| |
networking: Partnerships: How Are You Creating New Business Partnerships? - 11/26/11 02:13 PM
ting, salesforce, scrm
When looking at your business, do you have a plan for progress? If you set goals are they achievable? If your plan is progressing and you are attaining your goals what was it that helped you get to where you wanted to go?
Over the past few years Inner Architect has continued to build processes and systemsfor analyzing an organizations’ marketing efforts within the social network channels. During this evolution, we utilized a generic CRM tool that provided value but on a limited basic platform. We realized the next step for our business was to adopt the Salesforce.com … (0 comments)
|
networking: Vital Sharing of Your Content: How Are You Utilizing Twitter? - 11/06/11 12:59 PM
The numerous, vital, and long lasting benefits of social media networking for companies todayplace pressure on a marketing team to deliver the right message, at the right time, to the right audience, within the right social network. Combine these “must haves” with the right testing procedures for each campaign, and companies begin to realize and uncover the ROI of their social media networking. In my opinion without question, the most powerful social network for viral marketing is Twitter the micro-blogging platform. One of the simplest and most effective strategies for companies to increase more clicks and viral sharing on Twitter is … (2 comments)
|
networking: Write a Case Study or White Paper for Blogging Success - 03/31/11 07:27 PM
One of the best writing ideas you can implement for your business is producing either a case study or a white paper. The following is an article I wrote for InnerArchitect.com on June 13, 2009. This article continues to grab Google search ranking and reader's attention with 3,646 views in 20 months.
What would your case study or white paper look like? What separates you from the competition? Be creative.
Radian6.com cited this Innerarchitect post: 6 Elements of Effective Social Media Benchmarking
First adopters of social media networks like Twitter, Facebook, Linkedin, and blogging understand that their success can be measured … (2 comments)
|
networking: Stop Wasting Your Open House Time, Start Selling More Real Estate - 03/19/11 03:13 PM
Courtesy http://www.realtysignxpress.com
Have you ever written a blog post knowing it was good but it did not receive as much exposure as you thought it merited? A post with great ideas, value, and strategy? Something that could be a game changer, lead generator, and habit breaker? This is that post. Tell me what you think and why this could help your business? How many of you are guilty of arriving at your open house, spending 30 minutes setting up flyers and marketing materials, and then sitting back and reading the paper? Making phone calls to friends? Feeling bored with … (10 comments)
|
networking: Help Your Friends Find a Job Using Twitter - 03/15/11 04:51 PM
“300-500 jobs are posted on Twitter per minute. . . Although there is quite a bit of “job pollution”. . . nonetheless the jobs are there.” Carmen Hudson CEO Tweetajob.com
Twitter third-party applications come in all shapes and sizes for all sorts of different needs. Finally an application has been built which filters through the “job pollution” and sends relevent tweets to prospective job seekers. Tweetajob.com describes themselves as:
“Tweetajob is a web based platform that interacts with Twitter, allowing recruiters to efficiently tweet jobs. Because our site allows jobseekers to specify location and career interest, you only receive those job … (4 comments)
|
networking: Is Your Elevator Pitch Micro or Macro? - 03/14/11 01:41 PM
When you are out at a networking event or meeting new people how do you answer the question: “What do you do?” If you are like most people you begin to dust off your elevator pitch in an attempt to dazzle and wow the questioner. Unfortunately your efforts to impress people with your “standard” elevator pitch is often the very reason why you do not connect. Eric Tsai’s “Creating the unforgettable elevator pitch” is a fantastic strategy that will improve your ability to connect and create business relationships.
Are you a Macro or Micro?
Most people when presenting their case … (2 comments)
|
networking: Twitter Strategies: Write Tweets For Influence - 11/13/10 02:14 PM
Twitter hashtag events, #Winewednesday and #Followfriday, have been a mainstay in helping wineries network with their consumers and affiliates, raise awareness for their brands, and open lines of communication. The most important strategy to ensure success during these events is to understand how to write creative tweets that illustrate why you are recommending a person or brand. One such strategy is what we call a “tweet tale.”
