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lead generation: Millennial Online Habits: Understanding the Next Generation of Home Buyers - 11/06/11 01:21 PM
A recent, excellent and instructive Pew Research survey showcasessome interesting results for marketers to consider. Although Millennials have been leading all online age group demographics in web, social networking usage, older generations are beginning to adopt and use at a rate that is encouraging. The following are points from the Pew survey about Millennial online habits and the shared online habits of each age demographic. Do you see any opportunities?
Millennial Online Habits
According tothe Pew survey (chart at bottom), Millennials are “more likely to access the internet wirelessly with a laptop or mobile phone.” In addition, they still clearly … (3 comments)
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lead generation: Write a Case Study or White Paper for Blogging Success - 03/31/11 07:27 PM
One of the best writing ideas you can implement for your business is producing either a case study or a white paper. The following is an article I wrote for InnerArchitect.com on June 13, 2009. This article continues to grab Google search ranking and reader's attention with 3,646 views in 20 months.
What would your case study or white paper look like? What separates you from the competition? Be creative.
Radian6.com cited this Innerarchitect post: 6 Elements of Effective Social Media Benchmarking
First adopters of social media networks like Twitter, Facebook, Linkedin, and blogging understand that their success can be measured … (2 comments)
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lead generation: 7 Call to Action Examples You Should be Utilizing - 03/30/11 12:15 PM
The following is an Inner Architect article by CEO Susan Hanshaw. The most important piece to this article is the 7 Call to Action Examples you could be utilizing in every one of your marketing efforts regardless of the channel. Do you ask for the business?
If there is such a thing as a laboratory for studying how retail businesses are using Twitter, we have a pretty good example. Two months ago Dean and I launched Breaking Napa Valley News, which is part of the Breaking News Network, the brainchild of Domus Consulting Group. The site’s content is fully fueled by … (44 comments)
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lead generation: Steps to Prospecting Your Business Community Right Now - 03/26/11 02:50 PM
In one of my last articles I talk about targeting your local business community for leads. What I did not do is provide steps in how to get started. Here is what I would do if I were in your shoes.
Steps to Prospecting Your Business Community
List: all contacts who are friends or acquintences working in your local business community. Prioritize the list by importance or level of executive. Lunch & Learn: create a free lunch and learn curriculum based on your real estate knowledge and what you believe would attract a audience. Partner with an equally valuable affiate for … (0 comments)
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lead generation: Forbes America's 100 Best Small Companies: Are You Prospecting in Your Business Community? - 03/23/11 01:17 PM
Forbes, one of the leaders in business journalism, presents their list America's 100 Best Small Companies. In a previous post I asked you if you were prospecting your business community. This article could act as a resource for generating leads. I will list the top 10 but you can find the entire list of 100 Best Small Companies here.
1-10 America's 100 Best Small Companies
1. Medifast
2. Interdigital
3. American Public Education
4. Deckers Outdoor
5. WebMD
6. Nutrisystem
7. National Presto Industries
8. Industrial Services of America
9. True Religion Apparel
10. Transcend Services
… (2 comments)
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lead generation: Looking for Prospects? Are You Looking in Your Business Community? - 03/19/11 04:32 PM
Fortune magazine’s “The World’s Most Admired Companies” article focuses on companies that are the most popular workplaces. Most of these employees are paid well. Many of these employees are on the move so relocation is a constant for these companies. With all of these positives, have you ever thought to target these companies in search of business? But how would you start?
Top 10 Most Admired Companies in the World
Apple Google.com Berkshire Hathaway Southwest Airlines Proctor & Gamble Coca-Cola Amazon.com FedEx Microsoft McDonald’s Human Resources & Your Connections
If you are willing to put the effort into wooing employees from … (2 comments)
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lead generation: Guide to Hiring a Social Media Marketing Consultant - 03/19/11 03:23 PM
The following is how we begin to prospect in the wine industry. It is a template for what we strive to provide every potential customer interested in hiring us. It could be used in part or full for your business. Please tell me how you can fit this model into your Real Estate model for your business.
Inner Architect’s focus is Social Direct Marketing based on the integration of social media channels with direct marketing strategies. We focus on producing positive measurable results for our wine industry clients. Do you know how to hire a consultant?
