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realtor: LandAmerica 1031 Exchange and Sun Trust Bank Target of $330 Million Class Action Suit - 01/20/09 06:52 PM
In what must be the most frustrating of 1031 exchange collapses, clients of title insurance mainstay LandAmerica have filed a $330 million class action suit against the failed LandAmerica Exchange Services, part of LandAmerica title, and Sun Trust Bank. According to the Richmond Times-Dispatch story the charges specifically focus on actions of “defrauding clients by using their money to pay off other clients.” That would sound like an old fashion ponzi scheme and have we not heard this story before in the Ed Okun 1031 Tax Group travasty?
Two Principles Named
According to the Richmond Times-Dispatch’s Emily C. Dooley, two … (2 comments)
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realtor: Realtor "Bob": How Do You Sell A Home With These Challenges in Your Business Plan? - 10/27/08 10:42 PM
The adventures of Realtor "Bob" was a series of two articles I posted here last month. The antics of his Open House etiquette included the front door being locked when we arrived, a empty toilet paper roll with shreds left on the spool, a bar of slimy soap with no dish on the sink, and a garage full of boxes that impeded anyone from walking into the garage area.
Realtor "Bob" Redux
This weekend's Open House results better but where is the marketing?
1. Sign in unit window: Very small unreadable from the street
2. Signs: At entrance to complex perfect … (2 comments)
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realtor: 1031 Tax Group Embezzler Ed Okun's 27 Count Indictment: Is Okun On Suicide Watch? - 07/21/08 03:14 PM
Ed Okun and accomplice Lara Coleman, somebody the mystery caller mentioned months ago as "going down", face a 27 count indictment as handed down and reported by Gerald McHale this past week. The indictment laundry list of counts:
1. Wire and Mail Fraud Conspiracy: Count 1 2. Money Laundering Conspiracy: Count 2 3. Wire Fraud: Counts: 3-15 (1343) 4. Mail Fraud: Counts: 16-18 (1341) 5. Money Laundering: Counts 19-21 18 USC & (1956 (a) (1) (A) (i)) 6. Money Laundering: Count 22 18 USC & (1956 (a) (1) (B) (i)) 7. Money Laundering: Counts 23-25 USC & (1957) 8. Bulk Cash … (23 comments)
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realtor: California First State To Adopt Green Building Standards: How Can This Effect Your Business? - 07/18/08 01:20 PM
In a landmark decision, California became the first state in the country to approve green building standards. In Matthew Yi’s excellent San Francisco Chronicle article, the new green building standards will
“. . . cut energy and water usage, a move that officials say will help the state meet it’s ambitious goals to curb greenhouse gas emissions.”
Building Requirements
California Building Standards Commission requires all new construction, including commercial, residential, schools and hospitals:
1. Reduce energy comsumption by 15%
2. Reduce water usage by 20%
3. Reduce water for landscaping by 50%
Voluntary participation begins July 1, 2009.
For more information … (3 comments)
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realtor: Walkscore.com Scores National Exposure With "Walkable" Ratings: San Francisco Awarded Most "Walkable" City In America - 07/17/08 12:39 PM
Walkscore.com is a cool and fun resource widget which analyzes "walkability" ratings for the 40 largest cities in America. Today Walkscore.com announced that San Francisco is the most walkable city in America. I can attest to their rankings as I have lived in SF for 14 years, NYC for 1, Washington D.C., for 7, and LA for 5 fate-filled months.
The following is my original deansguide article on Walkscore (Aug 2007) my analysis of the good and not so good, and how to understand and utilize this cool tool:
In another of a plethora of fun widget sites, www.walkscore.com rates … (8 comments)
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realtor: Do You Network With Your Peers: Realtor Marketing Meetings Provide Exposure And Connections - 07/06/08 09:56 AM
Here in Northern California one of the best methods for Realtors to expose their listings to other agents, meet peers in their region, market their services, and become connected within the community are Realtor Marketing Meetings.
These meetings are mourning breakfast events. They are run by a president, include a speaker from the community, and they allow for time to network. Affiliates and agents have the opportunity to set up tables with their literature as well. And of course breakfast is often served and a great deal for $10 or less.