Tweet Tale: A Short Story
What is a Tweet Tale? The object is to create a micro-story that showcases the people or brands you wish to recommend to your followers. The following example of … (3 comments)
|
networking: Don't Ever Do This If You Want to Remain in Business - 07/31/10 03:20 PM
The following is a story, true and unbelievable to me, about how I was approached by a Realtor this past week. During business hours, we received a call on our business line from a man I will call Frank. Frank announced himself, full name, and asked to speak to "Dean." Here is how our conversation unfolded:
Me: Hello
Frank: Hi, Dean How Are You?
Me: I'm fine (curious)
Frank: We met at a networking event and I wanted to follow up with you
Me: What event?
Frank: I held a networking event at Blah Blah Carpets in San Rafael
Me: (That … (5 comments)
|
networking: Inner Architect Launches #FacebookFri April 16th - 04/16/10 01:13 AM
Hashtag events on Twitter like #FollowFriday and niche hashtag events have provided participants with exposure, viral marketing power, new followers, and recognition. The next step in hashtags should be the creation of an event I will name #FacebookFri. Inner Architect and deansguide will announce #FacebookFri with the intention of creating a new hashtag event with the same benefits and viral power of the fantastic #FollowFri.
#FacebookFri: How Does It Work?
Based on the same premise as #FollowFriday, #FacebookFri would provide Twitter users a day where they could recommend their favorite Facebook business pages to their Twitter following and other Twitter users:
… (3 comments)
|
networking: Intermediate Twitter Strategy: Monitor Without Following - 04/05/10 02:08 PM
Twitter lists are an important strategic tool that allows users to completely leverage the power of the most influential lead generating social network available today. The following is an outline of one of my Twitter list strategies.
Twitter List Strategy: Monitor
Prerequisite: In the Monitor strategy, the Twitter user should already have built a number of lists that segment the people and companies they follow. These lists would include prospects, industry peers, organizations, affiliate business partners, networking partners, and customers.
Monitor Strategy: Premise
The idea or premise behind the Monitor strategy is to set up a number of lists, or … (2 comments)
|
networking: Create Your Own Twitter Research Group - 01/17/10 02:35 PM
One of Twitter’s greatest assets is as a research, information trading hub. If you need answers, breaking news, and research, Twitter is the best resource online today.
The next step in Twitter research is to create Twitter research groups. This groups could be within one company, entrepreneurs who wish to expand their “reach”, or BNI type referral groups
Types of Twitter Research Groups
Companies: multiple work groups can utlize twitter together to accumulate research Entrepreneurs: small businesses and one off entrepreneurs can form research groups thus emulating research departments seen in large corporations BNI-Referral Groups: groups of people who share leads … (2 comments)
|
networking: ComputerShopper.com Publishes deansguide article 12-29-09 - 01/15/10 05:58 PM
… (0 comments)
|
networking: 5 Questions You Must Answer Before Launching Your Social Media Plan - 01/15/10 11:18 AM
Before you begin building your social media marketing platform, you must answer 5 key questions or run the risk of failure before launch. If you have an under performing social media marketing plan and need help, the next step is to consider a review of the 5 key components to measure your plan’s effectiveness and value.
Inner Architect , Susan Hanshaw and Dean Guadagni, help companies with under performing social media marketing programs reposition themselves for greater results. Inner Architect helps companies that wish to launch a social media marketing plan, but don’t know where to start, build the right … (2 comments)
|
networking: Trend 2010: 3 Ways To Market Your Mobile Website - 01/10/10 12:28 PM
Part 2 in our series on mobile Web strategy
Jon Cooper of the Philadelphia Business Journal wrote a great article outlining five reasons companies must have a mobile strategy in their marketing plan. Cooper identifies “commonsense tactics” that need to be incorporated into your current marketing strategy in order to launch your moble Web strategy.
