitter: Do You Have Soul? - 07/20/10 12:24 AM
Do you have Twitter Sol? If you do then you are utilizing and leveraging Twitter for all it is worth. You are making friends, networking, and making a difference. If you don’t have Twitter Sol you are not being heard, you have not opened lines of communication, you are not leveraging the network, and you are not making a difference- you are just there.
Twitter Status Quo
Most people and companies do not take the time to learn all of the features, functions, and strategies the network has to offer. After a frustrating time trying to blast spam or Noise … (5 comments)
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how to use twitter: Guest Contributor for SearchEnginePeople.com - 07/20/10 12:11 AM
We at Innerarchitect.com are proud to announce our acceptance as guest contributors to SearchEnginePeople.com Canada’s “largest and most trusted Internet marketing company.” Search Engine People services 300 clients worldwide including many of Canada’s top brands. President and CEO Jeff Quipp and blog Editor Ruud Hein are the driving forces behind SearchEnginePeople’s blog.
Inner Architect Features on SearchEnginePeople.com
Susan Hanshaw’s “Measure Your Marketing Efforts: Capture and Create Keycodes” June 24, 2010 Dean Guadagni’s “5 Reasons Your Company May Never Adopt Twitter” July 5, 2010 Susan Hanshaw’s “Measure Social Media Lifetime Sales ROI” July 15, 2010 Dean Guadagni’s “Twitter as Direct … (2 comments)
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how to use twitter: Establish Your Twitter Account: 3 Steps To Building Your Prospect List - 05/26/10 09:07 PM
3 Steps to Build a Prospect List When Establishing Your Twitter Account
Multiple Lists: Write a list of titles you wish to create for each Twitter list. Examples of lists- “CEO-Executives”; “Consumer-Friends”; “Industry Associations”; “Cuisine-Chefs-Restaurants”; “Wine Writers-Bloggers” Search: utilize Twitter search to find wine drinkers, your consumers, Sommeliers, restauranteurs, and possible networking partners Build Lists: after creating your list of prospects from your keyword searches, click on each prospect and add them to one of the list titles you wrote down in Step 1. Example-”Cuisine-Chefs-Restaurants” I began by going to @ChefChiarello & created the Cuisine-Chefs-Restaurants list Benefits of Building Twitter Prospect … (2 comments)
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how to use twitter: Build Offer Campaigns To Attract Customers On Twitter - 05/08/10 12:01 PM
Twitter: Relevant Sales and Marketing Channel
Twitter claims to have 105 million register users as of April 2010. Yet, only 7% (7.5 million) use the site. The hard question: How does Twitter increase the number of regular users to the site resulting in Twitter becoming an accepted and valued sales and marketing channel equal to or more relevant than postal-email-phone channels of traditional direct marketing?
Adoption Conundrum: Where Is Corporate America?
Corporations have waited for the audience on Twitter to grow before justifying their efforts to adopt Twitter and launch a relevant strategy to sell and market their brands. Many … (0 comments)
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how to use twitter: The State of Twitter 2010: Edison Research's Startling Findings - 05/08/10 11:54 AM
Edison Research: Twitter Usage In America 2010 produced surprising results and many new findings that shed some light on interesting developments within this growing marketing and sales channel. The following are a number of the interesting findings in the report:
Awareness of Twitter: has exploded from 5% of Americans age 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%) dg: Twitter awareness is being driven by traditional media outlets losing their grip on breaking news Regular Usage: despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% … (2 comments)
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how to use twitter: Use Twitter "Favorites" As Your Testimonial Bank - 04/24/10 02:16 PM
In past posts we have described strategies for utilizing the Twitter “Favorites” feature. From a repository for research links to a placeholder for prospective clients, the Twitter Favorites feature is a very useful tool. We have found one more use that may be one of the best ways to leverage this feature: testimonials.
Favorites: Twitter Testimonials
Use your Favorites section to hold all your personal or company testimonials:
Showcase: the Favorites section can showcase testimonials about you or your company Document: by saving testimonials to your favorites section, you are creating a record RT Resource: after saving your testimonials, you can … (4 comments)
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how to use twitter: Twitter List Strategy: Step 1 Build Your Customer List - 04/24/10 01:56 PM
One of the greatest, untapped, benefits of Twitter is the list building feature. Segmentation and advanced R-F-M analysis can only begin when you build a list. Considering the fact that Twitter is quickly becoming a sales and marketing channel the equal of traditional channels like postal-email-phone, it is time for businesses to capture their prospective and current consumers by building their Twitter lists.
Step 1: Identify Your Customers on Twitter
Database: list the email addresses of your clients from your client database or segmented lists Data Search: use Google or Twitter Search input keywords or name of customer. Example: Google search … (7 comments)
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how to use twitter: Measure ROI on Facebook & Twitter: Testing Is The Key - 04/05/10 02:15 PM
The following is a guest post from Inner Architect CEO Susan Hanshaw. Susan has a background that includes a successful C-level career in the direct marketing industry, working with clients like Bank of America and Victoria Secret, list building, database management, database appends, segmentation, and how to integrate traditional direct marketing into social media networks. Her strength is strategic consulting with direct to consumer marketing clients:
Last week we met with a small retail business whose direct sales dollars depends heavily on direct marketing efforts. We were on the topic of email marketing and I learned that they had never … (2 comments)
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how to use twitter: Intermediate Twitter Strategy: Monitor Without Following - 04/05/10 02:08 PM
Twitter lists are an important strategic tool that allows users to completely leverage the power of the most influential lead generating social network available today. The following is an outline of one of my Twitter list strategies.
Twitter List Strategy: Monitor
Prerequisite: In the Monitor strategy, the Twitter user should already have built a number of lists that segment the people and companies they follow. These lists would include prospects, industry peers, organizations, affiliate business partners, networking partners, and customers.
Monitor Strategy: Premise
The idea or premise behind the Monitor strategy is to set up a number of lists, or … (2 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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