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social media strategies: Vital Sharing of Your Content: How Are You Utilizing Twitter? - 11/06/11 12:59 PM
The numerous, vital, and long lasting benefits of social media networking for companies todayplace pressure on a marketing team to deliver the right message, at the right time, to the right audience, within the right social network. Combine these “must haves” with the right testing procedures for each campaign, and companies begin to realize and uncover the ROI of their social media networking. In my opinion without question, the most powerful social network for viral marketing is Twitter the micro-blogging platform. One of the simplest and most effective strategies for companies to increase more clicks and viral sharing on Twitter is … (2 comments)
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social media strategies: Personal Search Engine Introspectr: Track Your Social Media Footprint - 11/05/10 03:18 AM
A personal search engine that keeps track of your social footprint for future reference? It’s here in Introspectr.com. Introspectr’s motto: “Stop searching, start finding. Introspectr makes it easy to find messages, documents, and links from every part of your online life.”
Introspectr Basics
Provide Introspectr access to your Twitter, Facebook, and Gmail accounts Introspectr indexes your Twitter, Facebook, and Gmail messages along with links and attachments Search with any term and the results returned are your past Twitter tweets, Facebook messages, and or emails related to your search term(s) … (3 comments)
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social media strategies: Days & Times to Post on Your Facebook Page - 11/03/10 02:13 AM
Do you understand how important Facebook is to your business? Do you understand that content is the key determining factor in whether your feed is placed in the most important “Top News” feed? Do you realize that the time and day that you place your content can be the determining factor in placement in the “Top News” feed? Are you spending money on customized Facebook pages without understanding that your customized page will not positively effect how many people see your page? If you don’t understand what drives traffic to your Facebook page then the following statistics could be a basis … (6 comments)
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social media strategies: 11 People & Brands For Your Social Media Education on Twitter - 08/26/10 03:21 PM
Don’t end up like the Fail Whale! Are you are an aspiring social media marketer, looking to learn and leverage social networks, and interested in enriching your knowledge base? If you are utilizing Twitter as the information engine it has evolved into, following the best social media people and companies is a great place to begin your education.
11 Top Twitter Social Media Resources
Mashable: incredibly rich source of social media information Jeremiah Owyang: the former Forrester analyst “fire” starter is one of the most important voices in social media Brian Solis: another stalwart in social media with an anthropologists mind … (3 comments)
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social media strategies: Twitter: Do You Have Soul? - 07/20/10 12:24 AM
Do you have Twitter Sol? If you do then you are utilizing and leveraging Twitter for all it is worth. You are making friends, networking, and making a difference. If you don’t have Twitter Sol you are not being heard, you have not opened lines of communication, you are not leveraging the network, and you are not making a difference- you are just there.
Twitter Status Quo
Most people and companies do not take the time to learn all of the features, functions, and strategies the network has to offer. After a frustrating time trying to blast spam or Noise … (5 comments)
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social media strategies: Guest Contributor for SearchEnginePeople.com - 07/20/10 12:11 AM
We at Innerarchitect.com are proud to announce our acceptance as guest contributors to SearchEnginePeople.com Canada’s “largest and most trusted Internet marketing company.” Search Engine People services 300 clients worldwide including many of Canada’s top brands. President and CEO Jeff Quipp and blog Editor Ruud Hein are the driving forces behind SearchEnginePeople’s blog.
Inner Architect Features on SearchEnginePeople.com
Susan Hanshaw’s “Measure Your Marketing Efforts: Capture and Create Keycodes” June 24, 2010 Dean Guadagni’s “5 Reasons Your Company May Never Adopt Twitter” July 5, 2010 Susan Hanshaw’s “Measure Social Media Lifetime Sales ROI” July 15, 2010 Dean Guadagni’s “Twitter as Direct … (2 comments)
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social media strategies: Use Twitter "Favorites" As Your Testimonial Bank - 04/24/10 02:16 PM
In past posts we have described strategies for utilizing the Twitter “Favorites” feature. From a repository for research links to a placeholder for prospective clients, the Twitter Favorites feature is a very useful tool. We have found one more use that may be one of the best ways to leverage this feature: testimonials.