3 Marketing Strategies to Launch Your Mobile Web Strategy
Cell Phone Numbers: begin capturing cell phone numbers by asking for this information along with the “typical” consumer contact information in your opt-in customer relationship management efforts Web Pages: due to technology issues, your current website-blog … (0 comments)
|
networking: Realtors Behind The Times: Why Should I Have A Twitter Account? - 01/10/10 11:57 AM
Realtors, businesses, entrepreneurs, and consultants are still asking the question: Why should I have a Twitter account? Many cite the fact that Twitter has an abandonment rate of 70% after a 60 period. Others hold onto the idea that Twitter will go away soon-why waste the time?
I have news for you if you are in either one of those camps:
Twitter is not going anywhere Your competitors are using it and beating you to your prospects Why Should I Have A Twitter Account:
Broadcasting: Twitter is the fastest social network to Broadcast information Delivering Links: assuming you have a blog, … (4 comments)
|
networking: Twitter Proof: Example of a Lead Found on Twitter In 45 Seconds - 01/04/10 10:06 AM
Many of you have scoffed at using Twitter. I use it to manage one of the most prominent Napa Valley wineries Whitehall Lane in St. Helena. One of the best uses of Twitter for a Realtor is as a lead generation tool. Here is a simple example.
I received a comment on my last article that stated my reader did not yet know how to use Twitter. The following is a quick search I performed and the results I posted in my response to the commenter.
Twitter Search: Example of Lead Generation
My subject is a San Diego area Realtor. My … (6 comments)
|
networking: Twitter Strategies: Check List Before Beginning Your Twitter Account - 01/04/10 09:42 AM
My partner Susan Hanshaw and I ran webinars, during the summer of '09, that included establishing your presence on Twitter. We estimated that at least 90% of our attendees did not have the correct mindset before launching their Twitter presence.
Check Yourself Before Establishing Your Twitter Presence: Is This You?
eager to begin right away afraid to begin right away-doesn't know what to say no understanding of Twitter's etiquette little to no understanding of Twitter's functionality as a business tool ie. CRM, sales, lead gen, broadcasting, breaking news announcements, internal communications, networking, etc. think accumulating large number of followers equates to … (3 comments)
|
networking: 10 Beginning Twitter Tips To Get Started - 12/30/09 07:25 PM
Chicago Sun-Times published this deansguide article 3-24-09
Post Tribune published this deansguide article 3-24-09
Twitter is a sensational social network tool for entrepreneurs, job seekers, and companies. Twitter is being used as a research resource, marketing tool, measurement source, messaging utility, networking facilitator, and broadcasting system. The following are some tips and basic strategies:
Strategies:
Identify: Choose how you want to use Twitter: research, marketing, networking, creating audience, customer service and so on. Following: Avoid following hundreds of people or companies immediately as this tactic gives the impression you are spamming people with sales propaganda Tips:
Who: Identify … (3 comments)
|
networking: Active Rain Twitter Strategies: List AR Members On Twitter - 12/30/09 01:38 PM
<!-- Left Panel --> <!-- Image Area --> <!-- /Image Area --> Active Rain is truly a potential goldmine for it's members. Here is a hairbrained idea that just might work in bringing more viral opportunities to Active Rain members. Active Rain should have a tab or section with every ActiveRain member's Twitter "handle" and Facebook business page for easy access for AR members. A social media guide listing or "phone book." If this already exists my apologies-- if it does not exist this would be a great help to agents! <!-- /Releated images area --> <!-- /Right Panel --> List … (2 comments)
|
networking: 3 Ways to Perform Due Diligence In Building Your Twitter Network - 11/22/09 03:41 PM
Twitter strategies abound throughout the Twitterverse where you can find virtually any explanation for how to begin leveraging Twitter. This is a very basic first phase description of how to screen the people and companies that follow you. Due diligence is important, unless you are a spamming hard sell MLM or affiliate marketer, to building an effective network. Let’s examine my due diligence steps with social media analyst Jerimiah Owyang:
3 Due Diligence Steps to Build Your Twitter Network
Read Bio: read the bio of the person-company following you. Understand what they do and if they fit into your network of … (9 comments)
|
|
|
|
|
|
Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
 Listings
Links
Archives
|
;)
;)
;)
