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marketing: CNET Case Study: Strategies & Testing Tips for Your Social Media Program - 11/06/11 01:16 PM
The following is a guest post written from the archives of Innerarchitect and modified for deansguide. The study centers around social media ROI and case studies of success stories within the tech and media industries. The example below, CNET’s successful campaign which yielded a five times increase in social network growth, is further proof and indication that social media activities can lead to profits. What is most important to remember is that ROI studies must examine specific actions taken by marketers within a strategic framework.
Are you are in-charge of your company’s social media marketing program? If so you have a … (2 comments)
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marketing: Email Marketing ROI with Constant Contact - 03/19/11 03:34 PM
Constant Contact has just rolled out a fantastic new feature for their email platform: social stats. This new feature will give email marketers a better understanding to the how, why, when and where people share email campaign information.
Social Stats
According to mashable.com: “The new e-mail marketing tool will offer a complete social snapshot around e-mail campaign performance. Social Stats tracks Facebook “Likes,” tweets, LinkedIn posts and e-mail pageviews originating from social media channels.”
According to Mark Schmulen General Manager for social media for Constant Contact the Social Stats feature makes “Constant Contact the only email marketing provider to … (2 comments)
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marketing: ParkWhiz: Park Anywhere at Your Favorite Venues - 03/12/11 02:22 AM
Are you looking for a thank you gift for a special customer, referral partner, or affiliate partner? Sometimes convenience is the most important gift a person can provide. With convenience and "special" in mind consider Park Wiz.
Have you ever dreamed of driving into your favorite sold out concert, sporting event, or major bash knowing you would have a front row primo parking space just waiting for you? If you have the willingness to pay a premium, I have the service you have been waiting for all your life: ParkWhiz.com .
The following is a description provided by ParkWhiz on … (0 comments)
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marketing: The Future of Geolocation is Future Checkins - 03/12/11 01:44 AM
Please watch this video about Ditto iPhone app video
Combining both the algorithmic recommendations with recommendations flowing in real time from people you actually trust on your social network. That's the holy grail, potentially that could replace the Google search we do today--Jyri Engstrom
In his interview with Robert Scoble, Jyri Engstrom described what he called the "holy grail" as combining both the algorithmic recommendations with recommendations flowing in real time from people you actually trust on your social network. As a marketer, I have been waiting for somebody to provide a geolocation tool that gives us what Foursquare can not: … (2 comments)
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marketing: 5 Ways To Create A Viral Marketing Army on Twitter - 04/03/10 12:07 PM
The following article on my deansguide blog has received 150 views, uncountable viral views, and some timely comments. Are you doing this to help your business?
Creating a viral marketing army on Twitter, of people willing to RT your links and talk about your business, can be done in a number of short steps. The key to this strategy is an ongoing, consistent, and timely effort in executing the steps.
5 Ways to Create Your Viral Marketing Army
Targeting: follow people and companies you wish to sell to and do business with in the future Lists: Create lists for your followers … (3 comments)
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marketing: Realtor Excuses Are Deafening: What Your Prospects & Competitors Hear About You - 03/06/10 01:18 PM
Realtors have the opportunity to stop using the old traditional sales and marketing channels of printed want ads, magazines, and other antiquated forms of lead generation and prospecting. Yet the vast majority still do not have a Facebook page (fan), Twitter presence, or a blog. Don’t worry your competition will not do the following to you- yet.
Stop Making Excuses: C-O-P-O-U-T
Collect: collect every story and testimonial of how you helped people buy, sell, and list their properties Outline: outline your experience, licenses, awards, and accomplishments by dollar amounts Position: highlight the niche or specialty that you want to be … (5 comments)
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marketing: ComputerShopper.com Publishes deansguide article 12-29-09 - 01/15/10 05:58 PM
… (0 comments)
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marketing: Trend 2010: 3 Ways To Market Your Mobile Website - 01/10/10 12:28 PM
Part 2 in our series on mobile Web strategy
Jon Cooper of the Philadelphia Business Journal wrote a great article outlining five reasons companies must have a mobile strategy in their marketing plan. Cooper identifies “commonsense tactics” that need to be incorporated into your current marketing strategy in order to launch your moble Web strategy.
