service: VistaPrint: How NOT to Run Your Company a Cautionary Tale
- 05/07/09 10:51 AM
How not to run your business is often too well documented online and in the real world. The problem occurs when we are victims of poor service, uncaring people, or unmatched promises. After my experience with Vistaprint last week, I can honestly say that I will never ever buy another product or service from that company. I don't understand anything other than the fact that when I asked if they wanted to keep me as a customer, they provided me a resounding no--as in NO REFUND. The following is an article I wrote on my blog deansguide which outlines my experience … (8 comments)
service: Pay What You Want House: Can You Spare a Promotion?
- 02/11/09 11:55 AM
Imagine a real estate business model where the customer names their price. Call it a"Pay-what-you-want-house" and you might have an interesting idea. That is the idea behind the new Ibis Singapore on Bencoolen. Check out this promotion merely to see the cool website. Although the promotion's time is only open for 16 more hours it reminded me of two things: First is it such a bad idea to create promotions in a such dreary economic times? Even if you can't give away the store, isn't there an item or service you can give away? Now more than ever, bartering one of … (2 comments)
service: Trulia vs Realtor.com: "Take the Challenge"
- 02/04/09 05:46 AM
Do you remember the Pepsi challenge? Do you remember how they were making those commercials as a method to overturn popular opinion that Coke was the better soft drink? And do you remember when they made the Pepsi Challenge reference in Pulp Fiction? It seems that advertisement had staying power. The question of whether the product, Pepsi, was better than Coke did not seem to change. At the time, Coke continued to rule the soft drink world. Today I received, in my Google Reader, this Trulia message: "Trulia vs Realtor.com: Take the Challenge." So you be the judge and take the … (0 comments)
service: Measurement The Differentiating Factor For Your Marketing
- 08/04/08 09:05 AM
FoxBusiness.com published this deansguide article August 5, 2008 Lawyers measure their success, in many cases, through their percentage of wins in the courtroom. Professional baseball players measure their success through their batting average or wins. Chefs measure their success through restaurant reviews and Michelin stars. Here Is The "Salesperson's Problem Unfortunately sales people often measure their success by pointing to their sales volume, innocuously siting vague buzzwords like "value add" and attempting to push the idea they are experts without providing any objective outside source for validation Examples of "Old School Hard Sell" Measurement When Realtors utilized their promo, marketing, or … (6 comments)
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
How not to run your business is often too well documented online and in the real world. The problem occurs when we are victims of poor service, uncaring people, or unmatched promises. After my experience with Vistaprint last week, I can honestly say that I will never ever buy another product or service from that company. I don't understand anything other than the fact that when I asked if they wanted to keep me as a customer, they provided me a resounding no--as in NO REFUND.
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