social media: Twitter Should Make "Follow" Widget a Blogroll - 11/05/09 11:03 PM
What fixes or features would you implement on Twitter if you were one of the principles? If I could fix something simple it would be to give each user control over the “blogroll” aka people you follow list that shows on the right side bar. This “following” widget shows … (2 comments)
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social media: Twitter Strategies Experiment: Combining RT & Recommendations - 10/22/09 05:41 PM
The following experiment was documented on deansguide. The #1 Twitter resource I use is http://Twitter.com/Twitter_Tips . Although the following idea is not new, as pointed out to me by Twitter_Tips, it is important to think outside the box. I believe if you follow the instructions, you will be able to leverage … (0 comments)
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social media: The Newspaper Business Model Is Failing: Blue Angels' Cancellation A Perfect Example - 10/11/09 03:36 PM
In what became a perfect example of why newspapers are failing business models, the Navy’s Blue Angels were forced to cancel their show, in San Francisco, yesterday due to fog conditions. The simple fact that fog was present forcing the Angels to cancel is not the reason American newspapers … (0 comments)
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social media: What Is Cloud Computing: Web 2.0 - 10/02/09 02:37 AM
What is Cloud Computing? You may know the answer or you may actually think you know the answer. The following list of Web 2.0 experts know the answer. They are bringing the answer to you in various ways, with many benefits, and in a creative interview style. The question "What is … (5 comments)
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social media: Social Media Networks: How to Advance Your Social Media Marketing In The New Channel - 10/01/09 04:56 PM
Guest article by Susan Hanshaw Founder & CEO of Inner Architect, Co-Founder BreakingNapaValleyNews.com
I think we all pretty much agree that social media as a marketing channel is in its infancy. Most businesses are like babies taking their first steps—excited, unsure and perhaps with a bit of fear. Having … (2 comments)
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social media: Open House Tip #1: Laptops, Social Media, List Building, Lead Generation - 09/17/09 11:53 AM
Courtesy http://www.realtysignxpress.com
How many of you are guilty of arriving at your open house, spending 30 minutes setting up flyers and marketing materials, and then sitting back and reading the paper? Making phone calls to friends? Feeling bored with nothing to do? Be honest and don't lie to yourself. … (5 comments)
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social media: Don't Understand Social Media? Translate Your Offline Conversations to Online Engagement - 09/15/09 11:26 AM
The following article is from our social media marketing blog for our firm Inner Architect. We write about social media marketing and how it can positively effect your bottom line. This article concentrates on the wine industry BUT it is applicable to real estate as the concepts are the … (4 comments)
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social media: Ask For The Order or Lose Your Business: Next Step Calls to Action - 09/14/09 10:35 AM
Courtesy George S. Patton Wiki
Business is a process of strategies that require next steps and calls to action. It is a process of moving forward. In the malady of economic conditions businesses face today, to not ask for the order or to not create a call to action for … (0 comments)
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social media: Houses or Wine: Does Social Media Sell Your Products? - 09/14/09 10:24 AM
Computer Shopper published this deansguide article 9-11-09
Is there empirical proof that social media sells wine, houses or any other products? Let's examine the wine industry. If you take my experience, as an example, it does sell wine. If you are a Chief Marketing Officer, Wine Tasting Room manager, … (0 comments)
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social media: A "Marketing Gurus" Guidebook to Fame: The 10 Worst Marketing Tips - 09/14/09 10:16 AM
In “Top 10 worst marketing Tips” Barbara French states “. . . somebody out there is giving lots of companies dubious marketing advice.” Barbara’s list is a combination of real advice and a tongue n cheek look at the marketing consultants who claim to be social media “gurus.” Let’s take … (2 comments)
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social media: Twitter Contest For Realtors: Who Can Come Up With the Next #FollowFriday? - 08/28/09 06:23 PM
Twitter is one of the best lead generation tools in social media networking. One of the best strategies to engae with key consumers and your audience are hastag discussions. The big one is known as #FollowFriday. This event happens every Friday and it allows people to "recognize" and recommend their favorite … (0 comments)
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social media: 10 Game Changing Social Media Strategies: Why Your Business Needs Evangelists - 08/28/09 06:09 PM
“Evangelism is the practice of attempting to convert people to religion” Evangelism Wiki
One of the greatest assets a company or entrepreneur can have in their attempts to market, sell, gain exposure, and broadcast positive information is an evangelist. Social media evangelists are people who support their favorite brands, products, services, … (57 comments)
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social media: Social Media Strategies: Hobby Sites a Source of Business - 08/28/09 06:05 PM
Courtesy Flickr.com
Computer Shopper published this deansguide article 8-14-2009
Social media strategies often ignore one of the most important aspects of networking to produce leads: hobbies. Your hobby or passion can produce leads and new networking connections if you understand how to leverage Web 2.0 Social Media site. As … (4 comments)
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social media: 3 Steps to Growing Business Evangelists: Knock Your Competition Out! - 08/28/09 06:02 PM
It is one thing to understand the vitally important benefits of consumer evangelists for your business. It is quite another to understand how to give recognition and nourish these business assets. The biggest mistake being made by corporate America is simple: they are not listening or participating in social … (0 comments)
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social media: You Can Not Win in Business Without Evangelists: 10 Game Changing Benefits - 08/28/09 05:58 PM
Consumer “evangelists” are one of the most important components to a businesses’ success. But what do “evangelists” really mean to your business? The following is a list of benefits a evangelist can mean to your business. No matter how well branded your business may be, the lifeblood of your … (0 comments)
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social media: How Well Do You Know Your Social Media Tool? - 08/13/09 10:38 PM
(Courtesy Carpentry Wiki)
Which social media company:
Is funded by venture capital
Has yet to turn a profit
Has yet to showcase a business model to date
Was recently sued for patent infringement
Is the target of ever increasing service interruptions
Is one of the biggest targets for hackers … (2 comments)
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social media: Social Media Marketing Is NOT Interruption Marketing - 07/30/09 12:05 PM
The following article was published by the Chicago Sun-Times newsgroup member the Post Tribune. Itwas inspired by a blind cold call made by a former high school classmate. The intention behind this cold call was to sell me a product or service. The mistake(s) made were numerous with the worst mistake … (0 comments)
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social media: Social Media Mistakes: #1 Offenders Affiliate-MLM Marketers - 07/24/09 03:40 PM
What is your social media, marketing or sales pitch pet peeve? Is there anything worse than over taxation, misrepresentation by politicians, horrible reality shows, celebrities with no talent, or interruption marketing? Yes there is one: Interruption solicitation. What is this Interruption Solicitation and how does it work? The following is … (0 comments)
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social media: Inner Architect Accepts Position as Content Contributors to Plaintiff & The Advocate Magazines - 07/23/09 05:57 PM
Press Release Announcement
I am happy to announce that Inner Architect, Susan Hanshaw and Dean Guadagni, have accepted an invitation to become contributors to legal magazines Plaintiff and The Advocate. Both magazines are print based periodicals. Plaintiff magazine is based in Silicon Valley and services the Northern California region on … (0 comments)
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social media: 3 Reasons to Not Use Auto Responder Direct Messages on Twitter - 07/23/09 05:34 PM
One of the most critical mistakes a person can make when using social media for marketing is to utilize an auto responder to deliver generic direct messages to their new followers on Twitter. Some people attempt to hide the fact that the DM they send is a batch message by … (4 comments)
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