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information: What is Viral Marketing: Can You Reverse Engineer a Strategy? - 03/05/09 08:03 PM
Don Vito Corleone Wiki
Viral marketing is simply a new phrase for an old adage "word of mouth." The idea behind going "viral" is that you write something or say something that is truly remarkable, extremely helpful, controversial, or noteworthy in a manner that connects with people. Every blog author hopes that one of their articles goes viral. Every ad man or woman hopes that one of their jingles or sayings goes viral, every joke writer or movie manuscript king hopes that they pen the next "I can't believe I ate the whole thing", "Wazzzzzzzzz UP!!!!!!" or "I made him … (2 comments)
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information: How Do You Measure Your Social Media Efforts? Peter Kim's 4 Points of Social Media "Framework" - 02/04/09 01:33 PM
Peter Kim is one of the most important architects of social media and a well respected new thought practitrs. Peter is considered an expert in the art and science of “the intersection of social technology and marketing strategy.” He has been quoted by the most prestigious press organizations from the Wall Street Journal to CBS Evening News.
In Peter’s article “A framework for measuring social media” (Sept ‘08) he outlines four concepts that provide the framework for social media measurement or ROI:
1. Attention: “The amount of traffic to your content for a given period of time. Similar to the standard … (0 comments)
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information: Monkeysee.com: "See How Experts Do It" Information Bonanza - 10/28/08 12:08 AM
How many times have we said "if I could only watch someone do it first, I could really get the hang of it much faster"? And when we think of the concept of learning through video tutorials we are usually looking through youtube, or another video site, and finding amateur video with often amateur opinions on how something should be done. Not with Monkeysee.com. Monkeysee bills itself as providing "The highest quality, most credible how-to videos on the web."
Monkeysee Features
1. 17 Categories: Everything from Auto & Mechanical to Business to Sports & Leisure
2. Upload: Upload your own videos … (0 comments)
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information: Twitter: Play Follow the Leader to Content, Trend, and Tip Riches - 10/24/08 02:04 AM
Twitter is fast becoming my go to source for news and information on Social Media tips, strategies, and trends. I have found content for my last 7 articles buried neatly in the tiny urls placed in tweets by the people I follow. What does this mean to any blogger? There's a gold mine of content to critique if you do the following:
1. Follow people in your niche and industry like Guy Kawasaki
2. Follow leaders, critical thinkers, and trend setters like Brian Solis
3. Follow companies that interest you like Elephant Pharmacy
4. Follow mass media pundits like Rick Sanchez … (3 comments)
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information: Global Connectivity Through Web 2.0 Signals A New Age of Opportunities - 09/15/08 11:29 PM
Web 2.0 represents one of the most amazing times in history with global connectivity to a worldwide conversation, "citizen journalism" through blogging threatening the global dominance of the almighty mass media, and a level of transparency rarely imagined let alone realized. We are here at the tipping point between connectivity and mass global shrinkage where your neighbor in Katmandu will know more about you than the guy next door.
What's In It For You?
As the world shrinks with people connecting on a global scale never seen before, our ability to learn about foriegn cultures and peoples will provide the impetus … (0 comments)
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information: 4 Purposeful Types of Conversations: Listening Has A Strategy - 09/15/08 12:21 PM
Listening is defined by Princeton.edu as the “act of hearing attentively.” BizJobs.com supports a business glossary definition that states that Listening is “a key selling skill, in that without good listening skills the process of questioning is rendered totally pointless.” From these definitions come the need to recognize one factor that is so often ignored it leads to a breakdown in the process of conversation: listening requires a strategy. Before you can choose a strategy, you must first understand your goals in a conversation.
Strategy #1 Define Your Goals
Often times before we enter a conversation we understand, due to … (8 comments)
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information: What Is A "Genius Bar" And How Can You Set One Up For Your Business: WordCamp 2008 San Francisco - 08/19/08 04:56 PM
Wordpress creator Matt Mullenweg during his state of "The Word" address commented how much work he put into the event. He planned for a year, captured sponsorship, invited experts as presenters, and secured an incredible venue. The perks were ridiculous for the $20 price of admission. Free T-Shirts (I am a T-Shirt Hound), lavish lunch, Peets Coffee Kiosks, soda fountains, snacks, breakfast bar, handouts, chachkees, and tons of people to network and meet. But the #1 coolest thing for me was the creation of "The Genius Bar"
What Is A Genius Bar?
