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marketing campaign: QR Code Campaign Failures: 7+ Questions to Answer Before Launching - 11/13/11 01:04 PM
Do you plan to utilize QR codes in your marketing program? If you do the following are some solid steps to consider when implementing your QR code campaign into your marketing mix.
Questions to Consider for  Your QR Code Campaign
1. Security: more articles are being written about malware that has been designed to completely disable your smartphone. Before creating your QR code campaign, research QR code security so that you can assure your consumers that they will remain malware free
2. Plan Your Goal(s): what do you want your QR codes to do for your business? Do you want them … (6 comments)

marketing campaign: Realtors’ Down Market Tip #8: If You Refuse To Blog Here Are 15 Reasons To Convince Your Broker To Blog - 06/10/08 08:55 AM
In “Realtor’s Down Market Tip#7: If You Refuse To Blog Make Your Website A Problem Solver!” I outlined marketing strategies for Realtors, thanks to my friend Walt Goshert, who would not adopt blogging. For those Realtors who will never create their own blog, I strongly urge them to ask their brokers to create a company branded blog.
Broker’s next generation online marketing presence will be accomplished through what Pat Kitano and Kevin Boer of Domus Consulting Group call Local Blog Networks. The power of this blogging platform and strategy will change the face of the real estate industry as you know … (11 comments)

marketing campaign: Independent Brokers Network Meeting: SEM vs SEO-Do You Have Money Or Time? - 06/05/08 12:36 PM
The IBNMarin, Independent Brokers Network meeting held Tuesday June 3 in San Rafael, CA, hosted guest speaker Steven Schneiderman the Online Sales Manager for the San Francisco Chronicle’s website SFgate.com. MC. for IBN, the indispensable Frank Sunshine, Sunshine Realty and Marketing, did another stellar job of bringing a speaker and topic of importance to attendees.
Steven’s speech was compelling as he explained Search Engine Marketing and search from a beginner’s perspective, explained and identified the value of a SEM campaign, and he provided a solid base for people to understand how Google, Yahoo, MSN, and Ask.com are the driving forces behind … (0 comments)

marketing campaign: Search Engine Optimization "Links" Module #4: Google Ranking "Currency" - 05/22/08 01:00 PM
Links or hyperlinks are the lifeblood of your SEO traffic campaign. Think of links as somebody vouching, like Tony Soprano would vouch for his cousin the ill fated Steve Busciemi, for an article or for your blog-website. Links are considered very powerful indicators, by Google, to the amount of authority and relevance your site deserves in rankings.
The following is the fourth part of our series on SEO and again a huge thank you goes out to searchenginepeople.com and writer Ruud Hein's killer article "One Week of Sphinn SEO Lessons."
Ruud provides 12 rich sources, hyper links aka links, in a … (7 comments)

 
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Dean Guadagni

San Rafael, CA

More about me…

Inner Architect; Inner Architect Media

Office Phone: (415) 410-7524

Cell Phone: (410) 410-7524

Email Me

Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance. We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers. This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).


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