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roi: CNET Case Study: Strategies & Testing Tips for Your Social Media Program - 11/06/11 01:16 PM
The following is a guest post written from the archives of Innerarchitect and modified for deansguide. The study centers around social media ROI and case studies of success stories within the tech and media industries. The example below, CNET’s successful campaign which yielded a five times increase in social network growth, is further proof and indication that social media activities can lead to profits. What is most important to remember is that ROI studies must examine specific actions taken by marketers within a strategic framework.
Are you are in-charge of your company’s social media marketing program? If so you have a … (2 comments)
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roi: 15 Resources to Read, Learn, Apply Social Media Strategies - 10/22/11 04:44 PM
Our social digital world, ever expanding growth through rapid adoption, continues to evolve as information is shared and created at a mind numbing rate. Whether you are a professional digital marketer, web journalist, or hobbyist, keeping up with the onslaught of news, new networks, applications, devices, strategies, and messages is a 24-7 proposition. The following list is my personal library of blogs, publications, and agencies I rely upon to keep informed and on point. Please let me know if you have a favorite.
Learning List (in no particular order)
Mashable: up to the minute news, self help guides, massive volume Techcrunch: … (3 comments)
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roi: Email Marketing ROI with Constant Contact - 03/19/11 03:34 PM
Constant Contact has just rolled out a fantastic new feature for their email platform: social stats. This new feature will give email marketers a better understanding to the how, why, when and where people share email campaign information.
Social Stats
According to mashable.com: “The new e-mail marketing tool will offer a complete social snapshot around e-mail campaign performance. Social Stats tracks Facebook “Likes,” tweets, LinkedIn posts and e-mail pageviews originating from social media channels.”
According to Mark Schmulen General Manager for social media for Constant Contact the Social Stats feature makes “Constant Contact the only email marketing provider to … (2 comments)
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roi: Twitter Wine Industry Example Applicable to the Real Estate Industry - 11/03/10 02:19 AM
Although the following post focuses on the Wine industry it is applicable to the Real Estate industry too. Realtors like winery owners must not ignore the power of Twitter and Facebook as direct marketing channels: what do you think?
Full adoption of Twitter as the choice social media engagement super tool is still in progress. Although many first adopter business niches and industries harnessed the power of Twitter early in the platform’s development, without demanding white paper or ROI analytical proof, many American companies still lag behind. When the light does go on, some very important steps often are overlooked before … (3 comments)
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roi: Measure ROI on Facebook & Twitter: Testing Is The Key - 04/05/10 02:15 PM
The following is a guest post from Inner Architect CEO Susan Hanshaw. Susan has a background that includes a successful C-level career in the direct marketing industry, working with clients like Bank of America and Victoria Secret, list building, database management, database appends, segmentation, and how to integrate traditional direct marketing into social media networks. Her strength is strategic consulting with direct to consumer marketing clients:
Last week we met with a small retail business whose direct sales dollars depends heavily on direct marketing efforts. We were on the topic of email marketing and I learned that they had never … (2 comments)
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roi: Realtors' Top 10 Twitter Strategies and Tips: Are You Doing It Right? - 05/07/09 06:12 PM
The follwoing article is from my blog deansguide. It was published by Foxbusiness.com and it has been the subject of debate on a few other social sites I participate in each day. These are the Top 10 articles I have written on deansguide. If you Google the keywords "Twitter strategies" this article ranks #4 and one other article of mine ranks #3 out of 12,700,000 returned results for this search. I was #1 up until today.
FoxBusiness.com published this deansguide article April 17, 2009
The Top 10 Twitter.com articles providing tips, strategies, and ideas for deansguide have garnered attention from the … (3 comments)
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roi: Mega Super List of 105 Social Media Articles on How to Measure Social Media ROI - 02/04/09 01:58 PM
Interactiveinsightsgroup.com is one of the new and most valuable resources I have discovered. They constantly scour the Internet for articles and sites that provide social media "proof", trends, and analysis. The best list of ROI articles I have ever seen was produced by Robin of Interactive Insights. Her article "Social Media Metrics Superlist: Measurement, ROI, & Key Stats" is an encyclo-wiki volumous resource for all things measurement.
Remember if you can't measure your sales, marketing, or lead generation efforts then why are you doing it? If you can't answer how or where some came from to find you then how do … (0 comments)
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roi: How Do You Measure Your Social Media Efforts? Peter Kim's 4 Points of Social Media "Framework" - 02/04/09 01:33 PM
Peter Kim is one of the most important architects of social media and a well respected new thought practitrs. Peter is considered an expert in the art and science of “the intersection of social technology and marketing strategy.” He has been quoted by the most prestigious press organizations from the Wall Street Journal to CBS Evening News.
In Peter’s article “A framework for measuring social media” (Sept ‘08) he outlines four concepts that provide the framework for social media measurement or ROI:
1. Attention: “The amount of traffic to your content for a given period of time. Similar to the standard … (0 comments)
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roi: Tweetrush Analytics For Twitter Usage: Measure Your Twitter "ROI" - 10/27/08 11:33 PM
Twitter is quickly becoming an invaluable tool for research, broadcasting messages, meeting new connections, and opportunities. One of the best tools to understand your "ROI" is Tweetrush a analytics and stat counter for your twitter usage.
Twitter ROI?
My twitter ROI is measured on the amount of great new content, trend analysis, new social media people or sites I discover. It is also measured on the number of new friendships and opportunities that come my way. If you utilize twitter with the strategy and mindset that it is a massive resource opportunity, you will receive ROI ten fold to your time … (0 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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