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seo: Google Games It's Own System: Why You Must Launch a Google+ Presence - 11/12/11 11:46 AM
This is not a tutorial, how-to piece, case study, or opinion. The following is reality and what I noticed immediately after launching my personal profile on Google+. There is one reason why you must launch a Google+ personal profile or business page: search engine optimization.
Google+ Bias
The shocking and disturbing truth about Google, the search engine, is their bias toward indexing their own products in search engine results pages aka SERPS. Although never disclosed, many SEO experts have identified a number of algorithmic characteristics that help or hurt your search rankings on Google. One of the most important factors is … (11 comments)
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seo: What Is The Biggest Decision You Must Make Before Launching Your Blog? - 04/03/11 02:47 PM
The following is a post written by Susan Hanshaw CEO of Inner Architect in June of 2009. At the time, and in many respects still true today, blogging was still new to the business community. Susan's advice is as important today as it was in the past- understand the effects of owning your domain vs. using a subdomain. Tell me if you have had to make this decision
Thinking about launching a blog for your company? The first question I would ask you is this: What do you want your blog to do for you?
There are many benefits of … (4 comments)
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seo: Google's +1 The First Social Search "Like" Button for SERPS - 04/03/11 02:36 PM
It has been said that Google’s strength in maintaining their stranglehold over the lucrative search market is to build “moats” around that business. The moats are the free applications and tools that Google provides as ways to continue to add value. Part of that value is to ensure that Google’s search engine remains the number one place for consumers to find information. Social Search & Facebook
The biggest threat to Google’s dominance is social search: search that relies upon real time information. With the massive social graph being accumulated on Facebook, Google has no chance but to begin to integrate social … (2 comments)
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seo: What's in Your Business Name: Active Rain's Change - 04/01/11 11:00 AM
Ever since I joined Active Rain, some 3+ years ago, I wondered how they came up with their name. I thought it was somewhat catchy and after asking heard the story. When I began to ask other real estate professionals if they were on Active Rain, the majoity looked at me with a puzzled look. The following questions were usually "What's that?", "Is that a real estate site?" or "I'm not sure what you are talking about."
What's in Your Business Name?
Active Rain's new name change, long over due in my opinion, is an excellent move. Here are a few … (5 comments)
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seo: Find Everything New for Google at Google New - 03/22/11 05:45 PM
Are you still fumbling around trying to keep up with all the new products and services Google offers? If you can’t seem to find everything all in one place, here’s a tip- Google built it. The “it” in this case is a new site called Google New. Tech expert Emily Chang summed it up best “Google seems to release a new product every week so they’ve created a site that’s the one place to find everything new from Google.”
Google New Tagline: “The one place to find everything new from Google.” They aren’t kidding either. The site is packed with … (8 comments)
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seo: 2010 Internet by the Numbers: Pingdom.com - 03/13/11 05:21 PM
This is a fascinating look at Internet statistics for 2010. Seriously review these numbers and consider how the findings could effect your current marketing program or provide you a new direction.
In what is an eye opening compilation of statistics, leading to some interesting questions, Royal Pingdom’s “Internet 2010 in Numbers” provides a look at the growth in:
Email Websites Web servers Domain names Internet users Social Media Web browsers Videos Images The most interesting insights involve email, internet users, and social media.
Email Growth 2010
107 trillion – The number of emails sent on the Internet in 2010. 294 … (0 comments)
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seo: Write Like A Professional: Free SEO Copywriting Report From Brain Clark aka CopyBlogger - 05/26/10 08:58 PM
Brian Clark the man behind Copyblogger.com one of the most compelling and successful blogs in the blogosphere is at it again. Brian is giving away a very compelling 28 page report “How to Create Compelling Content That Ranks Well In Search Engines.” This is a comprehensive report that is a fantastic how to first step in writing online content that will get indexed and ranked high in Google.
