realtor: 1031 Tax Group Embezzler Ed Okun's 27 Count Indictment: Is Okun On Suicide Watch? - 07/21/08 03:14 PM
Ed Okun and accomplice Lara Coleman, somebody the mystery caller mentioned months ago as "going down", face a 27 count indictment as handed down and reported by Gerald McHale this past week. The indictment laundry list of counts:
1. Wire and Mail Fraud Conspiracy: Count 1 2. Money Laundering Conspiracy: Count … (2 comments)
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realtor: California First State To Adopt Green Building Standards: How Can This Effect Your Business? - 07/18/08 01:20 PM
In a landmark decision, California became the first state in the country to approve green building standards. In Matthew Yi’s excellent San Francisco Chronicle article, the new green building standards will
“. . . cut energy and water usage, a move that officials say will help the state meet it’s … (3 comments)
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realtor: Walkscore.com Scores National Exposure With "Walkable" Ratings: San Francisco Awarded Most "Walkable" City In America - 07/17/08 12:39 PM
Walkscore.com is a cool and fun resource widget which analyzes "walkability" ratings for the 40 largest cities in America. Today Walkscore.com announced that San Francisco is the most walkable city in America. I can attest to their rankings as I have lived in SF for 14 years, NYC for 1, Washington … (8 comments)
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realtor: Do You Network With Your Peers: Realtor Marketing Meetings Provide Exposure And Connections - 07/06/08 09:56 AM
Here in Northern California one of the best methods for Realtors to expose their listings to other agents, meet peers in their region, market their services, and become connected within the community are Realtor Marketing Meetings.
These meetings are mourning breakfast events. They are run by a president, include a speaker … (10 comments)
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realtor: How Do You "Safeguard" Your Clients: 10 Things That Show Clients You Are The Educator And Expert - 07/06/08 09:07 AM
What do you do if you are ready to address a new prospect and the first thing out of their mouth is: "I don't know if I really need a Realtor"? Are you prepared for that statement or have you comforted yourself with the idea that 99.99999% of the consumers at … (8 comments)
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realtor: The 8 Worst Things To Say To Your Client - 07/01/08 05:14 PM
Part of my business focus is networking and working with the employment and transition industry. Often times the overlap between transition and real estate is to close to pass up mentioning. In today's CSIX meeting I received a handout that sparked an idea: What are the 8 Worst Things A Realtor … (18 comments)
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realtor: Realtor Marketing Tip #25: Semantics, Perception, and Reality--How Are You Viewed? - 06/30/08 03:10 PM
The most powerful tip I can give anyone who needs to believe in themselves or someone who needs to be knocked down a peg (been there and done that in both cases) is to understand the difference between the words "expert" and "expertise." In order to build your confidence in your … (9 comments)
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realtor: Newsflash: FoxBusiness.com Publishes Article On John Harper Keynote Strategy - 06/27/08 05:36 PM
John Harper of the Harper Team in Danville, California was the subject of my last article about how to become an expert and go to source for your community through public speaking. In the article "Realtor John Harper Keynote Speaking Strategy: Become An Expert And Go To Source For Your Community" … (0 comments)
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realtor: Add Value To Your Community And Business: Support A Program or Charity - 06/22/08 01:34 PM
In the first article in this series, Add Value To Your Community: Become An Expert Tip #1, I posited the idea that you could provide a free workshop-keynote speech by teaching a class at your county Adult Education aka Community Education program.
In this article the idea is for Realtors or … (6 comments)
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realtor: Realtor Marketing Tip #24: Do You Have A "Social Object" In Your Business? - 06/20/08 08:30 AM
Last night I attended one of the most amazing, ongoing, networking meetings available in the world. No this is not an exageration--it is the Silicon Valley Association of Startup Entrepreneurs aka SVASE. Last night's panel has incredible substance factor and track records of success:
Patrick Chanezon, API Evangelist, Google; Jyri Engestrom … (6 comments)
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realtor: Business "Clarity": The 5 Key Questions You Must Answer Before Marketing "You" - 06/19/08 05:15 PM
In order to understand the importance of preparation in going to market with any business, you must first install processes that will support your business. One of the most important overview processes to perform is answering the 5 Key Questions to starting a successful business.
If you do not have answers … (3 comments)
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realtor: Where Do You Rank for Google Searches In Chandler, Arizona: Chandler Report - 06/14/08 02:06 PM
The third in my series on Google "Big Head" searches for page 1 Top Ten placement moves on to Chandler, Arizona. This is a beautiful city located in one of the Western United States most popular places to play and retire.
What Are We Investigating?
