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search: Google Games It's Own System: Why You Must Launch a Google+ Presence - 11/12/11 11:46 AM
This is not a tutorial, how-to piece, case study, or opinion. The following is reality and what I noticed immediately after launching my personal profile on Google+. There is one reason why you must launch a Google+ personal profile or business page: search engine optimization.
Google+ Bias
The shocking and disturbing truth about Google, the search engine, is their bias toward indexing their own products in search engine results pages aka SERPS. Although never disclosed, many SEO experts have identified a number of algorithmic characteristics that help or hurt your search rankings on Google. One of the most important factors is … (11 comments)
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search: What's in Your Business Name: Active Rain's Change - 04/01/11 11:00 AM
Ever since I joined Active Rain, some 3+ years ago, I wondered how they came up with their name. I thought it was somewhat catchy and after asking heard the story. When I began to ask other real estate professionals if they were on Active Rain, the majoity looked at me with a puzzled look. The following questions were usually "What's that?", "Is that a real estate site?" or "I'm not sure what you are talking about."
What's in Your Business Name?
Active Rain's new name change, long over due in my opinion, is an excellent move. Here are a few … (5 comments)
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search: Opportunities in Social Media: Realtors Begin with Linkedin - 12/08/08 05:07 PM
Linkedin should be one of the leading tools for every Realtor on the planet. Yet when I speak to folks about this business niche social media site, most admit they really are not utilizing the site. Why? Most people believe that Linkedin is simply a site for business people or unemployed workers trying to collect as many connections as possible. The site is often viewed as a networking site and little more.
Opportunity
Linkedin is a site with vast opportunities for people who are willing to do the following:
1. Learn the advanced search features
2. Subscribe to your search keywords
… (3 comments)
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search: Google Help Center: A Realtor's Internet Admin In A Box - 08/24/08 10:50 AM
Google Help Center should be every Realtor's first tool of engagement when learning the basics of search, advanced search and a beginners lesson on what Google is and what it can provide your business. First the link to the Google Help Center. The following links will help you utilize new tools and learn more about Google.
1. Learn About Google's Products, the Company, Advertising, and the Blog
2. Google Web Search Features is a massive list of helpful free tools and information
Everything from Book Search to Q&A to Web Page Translation or Who Links to You are included. There are … (10 comments)
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search: Diagnostic Test #1 Reputation Management: Do You Know What Happens When Someone Googles Your Name? - 07/07/08 01:06 AM
Simplicity is not only effective it is the core of any analytical investigation into a business process. One of the most important processes today is your reputation management-online. One of the easiest yet most under utilized methods of repuation management is to Google your own name.
Surname Search
If you Google your name you get a clear idea of who occupies the top 10 spots on a page one search for you.
Note: If you have a very common name like Jim Smith it is nearly impossible to find your own identity unless you add something as a differentiating factor. Consider … (2 comments)
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search: SEO Starter's Kit: Identify Your Keywords, Keyphrases Then Build Your Blog - 07/05/08 12:50 PM
I am not a SEO expert nor do I claim to be one-but I do have SEO expertise. The following article is a beginners primer in understanding how to identify keywords, keyphrases, Shorthead and Longtail phrases, and how to create your list in order to begin building your blog. For those who are way beyond me and this article's subject matter my apologies. For the rest of us, it behooves you to really learn more about this critical piece of blog building strategy-BEFORE you launch your site.
Keyword discovery is all about testing and combining, searching and analyzing, and using your … (11 comments)
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search: Google Base: Realtor’s Free Listing Tool, Lead Generator, Product Promotion Machine - 06/27/08 08:11 PM
Google Base “Shopping Bag” icon
If you do not want to take on the task of establishing a blog or website there still is a method to get your information listed in Google search results: Google Base. For Realtors this could be a key tool in listing your properties.
What is Google Base?
1. According to Google “Google Base is a free Google service that allows you to publish virtually any kind of information for inclusion in Google search results”
2. According to the blog chiefexecutive.wordpress.com’s, a UK site, article “Google has changed-have you?” Google Base allows a business … (16 comments)
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search: Google "Big Head" Keyword Placement Ranking For Sacramento: How Do You Rank For These Important Searches? - 06/13/08 08:47 PM
I grew up in Northern California and have always loved the Davis-Sacramento areas. The following is a brief report on "Big Head" keyword searches on Google that most likely will be utilized by consumers when searching for a Realtor.
This is a look to see how many individual Realtor blogs or websites grabbed coveted Top 10 placement. Broker sites, lead generation sites, or search engine sites will make up the rest and are not being measured.
Google "Big Head" Keyword Search for Sacramento
(A) "Sacramento Realtor"
#1. Sacramento Assoc of Realtors; #2 Realtor.com, #3 broker site
Two Realtors made it into … (5 comments)
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search: “Why Being First In Google Will Really Help Grow Your Real Estate Business”: Cornell Study Latest Blast To Realtor Community - 05/26/08 02:52 PM
One of the must read blogs in the blogosphere, therealestatebloggers.com, outlined a 2006 Cornell University study that is a call to arms for real estate brokers and agents yet to adopt blogging as a marketing tool.
In the article “Why Being First in Google Will Really Help Grow Your Real Estate Business” the following points are vital to your business:
1. 1st Position in Google: ranking #1 on page 1 of a Google search “will get you more than half of the clicks on a given search.”
2. 1st Position vs 2nd Position in Google: Ranking “first in Google will get … (10 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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