You are your winery’s GM, … (2 comments)
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lead generation: Stop Wasting Your Open House Time, Start Selling More Real Estate - 03/19/11 03:13 PM
Courtesy http://www.realtysignxpress.com
Have you ever written a blog post knowing it was good but it did not receive as much exposure as you thought it merited? A post with great ideas, value, and strategy? Something that could be a game changer, lead generator, and habit breaker? This is that post. Tell me what you think and why this could help your business? How many of you are guilty of arriving at your open house, spending 30 minutes setting up flyers and marketing materials, and then sitting back and reading the paper? Making phone calls to friends? Feeling bored with … (10 comments)
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lead generation: Are Your Linkedin Groups Helping You Learn? - 03/18/11 01:55 AM
In order to stay on top of the mountain of information developing in social media and marketing, I read a number of sites like SocialMediatoday.com, Mashable.com, Techcrunch.com, SearchEnginePeople.com, and VentureBeat.com to name a few.
Another important place to find information, in nearly every industry, is LinkedIn.com. Within LinkedIn, joining a group has been one of the best ways to learn and participate. If you utilize LinkedIn, what are your favorite groups?
My Favorite LinkedIn Groups
Social Media Today The Blog Zone Future Social Media Association of Strategic Marketing Facebook and Twitter for Business Email Experience Council Inbound Marketers- For Marketing Professionals … (4 comments)
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lead generation: Measuring Social Media Influence - 03/12/11 03:15 AM
Influence is a hotly debated subject within Social Media circles. Many people believe that your influence, within social networks, is your most valuable commodity. Others believe that influence is often overrated and rarely measured with all relevant factors taken into consideration. Yet long before social media existed, influence was often considered critical in the sales process. Whether you believe in it or not you should consider Dr. Robert Cialdini’s book “Influence: Science and Practice”
Cialdini’s Six Principles of Influence
Reciprocation: If you take care of your customers, your customers will take care of you Scarcity: It’s easier to tell something … (0 comments)
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lead generation: The Future of Geolocation is Future Checkins - 03/12/11 01:44 AM
Please watch this video about Ditto iPhone app video
Combining both the algorithmic recommendations with recommendations flowing in real time from people you actually trust on your social network. That's the holy grail, potentially that could replace the Google search we do today--Jyri Engstrom
In his interview with Robert Scoble, Jyri Engstrom described what he called the "holy grail" as combining both the algorithmic recommendations with recommendations flowing in real time from people you actually trust on your social network. As a marketer, I have been waiting for somebody to provide a geolocation tool that gives us what Foursquare can not: … (2 comments)
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lead generation: Foursquare: Lead Generation Tool Bringing People to Your Location - 11/13/10 02:47 PM
Twitter hashtag events #FollowFriday and industry niche events such as #TravelTuesday and #WineWednesday are fantastic opportunities for brands to recognize, recommend, network, and create awareness for their products and services. These events are often the best first step to begin to open lines of communication with their targeted prospects and consumers. The following strategy is a way for a brick and mortar brand to recognize their customers, prospects, and the power of Foursquare.
Step 1: Create a “Foursquare” List
The most important feature on Twitter is the list building feature. Create a Twitter list titled “Foursquare.” Place people who have checked … (0 comments)
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lead generation: Google Instant Increasing Your Productivity - 11/13/10 02:42 PM
Google’s new “toy” is a creation from the heart of their expertise and not another attempt at building a social network from scratch. Mashable’s iconic founder Pete Cashmore reports that ” Google Instant Search, which displays live search results as soon as you begin typing, provides results before a query is complete. By removing the need to hit the “enter” key, Google claims users will save two to five seconds per search. Two (2) to five (5) seconds does not sound like a lot until you extrapolate that time loss over the course of a work day of online searches.
… (5 comments)
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lead generation: Realtor Excuses Are Deafening: What Your Prospects & Competitors Hear About You - 03/06/10 01:18 PM
Realtors have the opportunity to stop using the old traditional sales and marketing channels of printed want ads, magazines, and other antiquated forms of lead generation and prospecting. Yet the vast majority still do not have a Facebook page (fan), Twitter presence, or a blog. Don’t worry your competition will not do the following to you- yet.
