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social networking: Partnerships: How Are You Creating New Business Partnerships? - 11/26/11 02:13 PM
ting, salesforce, scrm
When looking at your business, do you have a plan for progress? If you set goals are they achievable? If your plan is progressing and you are attaining your goals what was it that helped you get to where you wanted to go?
Over the past few years Inner Architect has continued to build processes and systemsfor analyzing an organizations’ marketing efforts within the social network channels. During this evolution, we utilized a generic CRM tool that provided value but on a limited basic platform. We realized the next step for our business was to adopt the Salesforce.com … (0 comments)
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social networking: Millennial Online Habits: Understanding the Next Generation of Home Buyers - 11/06/11 01:21 PM
A recent, excellent and instructive Pew Research survey showcasessome interesting results for marketers to consider. Although Millennials have been leading all online age group demographics in web, social networking usage, older generations are beginning to adopt and use at a rate that is encouraging. The following are points from the Pew survey about Millennial online habits and the shared online habits of each age demographic. Do you see any opportunities?
Millennial Online Habits
According tothe Pew survey (chart at bottom), Millennials are “more likely to access the internet wirelessly with a laptop or mobile phone.” In addition, they still clearly … (3 comments)
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social networking: 2 Key Prospecting Strategies for Facebook Pages - 07/22/11 01:32 PM
The following is a guest post by inner architect CEO Susan Hanshaw originally published May 10, 2011
2 Key Prospecting Strategies for Facebook Pages Facebook is so much more than just a community management platform. Not only does the world’s largest social network enable you to stay top of mind with clients and prospects and build loyalty, it now provides brands with a rich environment for prospecting.
Changes released mid-February 2011 opened up the platform to enable pages to engage with other pages. This powerful new feature inspired 2 new Facebook marketing strategies which have produced some exciting results for … (7 comments)
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social networking: 20 Answers to 20 Questions About Social Media - 06/18/11 08:35 PM
If you are learning and consuming information about social media you understand how it is an ever changing landscape. For that reason, I wrote “20 Questions to Test Your Social Media IQ” as a way to measure your basic knowledge. The following is the answer key to the first post. Please let me know if you feel you have a better answer to the questions.
20 Answers to 20 Questions About Social Media
Many people have been credited with coining the phrase Web 2.0 yet one man is most recognized for this phrase and concept- name him. A: Tim O’Reilly of … (6 comments)
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social networking: Test Your Social Media IQ - 06/18/11 02:07 PM
What is your social media, social networking, Web 2.0 IQ? If you are selling services or products to anyone under the age of 60 then you need to have at least a cursory understanding of social media. The following test is a simple tool meant to help you gauge your overall knowledge. If you have better questions please leave your questions in the comments. The answers will be forth coming in the next post on social media IQ. If you are unable to answer all of these questions it may be a sign that you could brush up on your knowledge.
… (7 comments)
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social networking: Internet Ads Finally Surpass Newspapers - 04/14/11 08:23 PM
The day has arrived, one that I predicted 3 years ago, where Internet advertising has finally surpassed newspaper advertising. According to a study done by the Internet Advertising Bureau, the Internet is second to only television as a advertising channel.