3 Marketing Strategies to Launch Your Mobile Web Strategy
Cell Phone Numbers: begin capturing cell phone numbers by asking for this information along with the “typical” consumer contact information in your opt-in customer relationship management efforts Web Pages: due to technology issues, your current website-blog … (0 comments)
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marketing: Realtors Behind The Times: Why Should I Have A Twitter Account? - 01/10/10 11:57 AM
Realtors, businesses, entrepreneurs, and consultants are still asking the question: Why should I have a Twitter account? Many cite the fact that Twitter has an abandonment rate of 70% after a 60 period. Others hold onto the idea that Twitter will go away soon-why waste the time?
I have news for you if you are in either one of those camps:
Twitter is not going anywhere Your competitors are using it and beating you to your prospects Why Should I Have A Twitter Account:
Broadcasting: Twitter is the fastest social network to Broadcast information Delivering Links: assuming you have a blog, … (4 comments)
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marketing: Twitter Proof: Example of a Lead Found on Twitter In 45 Seconds - 01/04/10 10:06 AM
Many of you have scoffed at using Twitter. I use it to manage one of the most prominent Napa Valley wineries Whitehall Lane in St. Helena. One of the best uses of Twitter for a Realtor is as a lead generation tool. Here is a simple example.
I received a comment on my last article that stated my reader did not yet know how to use Twitter. The following is a quick search I performed and the results I posted in my response to the commenter.
Twitter Search: Example of Lead Generation
My subject is a San Diego area Realtor. My … (6 comments)
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marketing: Avoid Looking Like A Spammer On Twitter: 5 Tips On How To Get Started - 01/03/10 01:14 PM
There are numerous mistakes being made by huge corporations, small businesses, and one off entrepreneurs while launching their Twitter account. One of the worst mistakes being made gives the appearance that you are a spamming, MLM, or affiliate marketer concerned with hard selling your products.
5 Tips To Avoiding Being Perceived As A Spammer On Twitter
Follow to Follower Ratio: Do NOT begin your account on Twitter by following hundreds of people-companies or you will be perceived as a MLM, affiliate marketing spammer. This condition is called "Being upside down" Follow Recipricols: Begin by following companies or people who almost automatically … (6 comments)
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marketing: 5 Twitter List Steps To Viral Effectiveness - 12/29/09 03:43 PM
It is important to have a set of Twitter strategies in order to get the most out of your time and effort on this vital social network. One of the best and fastest twitter strategies involves viral effectiveness. Simply put, the following strategy will support your effort to move more people to your blog, website, social network or a particular page.
Twitter List Etiquette
Twitter lists allow users to compile lists of their favorite, people, companies, or things to follow on Twitter. The following is a best practices tip on how to make your content more viral:
Recognize: thank everyone who … (83 comments)
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marketing: 10 Reasons Why Realtors Should Blog: There Are No Excuses - 11/03/09 09:54 AM
Jorn Barger Blog Pioneer
Courtesy Jorn Barger Wiki
As Business Director for Inner Architect, my first priority is solidifying relationships with prospective clients in our industries of choice. Before we focused on Direct Marketing driven social media marketing strategies for corporations, our first niche of focus was the employment niche.