Stop Making Excuses: C-O-P-O-U-T
Collect: collect every story and testimonial of how you helped people buy, sell, and list their properties Outline: outline your experience, licenses, awards, and accomplishments by dollar amounts Position: highlight the niche or specialty that you want to be … (5 comments)
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lead generation: Twitter Proof: Example of a Lead Found on Twitter In 45 Seconds - 01/04/10 10:06 AM
Many of you have scoffed at using Twitter. I use it to manage one of the most prominent Napa Valley wineries Whitehall Lane in St. Helena. One of the best uses of Twitter for a Realtor is as a lead generation tool. Here is a simple example.
I received a comment on my last article that stated my reader did not yet know how to use Twitter. The following is a quick search I performed and the results I posted in my response to the commenter.
Twitter Search: Example of Lead Generation
My subject is a San Diego area Realtor. My … (6 comments)
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lead generation: Realtor Networking Strategy: Foster Relationships With Employment Agencies - 10/25/09 12:19 PM
Handshake Wiki
One of the most intriguing networking strategies for Realtors has yet to be truly leveraged here in Northern California. The idea is simple: Realtors should seek partnerships with employment agencies and individual headhunters as their next referral niche. At the same time, employment agencies and their individual headhunters should be targeting successful relocation agents for referral opportunities
Benefits of Networking with Employment Agencies
Lead Generation: employment agencies deal with job loss which often results in a necessary quick sale of primary property, investment property, or vacation home sales Partnership: Realtors who partner with employment agencies could have an … (2 comments)
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lead generation: Social Media Networks: How to Advance Your Social Media Marketing In The New Channel - 10/01/09 04:56 PM
Guest article by Susan Hanshaw Founder & CEO of Inner Architect, Co-Founder BreakingNapaValleyNews.com
I think we all pretty much agree that social media as a marketing channel is in its infancy. Most businesses are like babies taking their first steps—excited, unsure and perhaps with a bit of fear. Having grown up in the direct marketing industry, I honor the brilliance of those who are developing the tools that are shaping social media today. Yet having participated in a marketing channel that has evolved into a science, I see some steps we need to take to advance social media to … (2 comments)
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lead generation: Open House Tip #1: Laptops, Social Media, List Building, Lead Generation - 09/17/09 11:53 AM
Courtesy http://www.realtysignxpress.com
How many of you are guilty of arriving at your open house, spending 30 minutes setting up flyers and marketing materials, and then sitting back and reading the paper? Making phone calls to friends? Feeling bored with nothing to do? Be honest and don't lie to yourself. If that is the scenario for any of you, I have an alternative activity that will help your business.
Step 1: The Laptop
Display an open laptop, online, with pages open to your Facebook Business page Display a second tab with your Twitter account Call to action by asking Open … (7 comments)
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lead generation: How To Create a First Time Auto Resonse Direct Message on Twitter - 09/17/09 11:10 AM
The worst method of messaging on Twitter is the DM aka direct messaging channel. Built as a private messaging channel for people to connect with private information, it has quickly deteriorated into a channel of autoresponder spam messages for MLM, affiliate marketers, and useless junk. The following is the best and most palatable method to utilize autoresponder DM for a first time message to a new follower.
Auto Response Direct Messaging Strategy: The Only Way to Do It
I received this DM from dave_carpenter a “Success partner for high achievers” whose mission is “Helping people to be the very best they … (3 comments)
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lead generation: Twitter Contest For Realtors: Who Can Come Up With the Next #FollowFriday? - 08/28/09 06:23 PM
Twitter is one of the best lead generation tools in social media networking. One of the best strategies to engae with key consumers and your audience are hastag discussions. The big one is known as #FollowFriday. This event happens every Friday and it allows people to "recognize" and recommend their favorite Twitterers.This event is a great way to build your own follower list, create goodwill, meet new resources, and get your name out for further exposure to the network on Twitter.
#TravelTuesday
#TravelTuesday is the hospitality, travel, food industry's hashtag event. Every Tuesday I utilize this event to recommend my favorite … (0 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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