promote: Twitter Case Study Police Departments: How to Utilize twitter - 10/19/08 05:55 AM
While attending the Domus Consulting Group Social Media Systems webinars, the focus recently has turned to twitter.com. Twitter is being positioned as a free and powerful broadcasting system in which Realtors or entire brokerages can and will "broadcast" their messages and exclusive information. The idea is to create exposure while positioning yourself or brokerage as a go to source of information to the media and to the public. Essentially twitter becomes a sound bite sized, real time Press Release.
Interesting Uses
The Scottsdale, Arizona and Mountain View, California police departments are utilizing twitter as a broadcast system for their information. Each … (0 comments)

promote: 10 Reasons Why You Must Continue an Ongoing Networking Campaign Throughout Your Career - 08/28/08 03:08 AM
We have discussed networking in the real world, the biggest mistake made in networking the hard sell, and the best method to successfully network giving value. One major factor trumps all of these ideas if it is not put into play.
Q: What do you think is the most important factor in networking today?
A: The most important factor in networking today is having a consistant and ONGOING networking plan
Why Is a Consistent and Ongoing Plan So Important?
1. Job Loss: If you lose your job or wish to change careers you will have a better chance of moving forward … (12 comments)

promote: Giving Value in Networking Through Your Writing: An Example of My Platform of Giving - 08/24/08 03:18 AM
This article is an example of what I do to bring value to my friends, clients, or anyone who I wish to network with in the future: I write. My writing platform includes my real estate blog deansguide, my co-authored blog supporting Susan Hanshaw and Inner Architect at innerarchitect.com/blog, and my work here at Active Rain. Below I highlight my favorite employment group and the people I meet there each month.
The results of this article were:
1. Provides exposure and Google ranking for the group CSIX
2. Exposure for members who are job hunting
3. Exposure promo piece for the … (2 comments)

promote: How Do You Solicit A Blogger To Write About Your Business: Peter Furia Has The Answer - 07/31/08 05:57 PM
 
 
In Search Of An Office (guy owns desk) - Rofo <script type="text/javascript"> var fo = writeMoviePlayer("watch-player-div"); toolbar.checkFlashVersion(fo); </script>
Rate: <form action="/rating" method="post" style="display: none;"> </form> <script> messages = new Array("Poor", "Nothing special", "Worth watching", "Pretty cool", "Awesome!"); ratingComponent = new UTRating('ratingWrapper', 5, 'ratingComponent', 'ratingForm', 'ratingMessage', '', 'L', messages, 4.16) </script> 25 ratings Views: 954 The majority of people never get what they want because they are afraid to ask. This fear, here is the solution to that problem, usually leads the person to take a circuitous route of vague inquiries that never land their intended results.
The following … (6 comments)

promote: Realtor John Harper Keynote Speaking Strategy: Become An Expert And Go To Source For Your Community - 06/27/08 04:14 AM
John Harper of theharperteam in Danville, California is the best example, template, for Realtors who understand the value of marketing yourself through public speaking. John is an expert, and I don’t use that term very often, in online networking aka social networking. Even more critical to his efforts is the fact that John is an expert in understanding the value of creating a public speaking platform within your business.
Learn How From John Harper
If you wish to understand how to become a go to source of free valuable information to your community as a workshop or keynote speaker, attend John’s … (0 comments)

promote: Add Value To Your Community: Become An Expert Tip #1 - 06/06/08 10:30 AM
One of the easiest and most fulfilling methods to add value to your community, create goodwill amongst consumers, network into the business community as well as consumers, and position yourself as an expert in your field is to provide free Workshop-Keynote presentations. One of the most under utilized, content rich, environments is your county Adult Education or Community Education programs.
What is Community Education?
Community Education, aka Adult Education, is county sponsored often through the High School District. The classes run the gamet from Business, Technology, Fitness, Investment, Self Growth, Foriegn language, and many other topics. The majority of classes are … (3 comments)

promote: Realtor's Tip To Client: San Francisco City Guides Provides Neighborhood Knowledge and History - 05/26/08 08:25 AM
One of the most intriguing, history infused, hands on methods of getting to know a San Francisco neighborhood is offered by San Francisco City Guides. The service is sponsored by the San Francisco Public Library and it is free.
The mission statement of SFCG:
“City Guides volunteers are serious about sharing the fun of discovering San Francisco and its neighborhoods. Our purpose is to preserve and perpetuate the history and folklore of San Francisco and to celebrate its rich history of cultural diversity. And in the spirit of our primary sponsor, the San Francisco Public Library, we provide this service free … (0 comments)

promote: “Why Being First In Google Will Really Help Grow Your Real Estate Business”: Cornell Study Latest Blast To Realtor Community - 05/26/08 07:52 AM
One of the must read blogs in the blogosphere, therealestatebloggers.com, outlined a 2006 Cornell University study that is a call to arms for real estate brokers and agents yet to adopt blogging as a marketing tool.
In the article “Why Being First in Google Will Really Help Grow Your Real Estate Business” the following points are vital to your business:
1. 1st Position in Google: ranking #1 on page 1 of a Google search “will get you more than half of the clicks on a given search.”
2. 1st Position vs 2nd Position in Google: Ranking “first in Google will get … (10 comments)

promote: Ann Tardy of Lifemoxie.com: How To Relentlessly Self Promote Your Business Without Alienating Your Audience - 05/22/08 05:54 PM
This past January I attended the San Francisco chapter of the Women in Consulting networking group in order to experience consultant Ann Tardy’s “Driving Revenue in 2008 with Asking + Relentless Self-Promotion.” Ann is the force behind www.lifemoxie.com.
Simply put Ann Tardy’s presentation was most valuable instructional 60 min workshop I have ever experienced. Ann’s delivery is crisp, fast paced and chock full of business altering information. She punctuates this onslaught of strategy, techniques, guides, and how to common sense with real life stories which establishes a sense of “we can do this together” camaraderie.
Hiring Ann Tardy and Lifemoxie will … (2 comments)

 
Dean Guadagni (Inner Architect)

Dean Guadagni

San Rafael, CA

More about me…

Inner Architect

Office: (415) 485-6961

Mobile: (415) 342-3646

Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance. We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers. This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).


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