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social media: QR Code Campaign Failures: 7+ Questions to Answer Before Launching - 11/13/11 01:04 PM
Do you plan to utilize QR codes in your marketing program? If you do the following are some solid steps to consider when implementing your QR code campaign into your marketing mix.
Questions to Consider for Your QR Code Campaign
1. Security: more articles are being written about malware that has been designed to completely disable your smartphone. Before creating your QR code campaign, research QR code security so that you can assure your consumers that they will remain malware free
2. Plan Your Goal(s): what do you want your QR codes to do for your business? Do you want them … (6 comments)
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social media: Millennial Online Habits: Understanding the Next Generation of Home Buyers - 11/06/11 01:21 PM
A recent, excellent and instructive Pew Research survey showcasessome interesting results for marketers to consider. Although Millennials have been leading all online age group demographics in web, social networking usage, older generations are beginning to adopt and use at a rate that is encouraging. The following are points from the Pew survey about Millennial online habits and the shared online habits of each age demographic. Do you see any opportunities?
Millennial Online Habits
According tothe Pew survey (chart at bottom), Millennials are “more likely to access the internet wirelessly with a laptop or mobile phone.” In addition, they still clearly … (3 comments)
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social media: CNET Case Study: Strategies & Testing Tips for Your Social Media Program - 11/06/11 01:16 PM
The following is a guest post written from the archives of Innerarchitect and modified for deansguide. The study centers around social media ROI and case studies of success stories within the tech and media industries. The example below, CNET’s successful campaign which yielded a five times increase in social network growth, is further proof and indication that social media activities can lead to profits. What is most important to remember is that ROI studies must examine specific actions taken by marketers within a strategic framework.
Are you are in-charge of your company’s social media marketing program? If so you have a … (2 comments)
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social media: How Are You Giving Back to Your Community? - 11/06/11 01:01 PM
Giving back to your community can take on many looks, facets, and ideas. Whether you give money, time, charitable goods, or advice your effort is important. In our business at Inner Architect we are currently giving our time and expertise through free work shops to unemployed professionals in our home town. The following is an article written by Susan Hanshaw, CEO of Inner Architect, on our latest experience reaching out to our community.
Learning While Teaching
One of the ways we at Inner Architect give back to our community is by teaching job seekers how to use digital media to support … (2 comments)
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social media: 15 Resources to Read, Learn, Apply Social Media Strategies - 10/22/11 04:44 PM
Our social digital world, ever expanding growth through rapid adoption, continues to evolve as information is shared and created at a mind numbing rate. Whether you are a professional digital marketer, web journalist, or hobbyist, keeping up with the onslaught of news, new networks, applications, devices, strategies, and messages is a 24-7 proposition. The following list is my personal library of blogs, publications, and agencies I rely upon to keep informed and on point. Please let me know if you have a favorite.
Learning List (in no particular order)
Mashable: up to the minute news, self help guides, massive volume Techcrunch: … (3 comments)
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social media: 2 Key Prospecting Strategies for Facebook Pages - 07/22/11 01:32 PM
The following is a guest post by inner architect CEO Susan Hanshaw originally published May 10, 2011
2 Key Prospecting Strategies for Facebook Pages Facebook is so much more than just a community management platform. Not only does the world’s largest social network enable you to stay top of mind with clients and prospects and build loyalty, it now provides brands with a rich environment for prospecting.
Changes released mid-February 2011 opened up the platform to enable pages to engage with other pages. This powerful new feature inspired 2 new Facebook marketing strategies which have produced some exciting results for … (7 comments)
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social media: 20 Answers to 20 Questions About Social Media - 06/18/11 08:35 PM
If you are learning and consuming information about social media you understand how it is an ever changing landscape. For that reason, I wrote “20 Questions to Test Your Social Media IQ” as a way to measure your basic knowledge. The following is the answer key to the first post. Please let me know if you feel you have a better answer to the questions.
20 Answers to 20 Questions About Social Media
Many people have been credited with coining the phrase Web 2.0 yet one man is most recognized for this phrase and concept- name him. A: Tim O’Reilly of … (6 comments)
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social media: Test Your Social Media IQ - 06/18/11 02:07 PM
What is your social media, social networking, Web 2.0 IQ? If you are selling services or products to anyone under the age of 60 then you need to have at least a cursory understanding of social media. The following test is a simple tool meant to help you gauge your overall knowledge. If you have better questions please leave your questions in the comments. The answers will be forth coming in the next post on social media IQ. If you are unable to answer all of these questions it may be a sign that you could brush up on your knowledge.
… (7 comments)
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social media: Internet Ads Finally Surpass Newspapers - 04/14/11 08:23 PM
The day has arrived, one that I predicted 3 years ago, where Internet advertising has finally surpassed newspaper advertising. According to a study done by the Internet Advertising Bureau, the Internet is second to only television as a advertising channel.
Web 2.0, Social Media: Undeniable and Here to Stay
… (6 comments)
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social media: 10 Social Media News Source That Will Make You Smarter - 04/05/11 12:28 PM
A huge part of learning more about the Web 2.0 revolution is staying informed about the trends and developments. The following is a research list of sites I read to stay up to date as much as possible. Are you reading about social media? Here's where I began.