Favorites: Twitter Testimonials
Use your Favorites section to hold all your personal or company testimonials:
Showcase: the Favorites section can showcase testimonials about you or your company Document: by saving testimonials to your favorites section, you are creating a record RT Resource: after saving your testimonials, you can … (4 comments)
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social media strategies: 100+ Social Media Terms & Definitions For Beginners - 03/14/10 12:20 PM
The following is a simple but effective way to begin to learn about social media, Web 2.0, and the changes that our world of communications is undergoing. The fine folks at GuestPulse.com created a wonderful slideshow that will give you over 100 terms with definitions.
Guest Pulse Social Media Web 2.0 Dictionary
The following link contains the slideshow-- a guidebook to social networking terminology:
Social Media Dictionary 100+ Terms
Leave a Comment
… (13 comments)
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social media strategies: Realtor Excuses Are Deafening: What Your Prospects & Competitors Hear About You - 03/06/10 01:18 PM
Realtors have the opportunity to stop using the old traditional sales and marketing channels of printed want ads, magazines, and other antiquated forms of lead generation and prospecting. Yet the vast majority still do not have a Facebook page (fan), Twitter presence, or a blog. Don’t worry your competition will not do the following to you- yet.
Stop Making Excuses: C-O-P-O-U-T
Collect: collect every story and testimonial of how you helped people buy, sell, and list their properties Outline: outline your experience, licenses, awards, and accomplishments by dollar amounts Position: highlight the niche or specialty that you want to be … (5 comments)
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social media strategies: The Social Media Playground: Which Realtor Are You? - 02/12/10 05:05 PM
Your Homework Assignment
Give yourself a “grade” of Very Good, Satisfactory, Average, or Below Average when comparing your company or personal social media playground “personalities” to the menu below. Do you know who you are
Social Media networks are like a grammar school playground. There is a culture, different players, multiple personalities, all trying to have fun, meet people or stay relevant. Has your company ventured onto this playground without any idea of the rules or people they will meet? Is there a disconnect going on between what your goals are on this “playground” and how you will … (2 comments)
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social media strategies: Location, Location, Location: Use Pictures-Video To Elicit An Emotional Response - 10/24/09 10:49 PM
Real estate is all about location, location, location whether it means the location of a property or the location of your marketing efforts. We toil long and hard to ensure we are utilizing facebook, twitter, linkedin, blogging and other social networks. If you have a social media marketing strategy, you are already ahead of the masses that are sure to continue to adopt all of these networks. Whether you have a social media marketing strategy or not, here is a “location” that inspires me.
This is a shot of a vineyard row, taken in November of 2008, during late harvest in … (3 comments)
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social media strategies: 5 Things We Have Learned About Social Media: Connectivity & Evolution - 07/17/09 12:25 PM
Courtesy Carnac the Magnificent Wiki
Johnny Carson’s Carnac the Magnificent could not have framed it better: “Social Media, Bruce Lee, the UFC. . . What’s a revolution, an institution, and a evolution.” Social Media is the revolutionary byproduct of Web 2.0 and blogging. It is a collaborative paradigm shift in communication and connectivity characterized, by Tim O’Reilly, as an “architecture of participation.” Yet what does it have in common with Mixed Martial Arts of the UFC and martial arts legend Bruce Lee? A: Connectivity and evolution.
Courtesy BruceLeeDivineWind.com
Bruce Lee and The UFC
Bruce Lee description of his fighting … (0 comments)
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social media strategies: Chris Brogan's Twitter Case Study: Can You Apply This To Your Business? - 03/18/09 11:44 AM
A Twitter case study in how you can use social media can begin with a very simple question: how can apply each social network to my business needs? Chris Brogan is one of the "superstars" of social media--right now. The following post is an example of the questions Chris raises in his everyday business, with his clients, and within the blogosphere. I decided to take the same approach and I have added my two cents on how a business with synergy to the Hotel industry could utilize Twitter:
Courtesy Albert Einstein Wikiquote King of Observation
Chris Brogan’s latest post … (0 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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