Web 2.0, Social Media: Undeniable and Here to Stay
… (6 comments)
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social networking: Stop Wasting Your Open House Time, Start Selling More Real Estate - 03/19/11 03:13 PM
Courtesy http://www.realtysignxpress.com
Have you ever written a blog post knowing it was good but it did not receive as much exposure as you thought it merited? A post with great ideas, value, and strategy? Something that could be a game changer, lead generator, and habit breaker? This is that post. Tell me what you think and why this could help your business? How many of you are guilty of arriving at your open house, spending 30 minutes setting up flyers and marketing materials, and then sitting back and reading the paper? Making phone calls to friends? Feeling bored with … (10 comments)
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social networking: Help Your Friends Find a Job Using Twitter - 03/15/11 04:51 PM
“300-500 jobs are posted on Twitter per minute. . . Although there is quite a bit of “job pollution”. . . nonetheless the jobs are there.” Carmen Hudson CEO Tweetajob.com
Twitter third-party applications come in all shapes and sizes for all sorts of different needs. Finally an application has been built which filters through the “job pollution” and sends relevent tweets to prospective job seekers. Tweetajob.com describes themselves as:
“Tweetajob is a web based platform that interacts with Twitter, allowing recruiters to efficiently tweet jobs. Because our site allows jobseekers to specify location and career interest, you only receive those job … (4 comments)
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social networking: Don't Use Twitter Like Eddie Haskell - 01/24/10 01:12 PM
Another annoying and often undetected Twitter scam is making it’s way into your follow “inbox.” I am calling this new Twitter tactic the “Eddie Haskell” tactic designed to persuade you to follow a person. Here is how it works:
Eddie Haskell Tactic
New Follower: a new Twitter follow shows up in your list of “Followers” Open Tweet: your new Twitter follower tweets you the following message: “@___ Thanks!” DM Message: the final step is to send a direct message repeating the open tweet “@____ Thanks!” What’s The Strategy?
Message: “Thanks!” is the follower’s first attempt to raise your curiosity … (4 comments)
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social networking: 5 Questions You Must Answer Before Launching Your Social Media Plan - 01/15/10 11:18 AM
Before you begin building your social media marketing platform, you must answer 5 key questions or run the risk of failure before launch. If you have an under performing social media marketing plan and need help, the next step is to consider a review of the 5 key components to measure your plan’s effectiveness and value.
Inner Architect , Susan Hanshaw and Dean Guadagni, help companies with under performing social media marketing programs reposition themselves for greater results. Inner Architect helps companies that wish to launch a social media marketing plan, but don’t know where to start, build the right … (2 comments)
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social networking: 5 Twitter List Steps To Viral Effectiveness - 12/29/09 03:43 PM
It is important to have a set of Twitter strategies in order to get the most out of your time and effort on this vital social network. One of the best and fastest twitter strategies involves viral effectiveness. Simply put, the following strategy will support your effort to move more people to your blog, website, social network or a particular page.
Twitter List Etiquette
Twitter lists allow users to compile lists of their favorite, people, companies, or things to follow on Twitter. The following is a best practices tip on how to make your content more viral:
Recognize: thank everyone who … (83 comments)
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social networking: 4 Reasons to Adopt Social Media Marketing: Do Not Lose to Your Competition - 09/15/09 11:08 AM
Social media marketing has become a bridge to consumers with companies all over the world. Target uses Facebook to “crowdsource” ideas for where they should donate their charitable contributions. Dell crowdsources their audience on Ideastorm.com to generate ideas for their products and services while providing a voice to their consumers. Starbucks, this summer, provided a free pastry day giveaway on Twitter which generated 6 figure returns, a mountain of publicity, and thousands of new followers on Twitter.
If some of the biggest corporations on the planet are benefiting and thriving through their utilization of social media marketing, why is it … (2 comments)
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social networking: A "Marketing Gurus" Guidebook to Fame: The 10 Worst Marketing Tips - 09/14/09 10:16 AM
In “Top 10 worst marketing Tips” Barbara French states “. . . somebody out there is giving lots of companies dubious marketing advice.” Barbara’s list is a combination of real advice and a tongue n cheek look at the marketing consultants who claim to be social media “gurus.” Let’s take a look at Barbara’s list and our thoughts.
“Top 10 Worst Marketing Tips”
1. BF: Let’s add 2.0 to that noun
dg: Web 2.0 is full of semantics that apply and then there are “marketing gurus” who come up with yet to be coined phrases hoping their semantic entry will … (2 comments)
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social networking: Top 20 Social Networking Sites of 2008: My 3 Choices from Nielsen's List - 02/04/09 02:16 PM
Courtesy of Mashable.com
What were the top Social Networking sites of 2008 and why should you care? If you understand the importance of networking online, the fact that the print media industry aka maganzines and newspapers is going away slowly, and the fact that you must stay relevant in a space that is changing quickly, then the following information should be of intersest. Mashable's Adam Ostrow's article "The Top 20 Social Networks of 2008" takes on even greater importance. The information was gleaned from Nielsen.com.
