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offer: 3 Steps to Growing Business Evangelists: Knock Your Competition Out! - 08/28/09 06:02 PM
It is one thing to understand the vitally important benefits of consumer evangelists for your business. It is quite another to understand how to give recognition and nourish these business assets. The biggest mistake being made by corporate America is simple: they are not listening or participating in social media. How do you recognize and nourish your consumer evangelists when you are not there (within social networks like blogging, Facebook, Twitter, LinkedIn etc.) to hear them describe their positive experiences with your product? You don’t and as a result companies nationwide are missing an opportunity to grow their businesses and … (0 comments)
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offer: Networking Part 3 Do You Have The Aptitude To Successfully Network? - 08/19/08 05:42 PM
In "Networking Keynote Part 1" we discussed Superman vs Batman and understanding that the Hard Sell is the #1 Mistake in networking. In "Networking Part 2 #1 Method for Success" we discussed giving value and giving first. Now in "Networking Part 3 Do You Have The Aptitude To Successfully Network" we examine whether you are cut out for this networking stuff.
Networking Aptitude Questionaire 15
The following is a questionaire designed, by me so take it with a grain of salt, to help you measure your "appetite" for networking. Answer each question with one of four answers: Motivated; Somewhat Interested; Undecided; … (2 comments)
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offer: What Is A "Genius Bar" And How Can You Set One Up For Your Business: WordCamp 2008 San Francisco - 08/19/08 04:56 PM
Wordpress creator Matt Mullenweg during his state of "The Word" address commented how much work he put into the event. He planned for a year, captured sponsorship, invited experts as presenters, and secured an incredible venue. The perks were ridiculous for the $20 price of admission. Free T-Shirts (I am a T-Shirt Hound), lavish lunch, Peets Coffee Kiosks, soda fountains, snacks, breakfast bar, handouts, chachkees, and tons of people to network and meet. But the #1 coolest thing for me was the creation of "The Genius Bar"
What Is A Genius Bar?
Matt set up a "bar" like area that he … (2 comments)
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offer: Networking's 10 Things To Avoid That Will Surprise You - 08/19/08 12:04 PM
“The #1 biggest mistake people make when networking is the Hard Sell”
Today a question came up in Susan Hanshaw’s career and transition workshop presented to the Marin Professionals Association in San Rafael, California. It was one of the biggest questions on everyone’s mind:
“What’s the best way to network?”
Before we examine the best method(s) to network and how to define networking, let’s identify the #1 biggest mistake people make when networking: The Hard Sell
Networking is not:
Selling yourself, your products, or your services Not "puking" your 15-30 second elevator pitch all over … (46 comments)
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offer: Networking Part 2: #1 Method For Networking Success-"Give it Away, Give it Away, Give it Away Now" - 08/14/08 05:36 PM
Courtesy Batman TV Wiki
In our last adventure our fragile business networker was accosted by the unseamly hardsell tactics of Superman during a networking event. Superman was the epitome of the hardsell, offer nothing, talking to much, and in general acting like the blowhard we all try to avoid.
#1 Method To Networking Success
"Give something that others Value, give it often, and give it WITHOUT asking for anything in return" -Jeffrey Gitomer
If you give people what they value, continuously give it to them, without asking for something in return or trying to sell them--you will have mastered the … (2 comments)
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offer: Cold Calls Remember Those? How One Kid's Cold Call Helped Me Remember To Network - 08/12/08 08:35 PM
Today I received a "cold" call from a young businessman by the name of Frank Helmand a loan officer just beginning his career with Cal Coast Financial in Fremont, California. Frank read one of my Active Rain articles on Realtor Marketing Associations in Northern California--he decided to ask for my help. Here is how Frank approached me:
The Approach
1. The Ask: Frank asked for resources, locations, and times for Marketing Association meetings
2. No Offer: Frank did not offer value or anything he could give me-he is just starting out so I can understand
3. The Story: Frank told me … (19 comments)
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offer: How Do You Solicit A Blogger To Write About Your Business: Peter Furia Has The Answer - 08/01/08 12:57 AM
In Search Of An Office (guy owns desk) - Rofo <script type="text/javascript"> var fo = writeMoviePlayer("watch-player-div"); toolbar.checkFlashVersion(fo); </script>
Rate: <form action="/rating" method="post" style="display: none;"> </form> <script> messages = new Array("Poor", "Nothing special", "Worth watching", "Pretty cool", "Awesome!"); ratingComponent = new UTRating('ratingWrapper', 5, 'ratingComponent', 'ratingForm', 'ratingMessage', '', 'L', messages, 4.16) </script> 25 ratings Views: 954 The majority of people never get what they want because they are afraid to ask. This fear, here is the solution to that problem, usually leads the person to take a circuitous route of vague inquiries that never land their intended results.
The following … (28 comments)
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offer: Technical Support Offer From Support1000.com: Overview of Free Beta Test To North American Users - 07/25/08 06:35 PM
Support1000.com is a new company with a interesting value proposition for computer users tired of the frustrating issues surrounding technical support from their current vendors. The process of finding support can be time consuming and often very costly. Take some time and investigate Support 1000’s offer. This is a quick overview of their offer and not a review--it is up to you to evaluate through due diligence
Value Proposition-Beta Testing
Support1000.com is offering free technical support for your computer needs during their beta testing now through July 31. The service goes live on August 1. Take advantage now and get acquinted … (0 comments)
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offer: Utilize Craig's List Tip #1: Post With Link Back Bonus - 07/06/08 02:57 PM
According to a number of Realtor friends, a large chunk of inquiries about their services comes from their Craig's List marketing campaigns. In one case nearly 20% of his leads begin at Craig's List. What is the strategy in utilizing Craig's List?
Step 1
Create A Bonus
Create a (pdf-podcast-webinar) bonus of something that would be of value to consumers. Market reports are the staple but what can you do to differentiate yourself? Do you have a specialty? Do you have a giveback or money coupon offer? What is it you can create that would create interest for your services?
Step … (51 comments)
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offer: Realtor SEO Traffic Tip #8 Guest Writing Services: Make Them An Offer They Can't Refuse - 06/30/08 05:47 PM
One of the most intelligent methods to gaining readership, exposure, links to your blog, and creating a new partnership is offering to write a "Guest Post" for a blogger who is already established in your niche or industry. The following is an email proposal I received today from a woman who wants to leverage my blog traffic http://deanguide.wordpress.com while helping me with my writing responsibilities:
"Hi! I have recently come across your blog and really appreciate the information that you provide.I am interested in having a guest writer spot on your blog. I am an editor/writer for a credit card blog, … (2 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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