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mobile: Anatomy of a Successful Foursquare Deal: Hotel Los Gatos - 11/26/11 02:20 PM
inShare1
With the avalanche and proliferation of smartphones, applications for smartphones, and the adoption rates for the iPad on the rise, why are people under utilizing geosocial (“Check-in”) services like Foursquare? According to the latest Pew Research survey “5% of cell owners, equaling 4% of all adults use their phones to check in to locations using geosocial services such as Foursquare or Gowalla.” Before attempting to answer the question why more people are not utilizing geosocial services, the following findings provide an interesting snapshot.
Pew Research Mobile Statistics
28% of American adults use mobile and location-based services 28% of … (0 comments)
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mobile: QR Code Campaign Failures: 7+ Questions to Answer Before Launching - 11/13/11 01:04 PM
Do you plan to utilize QR codes in your marketing program? If you do the following are some solid steps to consider when implementing your QR code campaign into your marketing mix.
Questions to Consider for Your QR Code Campaign
1. Security: more articles are being written about malware that has been designed to completely disable your smartphone. Before creating your QR code campaign, research QR code security so that you can assure your consumers that they will remain malware free
2. Plan Your Goal(s): what do you want your QR codes to do for your business? Do you want them … (6 comments)
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mobile: 7 Social Media Statistics Signaling the Future: Are You Ready? - 11/06/11 01:09 PM
For many C-level executives, statistics are often the basis of “proof” required in order to launch a social media campaign or ongoing social network marketing efforts. Everyone wants a ROI metric like conversion rates or response rates that prove the influence social networks have on consumer sales. Yet for every brand that waits for “proof” that social influences consumers to purchase their products or services, there are hundreds of their competitors engaging the same consumer audience, influencing sales for their brands, and creating a life time value metric that only comes with long term concerted marketing efforts within the social channels. … (0 comments)
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mobile: Real Time Search: Seachange In How We Find Information - 02/09/10 02:12 AM
A Seachange In How We Find Information: Real Time
The coming wave of change in search is real time search. Pat Kitano principle at Domus Consulting Group LLC and many top thought leaders in the social media space have been announcing the coming transformation. In one of the most important articles to date about real time search, 4 Tech Trends You Must Understand To Be An Effective Marketer, Elyssa Pallai outlines 4 key trends to watch out for in the coming change:
Information Sharing Viral Opportunities: Social networking sites like Facebook and Twitter have become “a key link in the … (0 comments)
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mobile: Google Help Center: A Realtor's Internet Admin In A Box - 08/24/08 10:50 AM
Google Help Center should be every Realtor's first tool of engagement when learning the basics of search, advanced search and a beginners lesson on what Google is and what it can provide your business. First the link to the Google Help Center. The following links will help you utilize new tools and learn more about Google.
1. Learn About Google's Products, the Company, Advertising, and the Blog
2. Google Web Search Features is a massive list of helpful free tools and information
Everything from Book Search to Q&A to Web Page Translation or Who Links to You are included. There are … (10 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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