Top 20: My 3 Choices for Real Estate (from this list)
1. Myspace
2. Facebook
… (4 comments)
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social networking: Walkscore.com Scores National Exposure With "Walkable" Ratings: San Francisco Awarded Most "Walkable" City In America - 07/17/08 12:39 PM
Walkscore.com is a cool and fun resource widget which analyzes "walkability" ratings for the 40 largest cities in America. Today Walkscore.com announced that San Francisco is the most walkable city in America. I can attest to their rankings as I have lived in SF for 14 years, NYC for 1, Washington D.C., for 7, and LA for 5 fate-filled months.
The following is my original deansguide article on Walkscore (Aug 2007) my analysis of the good and not so good, and how to understand and utilize this cool tool:
In another of a plethora of fun widget sites, www.walkscore.com rates … (8 comments)
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social networking: "The Hard Sell Is Dead": Explaining The New Sales "Paradigm" In Real Estate - 07/14/08 02:05 PM
The era of real estate hard sell tactics, cold calls, badgering email spam campaigns, and endless (Non-targeted) advertising is coming to a painfully slow end as many Realtors are beginning to painfully understand. The new paradigm shift and strategies, not tactics, are best described in Pat Kitano’s “The Hard Sell is Dead-Slideshow.”
The “Old Way”
1. Call to Action- Realtor attempts to force prospect to make decisions that require a definite action
2. Endless Ads- Always having an advertisement, usually the exact same ad, in as many places as possible
3. Spam- Everyone is a potential client actions of email spam, … (8 comments)
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social networking: Your "Unfair Advantage" Differentiating Your Business: Advantage #1 Writing Platform For Realtors - 07/14/08 11:52 AM
Guy Kawasaki asks the eternal question of business owners, entrepreneurs, and corporations when he says "What is your unfair advantage?" Simply put what makes you or your business so special that your competition can not or will not compete with you.
In the real estate niche, the majority of Realtors point to the same "differentiating factors" when attempting to create a perception of a unfair advantage. Some Realtors claim their experience and customer service are "unfair advantages" over their competition. Yet the fact remains that there are thousands of Realtors with great experience and superior customer service.
"Unfair Advantage #1: Writing"
… (4 comments)
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social networking: #1 Tip to Blog Traffic For New Bloggers: You Have To Become A Social Networker - 06/14/08 11:51 AM
If one thing has helped to elevate my traffic, provide incoming links to my pages, and make my blog http://deansguide.wordpress.com more valuable to my marketing efforts, it is social networking. The best thing a new blogger can do is become a commenting social networker in their industry blogosphere niche.
How Do I Start?
Identify then target the top bloggers in your niche and region of the country. You can Google search the top keyword phrases
Then What?
Go in and leave comments on their latest articles aka posts. Always remember to leave your blog or website url so that others can … (9 comments)
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social networking: Independent Brokers Network Meeting: SEM vs SEO-Do You Have Money Or Time? - 06/05/08 12:36 PM
The IBNMarin, Independent Brokers Network meeting held Tuesday June 3 in San Rafael, CA, hosted guest speaker Steven Schneiderman the Online Sales Manager for the San Francisco Chronicle’s website SFgate.com. MC. for IBN, the indispensable Frank Sunshine, Sunshine Realty and Marketing, did another stellar job of bringing a speaker and topic of importance to attendees.
Steven’s speech was compelling as he explained Search Engine Marketing and search from a beginner’s perspective, explained and identified the value of a SEM campaign, and he provided a solid base for people to understand how Google, Yahoo, MSN, and Ask.com are the driving forces behind … (0 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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