How many Realtor stand alone blogs, … (5 comments)
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realtor: #1 Tip to Blog Traffic For New Bloggers: You Have To Become A Social Networker - 06/14/08 11:51 AM
If one thing has helped to elevate my traffic, provide incoming links to my pages, and make my blog http://deansguide.wordpress.com more valuable to my marketing efforts, it is social networking. The best thing a new blogger can do is become a commenting social networker in their industry blogosphere niche.
How Do … (9 comments)
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realtor: Google "Big Head" Keyword Placement Ranking For Sacramento: How Do You Rank For These Important Searches? - 06/13/08 08:47 PM
I grew up in Northern California and have always loved the Davis-Sacramento areas. The following is a brief report on "Big Head" keyword searches on Google that most likely will be utilized by consumers when searching for a Realtor.
This is a look to see how many individual Realtor blogs or … (5 comments)
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realtor: How Do You Meet-Network With The Most Powerful People In Your Area: Non Profit Charity Organization's Powerful Client List - 06/13/08 07:28 PM
In what has long been a high society secret some of the greatest most influential connections can be made while you are performing a great service to your community: charity volunteering.
Simply put associations, non profits, charities, and foundations solicit community business and political leaders for help. The list of … (13 comments)
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realtor: Published Article Resource Guide: deansguide’s Real Estate Industry Articles Published on FoxBusiness.com, Reuters, And Nielsen.com - 06/08/08 11:06 PM
The following article was published February 16, 2008. There are 27 articles in this library:
Today is the launch of deansguide’s “Published Article Resource Guide” page created to provide a quick, organized, and easy to utilize go-to source of how to’s, tips, guides, and steps to improve your business. This … (1 comments)
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realtor: Add Value To Your Community: Become An Expert Tip #1 - 06/06/08 05:30 PM
One of the easiest and most fulfilling methods to add value to your community, create goodwill amongst consumers, network into the business community as well as consumers, and position yourself as an expert in your field is to provide free Workshop-Keynote presentations. One of the most under utilized, content rich, environments … (3 comments)
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realtor: Sodini's Italian Trattoria: Billy Joel Wrote The Song Now You Make The Memories - 06/05/08 06:01 PM
Mark Sodini owner Sodini's Restaurant North Beach-San Francisco
Realtors are sometimes expected to be like cabbies: have all the information about their town at the tip of their tongue. If you are the one stop shop for your region then consider having a "lock" restaurant where your clients can go … (0 comments)
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realtor: Blog Post Writing Tip #1: Keep It Short Stupid - 06/05/08 12:06 AM
The following article is my #1 ranking article for traffic (page views) since I began blogging 13 months ago. The article was written in July of 2007: it currently has 7,538 views to this date June 4, 2008. The key to writing a blog post has been a hotly debated and … (8 comments)
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realtor: Realtor's Internet Bible: "How To Do Anything And Everything On The Internet-Better, Faster, Easier” - 06/03/08 03:56 PM
This past summer’s Inman Blogger’s Connect conference in beautiful San Francisco was a huge success for many reasons. One of the best sources of information came as a gift from Brad Inman at the end of the conference. The gift was Mark Frauenfelder’s , founder of boingboing, book “Rule … (10 comments)
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realtor: MeMe or Mimi It's All In The Name - 06/02/08 02:33 PM
This is my first Super meme or meme for that matter. I once dated a Mimi but I can't say whether she knows how important her name has now become in internet social history. Thank you goes to Joshua and Kathy Schmidt for tagging me on this new adventure.
1. Who … (0 comments)
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realtor: Walkscore: Realtor Tool To Rate Your Listing's "Walkability" - 06/02/08 03:00 AM
In another of a plethora of fun widget sites, www.walkscore.com rates your home’s proximity to “walkable” landmarks, plotted on a map, within a neighborhood. The landmarks are then listed by name and address in the left sidebar for your convenience. According to Walk Score: “ <!-- google_ad_section_start --> We help … (7 comments)
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realtor: Realtor’s Marketing Strategy #3: The Product Is You-Would You Buy You? - 05/26/08 11:13 PM
Realtors often fail to understand that in consultative sales of any product or service people-buy-people. Unless you are representing a low-price strategy business model, the actual product you are selling is you.
Question: Would You Buy You?
If you believe that believing in yourself is a choice then you … (2 comments)
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realtor: Realtor's Tip To Client: San Francisco City Guides Provides Neighborhood Knowledge and History - 05/26/08 03:25 PM
One of the most intriguing, history infused, hands on methods of getting to know a San Francisco neighborhood is offered by San Francisco City Guides. The service is sponsored by the San Francisco Public Library and it is free.
The mission statement of SFCG:
“City Guides volunteers are serious about … (0 comments)
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realtor: “Why Being First In Google Will Really Help Grow Your Real Estate Business”: Cornell Study Latest Blast To Realtor Community - 05/26/08 02:52 PM
One of the must read blogs in the blogosphere, therealestatebloggers.com, outlined a 2006 Cornell University study that is a call to arms for real estate brokers and agents yet to adopt blogging as a marketing tool.