The Most Powerful Meetings
1. Contra Costa Association of Realtors- … (10 comments)
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realtor: How Do You "Safeguard" Your Clients: 10 Things That Show Clients You Are The Educator And Expert - 07/06/08 09:07 AM
What do you do if you are ready to address a new prospect and the first thing out of their mouth is: "I don't know if I really need a Realtor"? Are you prepared for that statement or have you comforted yourself with the idea that 99.99999% of the consumers at large understand the value of a Realtor during a real estate transaction?
The Idea Simply put you should think of your job as:
1st an educator
2nd a sales person
Sales Perspective #1
NEVER ASSUME anything. Consider the idea that you should have the attitude that you need to … (8 comments)
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realtor: The 8 Worst Things To Say To Your Client - 07/01/08 05:14 PM
Part of my business focus is networking and working with the employment and transition industry. Often times the overlap between transition and real estate is to close to pass up mentioning. In today's CSIX meeting I received a handout that sparked an idea: What are the 8 Worst Things A Realtor Can Say to a Client? My list is based on the list called "The 8 Worst Things to Say in an Interview."
8 Things That You Might Wish To Avoid
1. "I hated my last client": Your last client was a miserable person who made your life hell, made you … (18 comments)
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realtor: Realtor Marketing Tip #25: Semantics, Perception, and Reality--How Are You Viewed? - 06/30/08 03:10 PM
The most powerful tip I can give anyone who needs to believe in themselves or someone who needs to be knocked down a peg (been there and done that in both cases) is to understand the difference between the words "expert" and "expertise." In order to build your confidence in your business become an expert or educate yourself further which will raise your level of expertise.
Are You a Expert?
The word expert is bandied about and utilized far to often and out of context. It makes the person claiming to be an expert look foolish if they do not understand … (9 comments)
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realtor: Newsflash: FoxBusiness.com Publishes Article On John Harper Keynote Strategy - 06/27/08 05:36 PM
John Harper of the Harper Team in Danville, California was the subject of my last article about how to become an expert and go to source for your community through public speaking. In the article "Realtor John Harper Keynote Speaking Strategy: Become An Expert And Go To Source For Your Community" I chronicled John's next workshop and how he is building a public speaking platform within his business.
Blogburst
Blogburst is a content aggregation service aka free lance that is by membership only. You submit your blog, stand alone blogs only sorry, and they determine if you have the traffic and … (0 comments)
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realtor: Add Value To Your Community And Business: Support A Program or Charity - 06/22/08 01:34 PM
In the first article in this series, Add Value To Your Community: Become An Expert Tip #1, I posited the idea that you could provide a free workshop-keynote speech by teaching a class at your county Adult Education aka Community Education program.
In this article the idea is for Realtors or brokers to choose a non-profit, charity, or state run program as your partner in networking. Simply put, your organization of choice becomes your marketing partner as well as networking benefactor.
How Does That Work?
1. Choose the organization that you are most passionate about in your life
2. Create a … (6 comments)
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realtor: Realtor Marketing Tip #24: Do You Have A "Social Object" In Your Business? - 06/20/08 08:30 AM
Last night I attended one of the most amazing, ongoing, networking meetings available in the world. No this is not an exageration--it is the Silicon Valley Association of Startup Entrepreneurs aka SVASE. Last night's panel has incredible substance factor and track records of success:
Patrick Chanezon, API Evangelist, Google; Jyri Engestrom Co-Founder Jaiku; Konstantin Guericke, CEO jaxtr and Co-Founder, LinkedIn; Ramu Yalamanchi, Founder and CEO, hi5
One of the big "Ah-ha" discoveries was what the panel described as "Social Objects" and the need to find a Social Object in order to build your business.
What Is A Social Object?
The examples … (6 comments)
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realtor: Business "Clarity": The 5 Key Questions You Must Answer Before Marketing "You" - 06/19/08 05:15 PM
In order to understand the importance of preparation in going to market with any business, you must first install processes that will support your business. One of the most important overview processes to perform is answering the 5 Key Questions to starting a successful business.
If you do not have answers for any of these questions, it is important to stop and examine the “missing ingredient” that may create long term problems for your new startup.
The Five Key Questions
1. What is Your Substance Factor?
These are experiences, education, career titles, collaborations, successes, or lessons learned from failures you accumulated … (3 comments)
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realtor: Where Do You Rank for Google Searches In Chandler, Arizona: Chandler Report - 06/14/08 02:06 PM
The third in my series on Google "Big Head" searches for page 1 Top Ten placement moves on to Chandler, Arizona. This is a beautiful city located in one of the Western United States most popular places to play and retire.