Top Social Media Web 2.0 Research & News
Mashable Techcrunch RWW SocialMediaToday SearchEnginePeople VentureBeat SmartBrief.com FastGush SocialMediaInfluence SocialTimes … (7 comments)
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social media: My 4 Year Blogging Anniversary: 330, 635 Views, Accolades, & Threats - 03/31/11 02:42 AM
March 30, 2011 marks the 4 year Anniversary of my blogging life with the creation of deansguide as the vehicle for publishing my messages and wrestling control away from the mass media stranglehold on information. Blogging has changed my life in many ways from providing a forum to prove my expertise to acting as common ground for my relationship with my girlfriend. It has opened up a world of knowledge and research, helped me network and connect with people throughout the world, and been the foundation for launching my writing and public speaking career. Yet with all of these wonderful developments … (2 comments)
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social media: Email Marketing ROI with Constant Contact - 03/19/11 03:34 PM
Constant Contact has just rolled out a fantastic new feature for their email platform: social stats. This new feature will give email marketers a better understanding to the how, why, when and where people share email campaign information.
Social Stats
According to mashable.com: “The new e-mail marketing tool will offer a complete social snapshot around e-mail campaign performance. Social Stats tracks Facebook “Likes,” tweets, LinkedIn posts and e-mail pageviews originating from social media channels.”
According to Mark Schmulen General Manager for social media for Constant Contact the Social Stats feature makes “Constant Contact the only email marketing provider to … (2 comments)
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social media: Stop Wasting Your Open House Time, Start Selling More Real Estate - 03/19/11 03:13 PM
Courtesy http://www.realtysignxpress.com
Have you ever written a blog post knowing it was good but it did not receive as much exposure as you thought it merited? A post with great ideas, value, and strategy? Something that could be a game changer, lead generator, and habit breaker? This is that post. Tell me what you think and why this could help your business? How many of you are guilty of arriving at your open house, spending 30 minutes setting up flyers and marketing materials, and then sitting back and reading the paper? Making phone calls to friends? Feeling bored with … (10 comments)
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social media: The New Social? Handwritten Thank You Cards - 03/14/11 08:54 PM
How do you thank your customers, affiliates, and peers for their support in the age of social media? If you are like me you tweet your gratitude, post thanks via a wall post or message on Facebook, or contact them on their favorite social network. The result is a nice response in return. But how memorable are these outreaches when they are so common?
Go Postal: How Do You Do That?
Do you want to make a memorable impression on your customers? One that creates the “wow” factor? Sit down and write a thank you note and send it … (8 comments)
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social media: 2010 Internet by the Numbers: Pingdom.com - 03/13/11 05:21 PM
This is a fascinating look at Internet statistics for 2010. Seriously review these numbers and consider how the findings could effect your current marketing program or provide you a new direction.
In what is an eye opening compilation of statistics, leading to some interesting questions, Royal Pingdom’s “Internet 2010 in Numbers” provides a look at the growth in:
Email Websites Web servers Domain names Internet users Social Media Web browsers Videos Images The most interesting insights involve email, internet users, and social media.
Email Growth 2010
107 trillion – The number of emails sent on the Internet in 2010. 294 … (0 comments)
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social media: Measuring Social Media Influence - 03/12/11 03:15 AM
Influence is a hotly debated subject within Social Media circles. Many people believe that your influence, within social networks, is your most valuable commodity. Others believe that influence is often overrated and rarely measured with all relevant factors taken into consideration. Yet long before social media existed, influence was often considered critical in the sales process. Whether you believe in it or not you should consider Dr. Robert Cialdini’s book “Influence: Science and Practice”
Cialdini’s Six Principles of Influence
Reciprocation: If you take care of your customers, your customers will take care of you Scarcity: It’s easier to tell something … (0 comments)
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social media: Graph Your Twitter Stats: Tweetstats.com - 03/12/11 01:59 AM
Tweetstats.com is a fantastic visualization tool that allows user to graph their Twitter statistics providing a valuable visual presentation. The primary goal is to understand and measure your effectiveness on Twitter if you are a marketer. Tweetstats.com allows users to view their own stats or that of another user. Load times for your analysis depends upon your level of activity (or that of your subject) on Twitter.
Tweetstats.com Stats “Stats”
Graphs of your Twitter clients Users you RT and speak to the most How often you tweet Tweets per hour Tweets per month Tweet timeline Reply stats Your tweet density … (4 comments)
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social media: The Future of Geolocation is Future Checkins - 03/12/11 01:44 AM
Please watch this video about Ditto iPhone app video
Combining both the algorithmic recommendations with recommendations flowing in real time from people you actually trust on your social network. That's the holy grail, potentially that could replace the Google search we do today--Jyri Engstrom
In his interview with Robert Scoble, Jyri Engstrom described what he called the "holy grail" as combining both the algorithmic recommendations with recommendations flowing in real time from people you actually trust on your social network. As a marketer, I have been waiting for somebody to provide a geolocation tool that gives us what Foursquare can not: … (2 comments)
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social media: Power Your CRM with Social Media Triggers - 11/13/10 02:54 PM
The following post is a guest post by Inner Architect CEO Susan Hanshaw and speaks to the relevance of email as a direct to consumer channel. If you think you understand email marketing- read this article:
Marketers who maximize results from the email channel have learned the powerful contribution that triggers can make in their overall strategy. Shopping cart abandonment, thank you for your order, product review after order are just a few examples of events that smart marketers are leveraging as opportunities to reach out to the customer with another offer.
Social media now gives marketers an environment … (3 comments)
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social media: Personal Search Engine Introspectr: Track Your Social Media Footprint - 11/05/10 03:18 AM
A personal search engine that keeps track of your social footprint for future reference? It’s here in Introspectr.com. Introspectr’s motto: “Stop searching, start finding. Introspectr makes it easy to find messages, documents, and links from every part of your online life.”
Introspectr Basics
Provide Introspectr access to your Twitter, Facebook, and Gmail accounts Introspectr indexes your Twitter, Facebook, and Gmail messages along with links and attachments Search with any term and the results returned are your past Twitter tweets, Facebook messages, and or emails related to your search term(s) … (3 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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