As Brian so succinctly states: “Put simply: If your content isn’t good enough to attract good, natural links, it doesn’t matter how “optimized” that content is. Here is your link and first … (7 comments)
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seo: List: Compete.com Top 50 Sites For March 2010 - 05/26/10 08:54 PM
Here it is the list of the top website-blog sites by visitor count in the world. Here is your target. Aim high and you might be able to reach the kind of readership we all dream of accomplishing.
Compete.com’s Top 50 Websites March 2010 provides a glimpse of the changing face of social media influence on web traffic. Most noteworthy is the changes that have happened within the Top 20. Facebook is catching Google for world wide traffic leader, AOL at #10 is still alive, and Microsoft’s Bing is exploding in growth with a massive gain of 25,337,988%!
Can you find … (2 comments)
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seo: 5 Simple Steps To Online Marketing Success: Compete.com's White Paper For Free - 05/10/10 01:20 PM
Compete.com is one of the leading social media statistic-analysis firms in the world. In an ongoing push for new clients, compete.com provides free “White Paper” studies helpful to businesses with website-blogs searching for competitive advantages. “Five Simple Steps To Online Marketing Success” is a solid basic checklist for your website strategy. Click the link below to access the White Paper:
CompeteWPMarketingSuccess
… (2 comments)
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seo: Real Time Search: Seachange In How We Find Information - 02/09/10 02:12 AM
A Seachange In How We Find Information: Real Time
The coming wave of change in search is real time search. Pat Kitano principle at Domus Consulting Group LLC and many top thought leaders in the social media space have been announcing the coming transformation. In one of the most important articles to date about real time search, 4 Tech Trends You Must Understand To Be An Effective Marketer, Elyssa Pallai outlines 4 key trends to watch out for in the coming change:
Information Sharing Viral Opportunities: Social networking sites like Facebook and Twitter have become “a key link in the … (0 comments)
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seo: LinkExaminer: Free Robust Link Checking Tool - 09/26/09 10:41 AM
For all of you SEO fans there is a new link "examining" tool that provides tons of valuable information to help you maintain the health and success of your site. In a fantastic article "LinkExaminer: SEO Friendly Link Scanning Utility" by Webguild.com's Ann Smarty, we given a step by step instruction lesson on how to use LinkExaminer.
Basic Steps to Using LinkExaminer
There is no way I can improve on Ann's launch instructions; here they are right from the source
Under the menu Scan choose ‘Set URL‘, Enter in your main URL, Under the same menu click ‘Start’. Stats Returned
URL … (2 comments)
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seo: Compete.com Top 25 Websites: Traditional vs. Internet Businesses - 09/24/09 05:10 PM
Compete.com's Top 50 Websites list shows the site with the highest number of unique visits per month. Let's examine the Top 25 sites to see how many are sites for traditional brick and mortar product-serviced based businesses vs. internet product-services based businesses:
Traditional Brick and Mortar
1. Microsoft.com: # 10 is technically Microsoft could be looked at as a software brick and mortar business if we consider their beginnings
2. Wallmart.com: #23 the mass retailer looks downright tech savvy
3. Target.com: #25 who would have thought that two discount retailers catering to low end price point shopping would be the leaders … (4 comments)
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seo: Top 50 Visited Sites: Compete.com's Big List - 09/23/09 12:05 PM
Compete.com is a true analytics report and resource. If you own a blog or website then the following list is something to shoot for as a goal. Most of us will never achieve these kinds of unique visits, total visits, page views, click throughs, or impressions. But it is always a good idea to know who the top dogs are in any niche, observe what they do, and in many cases attempt to emulate their methodology and results.
Compete.com's Top 50 August 2009 Courtesy PRnewswire.com
… (10 comments)
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seo: Compete.com's Top 25 Social Networks: A Clue On Where To Start - 02/10/09 01:17 PM
The following is a list of the top 25 social media “networks” as ranked by traffic (visits per month) in a great retrospective article by Andy Kazeniac of Compete.com “Social Networks: Facebook Takes Over the Top Spot, Twitter Climbs.” This is a retro look at Andy’s original ranking of the Top 25 last year. Note: Twitter came in at #22 on that list–look at them today.