What Are We Investigating?
How many Realtor stand alone blogs, Active Rain blogs, or websites grabbed one of the coveted Top 10 positions on Google searches:
1. "Chandler, Arizona Real Estate"
2. "Chandler, Arizona Realtor"
Note: Broker sites, affiliate sites, lead gen, media, or search engine sites will make up the majority of the Top 10 positions but they will … (5 comments)
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realtor: #1 Tip to Blog Traffic For New Bloggers: You Have To Become A Social Networker - 06/14/08 11:51 AM
If one thing has helped to elevate my traffic, provide incoming links to my pages, and make my blog http://deansguide.wordpress.com more valuable to my marketing efforts, it is social networking. The best thing a new blogger can do is become a commenting social networker in their industry blogosphere niche.
How Do I Start?
Identify then target the top bloggers in your niche and region of the country. You can Google search the top keyword phrases
Then What?
Go in and leave comments on their latest articles aka posts. Always remember to leave your blog or website url so that others can … (9 comments)
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realtor: Google "Big Head" Keyword Placement Ranking For Sacramento: How Do You Rank For These Important Searches? - 06/13/08 08:47 PM
I grew up in Northern California and have always loved the Davis-Sacramento areas. The following is a brief report on "Big Head" keyword searches on Google that most likely will be utilized by consumers when searching for a Realtor.
This is a look to see how many individual Realtor blogs or websites grabbed coveted Top 10 placement. Broker sites, lead generation sites, or search engine sites will make up the rest and are not being measured.
Google "Big Head" Keyword Search for Sacramento
(A) "Sacramento Realtor"
#1. Sacramento Assoc of Realtors; #2 Realtor.com, #3 broker site
Two Realtors made it into … (5 comments)
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realtor: How Do You Meet-Network With The Most Powerful People In Your Area: Non Profit Charity Organization's Powerful Client List - 06/13/08 07:28 PM
In what has long been a high society secret some of the greatest most influential connections can be made while you are performing a great service to your community: charity volunteering.
Simply put associations, non profits, charities, and foundations solicit community business and political leaders for help. The list of volunteers is often a Who’s Who of your area. The help comes in fund raising as well as “substance factor” mentoring.
How Does This Benefit Me?
If you are looking for a place to network and meet your community leaders, business stalwarts, and possible networking partnerships, then volunteering at a well … (13 comments)
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realtor: Published Article Resource Guide: deansguide’s Real Estate Industry Articles Published on FoxBusiness.com, Reuters, And Nielsen.com - 06/08/08 11:06 PM
The following article was published February 16, 2008. There are 27 articles in this library:
Today is the launch of deansguide’s “Published Article Resource Guide” page created to provide a quick, organized, and easy to utilize go-to source of how to’s, tips, guides, and steps to improve your business. This page and subsequent published article resource guide pages will be located on the right sidebar just below the “archives” page on deansguide.
The first installment is the Page titled: FoxBusiness.com: deansguide’s articles published
The second installment is the Page titled: Reuters.com: deansguide's articles published
The focus is on the real estate … (1 comments)
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realtor: Add Value To Your Community: Become An Expert Tip #1 - 06/06/08 05:30 PM
One of the easiest and most fulfilling methods to add value to your community, create goodwill amongst consumers, network into the business community as well as consumers, and position yourself as an expert in your field is to provide free Workshop-Keynote presentations. One of the most under utilized, content rich, environments is your county Adult Education or Community Education programs.
What is Community Education?
Community Education, aka Adult Education, is county sponsored often through the High School District. The classes run the gamet from Business, Technology, Fitness, Investment, Self Growth, Foriegn language, and many other topics. The majority of classes are … (3 comments)
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realtor: Sodini's Italian Trattoria: Billy Joel Wrote The Song Now You Make The Memories - 06/05/08 06:01 PM
Mark Sodini owner Sodini's Restaurant North Beach-San Francisco Realtors are sometimes expected to be like cabbies: have all the information about their town at the tip of their tongue. If you are the one stop shop for your region then consider having a "lock" restaurant where your clients can go and enjoy themselves. A place that will reflect well on you as a knowledgeable Realtor--a new friend. For San Francisco it doesn't get any more down to earth and friendly than Sodini's. Frankie, Deano, Sammy, and Joey would have had hours of fun, Vito Corleone would have done a deal in … (0 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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