In the article “Why Being First in Google Will Really Help Grow Your Real … (10 comments)
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realtor: Blog Content Idea #1: "Mine" Your Email For Articles - 05/25/08 01:24 PM
Although most people feel that generating ideas to finished articles is the most daunting task associated with blogging, it's the technology curve that is the real challenge, there are many strategies that will help you overcome this task.
Mining Your Email
One of the easiest ideas to generate content is mining … (6 comments)
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realtor: Leverage Your Blog Idea #1: Create Your Own Expert's Board - 05/25/08 12:58 PM
Everyday I am asked by someone in business or personal dealings “Hey Dean do you know someone or a company that can do____?” Because of this demand for best of breed services and products, I am currently compiling a “Experts Board” which will perform the following functions:
1. Best of Breed … (2 comments)
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realtor: Ann Tardy of Lifemoxie.com: How To Relentlessly Self Promote Your Business Without Alienating Your Audience - 05/23/08 12:54 AM
This past January I attended the San Francisco chapter of the Women in Consulting networking group in order to experience consultant Ann Tardy’s “Driving Revenue in 2008 with Asking + Relentless Self-Promotion.” Ann is the force behind www.lifemoxie.com.
Simply put Ann Tardy’s presentation was most valuable instructional 60 min workshop … (2 comments)
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realtor: Ed Okun's Criminal Trial Date Set for October 20, 2008: Is This The End of One America's Most Revolting White Collar Criminals? - 05/22/08 08:02 PM
Preface: Please Read My Storyand Follow the Links
Over the course of the past two years the 1031 Exchange industry has been hit with two devastating and perception crushing scandals: Donald McGhan's Southwest Exchange and Ed Okun's 1031 Tax Group (see my 40+ articles on this disaster at deansguide).
I … (0 comments)
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realtor: Search Engine Optimization "Links" Module #4: Google Ranking "Currency" - 05/22/08 01:00 PM
Links or hyperlinks are the lifeblood of your SEO traffic campaign. Think of links as somebody vouching, like Tony Soprano would vouch for his cousin the ill fated Steve Busciemi, for an article or for your blog-website. Links are considered very powerful indicators, by Google, to the amount of authority and … (7 comments)
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realtor: Alexa.com: Realtor's Traffic Analysis Tool To Understanding Your Blogging Efforts - 05/21/08 12:32 PM
This article was published Sept of 2007 on http://deansguide.wordpress.com
This is meant as a break from the mountain of SEO information on my SEO series. Alexa.com is a free tool that you should become familiar with as it will give you feedback. Remember no one tool can capture all the readers … (2 comments)
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realtor: Search Engine Optimization "Keywords Pt. 2"Module #3: How to Analyze and Rank Your Keywords - 05/20/08 07:49 PM
SEO Design Solution’s Jeffrey Smith has written a clear concise uber-valuable article: “For Competitive Keywords Think Like a Big Fish.” This is simply one of the best articles on how to target your keywords and why. As Jefferey states in his intro:
“. . . thinking like a big fish … (3 comments)
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realtor: SEO Basics Module #1: Realtor's "How to" Library For Search Engine Optimization - 05/19/08 10:13 AM
One of the best blogs for SEO is written by a Canadian company called Search Engine People. Consequently when I opened my subscription feed to searchenginepeople.com/blog today, I was surprised and very please with their gigantic SEO article “One Week of Sphinn SEO Lessons” by writer Ruud Hein.
This article is … (6 comments)
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realtor: NIN’s Trent Reznor’s Marketing Approach: How Realtor’s Can Understand The Power Of Value - 05/06/08 10:52 AM
Trent Reznor is a hard core rock n roll singer who looks the part and acts the part. He is the centerpiece of a very successful band: Nine Inch Nails. What can Realtors learn from a screaming rock God?
Marketing direct to the consumer is all about giving away what … (0 comments)
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realtor: Positive Thinking: A Realtor's Guide to Prosperity, Joy, and Stress-Free Living - 07/20/07 01:23 PM
The real estate profession is fraught with challenges and obstacles. Stress levels often run high and maintaining a positive pristine attitude can be difficult. The business of the real estate transaction has many moving parts that can run off the proverbial road. It is the largest most emotion packed purchase … (2 comments)
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realtor: Federation of Exchange Accommodators: “Professional Trade Organization Representing Qualified Intermediaries Misses the Mark?” - 07/09/07 06:18 PM
The Federation of Exchange Accommodators is the only professional trade organization to represent Qualified Intermediaries; for those victims and interested parties following the Ed Okun 1031 Exchange disaster, does it not strike you odd that the word “Qualified” would be associated with this business? According to all my research, … (5 comments)
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