Realtors and brokers should look to leverage the power of Linkedin, Twitter, and facebook in building their online presence. Although facebook seems a bit off center, there is no denying the fact that they get … (7 comments)
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seo: James Helms,Chris Brogan, Darren Rowse, Marilyn and Kyle Lacy: Social Media Tips From Social Media Experts - 10/24/08 01:43 AM
Today I am going to try a new concept, for me that is, in article aka post writing. I call it the mashup content post. The concept for today will be to provide you with 3 tips. The tips will be from three different subject categories--almost like a mini smorgasboard for the brain. Here is the first course:
Tip #1 Anchor Text:
Anchor text is according to Wikipedia "is the visible, clickable text in a hyperlink." According to Marilyn at Seoshootout.com you will "Improve your SEO and build relevant anchor text by using an important keyword as the hyperlink - preferably … (4 comments)
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seo: Outbound Link Strategy: A Second Look at Drudgereport Strategy - 10/05/08 11:37 AM
Reuters.com published my deansguide article (9-19-08) "Drudge Report: Proof Outbound Link Strategy Keeps Readers Coming Back" and the concept behind the article may be worth another look. The premise that most experts support:
1. Do not send your readers away from your site by providing outbound links
2. Sending readers away from your site means they will not come back to your site
3. You will be converting your readers into somebody else's readers by linking outbound
Reality
1. Outbound linking does not mean your readers will always leave on each visit
2. Readers that leave will come back because you … (5 comments)
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seo: Drudgereport.com SEO Firestorm: Send Your Readers Away So They Will Come Back - 09/19/08 12:21 AM
Scott Karp author of the blog Publishing 2.0 wrote a eye opening and somewhat startling report about the uber news site the drudgereport.com. In his article he is able to debunk aka discredit two major assumptions being pushed forward by marketing guru's, website "experts", and bloggers everyday: You should never send readers away from your news site by linking to third party content. Since we as bloggers are trying to deliver huge value, news, and new tips, the following is very important in your strategy.
Assumption #1
"You shouldn’t send people away or else they won’t come back to your site."
… (0 comments)
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seo: Realtors Manage Your Online Reputation Through Profile-Bio Placement - 09/02/08 11:20 PM
Defending your online reputation is a key element in establishing your ability to capture the top 2 pages of a Google search engine query for your business or surname. The goal is for you to capture the top 10 positions on page one of a Google search. You want your own writing, web site, blog site, and positive reviews to show up first when a search is performed.
Strategy of Defense
By precisely crafting and posting your profile onto the major Web directories or social media networking sites, you will begin to leverage the Google SEO “juice” for those sites. In … (20 comments)
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seo: SEO Mistakes Most Blogger's Make Presentation At WordCamp 2008: Hold Onto Your Hats Black or White - 08/19/08 01:39 AM
FoxBusiness.com published this deansguide article August 19, 2008
Warning the following post is constructed as a short taste or introduction to "SEO Mistakes Most Bloggers Make." If you are serious about your SEO, then consult the ppt file included in this post as your true detailed guideline.
WordPress WordCamp 2008 in San Francisco was broken down into two separate programs one for users (User Track) and one for developers (Developer Track). Since the only code I have written was on a old “Get Smart” decoder ring, I was upstairs with the users. The programs were broken up into 20-30-60 minute sessions; … (4 comments)
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seo: Wordpress "WordCamp 2008" San Francisco: Stay Tuned This Week For The News - 08/17/08 04:13 PM
Courtesy of super blogger Andrew Mager
I spent Saturday all day inside in a beautiful facility, the University of California San Francisco, part of the stem cell research center at the 2008 Wordpress.com "WordCamp" for bloggers and web designers. The mountain of information will be slowly rolled out in a few articles this coming week.
If you are considering establishing a stand alone blog, want some inside information, or you would like a tip or two stay tuned for this weeks articles:
Topics, Tips, and Revelations?
1. Spam and How bad is it getting
2. Open Source what's it mean … (12 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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