As early as June of 2008, we began writing about how important blogging would be to job seekers in finding a new position. Throughout 2008 and through Q1 of 2009 we continued to postulate and support blogging as the near perfect method for job seekers to differentiate themselves in … (72 comments)
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marketing: Realtor Networking Strategy: Foster Relationships With Employment Agencies - 10/25/09 12:19 PM
Handshake Wiki
One of the most intriguing networking strategies for Realtors has yet to be truly leveraged here in Northern California. The idea is simple: Realtors should seek partnerships with employment agencies and individual headhunters as their next referral niche. At the same time, employment agencies and their individual headhunters should be targeting successful relocation agents for referral opportunities
Benefits of Networking with Employment Agencies
Lead Generation: employment agencies deal with job loss which often results in a necessary quick sale of primary property, investment property, or vacation home sales Partnership: Realtors who partner with employment agencies could have an … (2 comments)
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marketing: Location, Location, Location: Use Pictures-Video To Elicit An Emotional Response - 10/24/09 10:49 PM
Real estate is all about location, location, location whether it means the location of a property or the location of your marketing efforts. We toil long and hard to ensure we are utilizing facebook, twitter, linkedin, blogging and other social networks. If you have a social media marketing strategy, you are already ahead of the masses that are sure to continue to adopt all of these networks. Whether you have a social media marketing strategy or not, here is a “location” that inspires me.
This is a shot of a vineyard row, taken in November of 2008, during late harvest in … (3 comments)
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marketing: Social Media vs. Traditional Media: Are You Ready To Believe Yet? - 10/06/09 03:31 PM
If you ever want to understand why the paradigm shift of Web 2.0 Social Media is taking over the advertising, communications, and marketing world, the following post is for you. Written by Innerarchitect.com CEO Susan Hanshaw, the video tells the story of where we are going. As social media marketing strategist, we are often bombarded with naysayers who do not believe in the paradigm shift. These same folks are still utilizing outdated website platforms, email as their main marketing tool, and print advertising for "reach."
Reality shows us that many mass media stalwarts are going away, with over 800 magazines eliminated … (4 comments)
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marketing: Twitter Strategy #8: #FollowFriday The Right Way - 09/25/09 10:43 AM
Following Courtesy Twitter.com Twitter is a fantastic opportunity for a number of reasons. Yet so many people do not understand how to plan or strategize their Twitter efforts. There are many strategies involved before beginning your Twitter account and many once you have started. One of the best Twitter strategies is to participate in what is called #FollowFriday.
What is #FollowFriday?
#FollowFriday is a hastag group event that happens every Friday. The mission of #FollowFriday is to help people discover new Twitterers to follow. It is not only a rather social event but it is also a strategic tool.
Benefits of … (2 comments)
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marketing: Open House Tip #1: Laptops, Social Media, List Building, Lead Generation - 09/17/09 11:53 AM
Courtesy http://www.realtysignxpress.com
How many of you are guilty of arriving at your open house, spending 30 minutes setting up flyers and marketing materials, and then sitting back and reading the paper? Making phone calls to friends? Feeling bored with nothing to do? Be honest and don't lie to yourself. If that is the scenario for any of you, I have an alternative activity that will help your business.
Step 1: The Laptop
Display an open laptop, online, with pages open to your Facebook Business page Display a second tab with your Twitter account Call to action by asking Open … (7 comments)
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marketing: The Four Most Important Web 2.0 Tools for Lawyers: Plaintiff Magazine - 09/15/09 05:20 PM
If you have a friend in the legal profession or you work with attorneys in closing real estate deals, please consider passing this article along to them. Susan and I have been contributors to Plaintiff magazine and The Advocate. Plaintiff is a Silicon Valley based magazine for Plaintiff's attorneys. The Advocate is based in Los Angeles and services the "trial" attorney community. The following pdf file is of our article which appeared in both magazines. It is a beginners look at the 4 most important social media tools, a historical perspective, and one tip for each tool.
Help a friend and … (2 comments)
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marketing: Ask For The Order or Lose Your Business: Next Step Calls to Action - 09/14/09 10:35 AM
Courtesy George S. Patton Wiki
Business is a process of strategies that require next steps and calls to action. It is a process of moving forward. In the malady of economic conditions businesses face today, to not ask for the order or to not create a call to action for your consumers is the first step to complete collapse. Although social media is not about the hard sell in your face sales closing pitch; it does provide companies the space to ask for the order or create a call to action with the right tone and in due time.
If … (0 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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