Matt set up a "bar" like area that he … (2 comments)
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information: Branding You Instead Of Your Company Is All About Writing and Speaking - 08/06/08 08:24 PM
Throughout your business career if you have worked for a corporation or small company you have probably "towed the company line." That is to say you learn the products, services, and culture inside out and you are able to repeat the benefits and features of your employer to anyone interested in listening-or not.
In today's transitioning business climate and ever changing entrepreneurial landscape the best concept is to personally brand-you
How Do I Brand Me?
1. Differentiating Factors: what is your Differentiating Factor? Do you have great experience in your niche, well known company experience, negotiating success, or any other accomplishments … (8 comments)
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information: How Do You "Safeguard" Your Clients: 10 Things That Show Clients You Are The Educator And Expert - 07/06/08 09:07 AM
What do you do if you are ready to address a new prospect and the first thing out of their mouth is: "I don't know if I really need a Realtor"? Are you prepared for that statement or have you comforted yourself with the idea that 99.99999% of the consumers at large understand the value of a Realtor during a real estate transaction?
The Idea Simply put you should think of your job as:
1st an educator
2nd a sales person
Sales Perspective #1
NEVER ASSUME anything. Consider the idea that you should have the attitude that you need to … (8 comments)
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information: Realtor SEO Traffic Tip #8 Guest Writing Services: Make Them An Offer They Can't Refuse - 06/30/08 05:47 PM
One of the most intelligent methods to gaining readership, exposure, links to your blog, and creating a new partnership is offering to write a "Guest Post" for a blogger who is already established in your niche or industry. The following is an email proposal I received today from a woman who wants to leverage my blog traffic http://deanguide.wordpress.com while helping me with my writing responsibilities:
"Hi! I have recently come across your blog and really appreciate the information that you provide.I am interested in having a guest writer spot on your blog. I am an editor/writer for a credit card blog, … (2 comments)
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information: Realtor Marketing Tip #25: Semantics, Perception, and Reality--How Are You Viewed? - 06/30/08 03:10 PM
The most powerful tip I can give anyone who needs to believe in themselves or someone who needs to be knocked down a peg (been there and done that in both cases) is to understand the difference between the words "expert" and "expertise." In order to build your confidence in your business become an expert or educate yourself further which will raise your level of expertise.
Are You a Expert?
The word expert is bandied about and utilized far to often and out of context. It makes the person claiming to be an expert look foolish if they do not understand … (9 comments)
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information: How To Win New Clients, Build A Contact List, And Become The Expert In A Niche: Employment Networking Groups Your Ticket To Leads And New Partnerships - 06/18/08 02:15 PM
During your search for outside the box networking events, a great place to look after you have found your "society charity" events is in the employment niche. One of the best sources of contacts pertinent to the author I represent has been employment networking groups.
Why Networking Groups for Employment?
Many folks are being forced out of jobs, lay offs being the first step, and need to reevaluate their financial positions. Many decide they want more from life and wish to become entrepreneurs in a field that is a passion for them--following their hearts. Others feel stressed by their expenses including … (0 comments)
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information: Does An Individual's "Reading Patterns" Effect Blog Traffic: The F Shape Theory - 05/27/08 02:55 PM
You have honed your writing style, incorporating lists and other article styles, providing fresh information, and writing expert analysis on your subjects. You have connected with all the search engines, joined blog directories, and you have spent countless hours "socially networking" aka commenting on other blogs leaving your url all over the blogosphere.
Yet something is missing? Your articles pay homage to the great American novel, look more like a dictionary unabridged addition, or the text is flat with no highlighting or emphasis placed on passages of importance.
What Do You Do aka What To Look For In Your Readers?
A … (30 comments)
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information: Blog Content Idea #1: "Mine" Your Email For Articles - 05/25/08 01:24 PM
Although most people feel that generating ideas to finished articles is the most daunting task associated with blogging, it's the technology curve that is the real challenge, there are many strategies that will help you overcome this task.
Mining Your Email
One of the easiest ideas to generate content is mining your own email. Your goal is to find situations or stories where people can learn from your actions, benefit from advice you provided, or become aware of something of value.
Example: If you helped a first time home buyer find a great tool (mortgage calculator, school, referral) that made a … (6 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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