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social networks: CNET Case Study: Strategies & Testing Tips for Your Social Media Program - 11/06/11 01:16 PM
The following is a guest post written from the archives of Innerarchitect and modified for deansguide. The study centers around social media ROI and case studies of success stories within the tech and media industries. The example below, CNET’s successful campaign which yielded a five times increase in social network growth, is further proof and indication that social media activities can lead to profits. What is most important to remember is that ROI studies must examine specific actions taken by marketers within a strategic framework.
Are you are in-charge of your company’s social media marketing program? If so you have a … (2 comments)
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social networks: How Are You Giving Back to Your Community? - 11/06/11 01:01 PM
Giving back to your community can take on many looks, facets, and ideas. Whether you give money, time, charitable goods, or advice your effort is important. In our business at Inner Architect we are currently giving our time and expertise through free work shops to unemployed professionals in our home town. The following is an article written by Susan Hanshaw, CEO of Inner Architect, on our latest experience reaching out to our community.
Learning While Teaching
One of the ways we at Inner Architect give back to our community is by teaching job seekers how to use digital media to support … (2 comments)
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social networks: The Social Media Revolution Continues: Qualman's Socialnomics 2011 - 07/22/11 01:31 PM
Please watch Erik Qualman's video: "Social Media Revolution 2011"
Quotes
"Over 50% of the world's population are under 30 years of age"
"If Facebook were a country it would be the 3rd largest country in the world"
"Kindegartens are learning on iPads. . . not chalkboards"
We at Inner Architect believe that one of the most influential and entertaining social media “scientists” is Erik Qualman. His site Socialnomics.net is a wellspring of social media information, analysis, and future predictions. It is a resource based on the economics of social media, the revolution that is social media, and the revolution of communications. … (0 comments)
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social networks: 20 Answers to 20 Questions About Social Media - 06/18/11 08:35 PM
If you are learning and consuming information about social media you understand how it is an ever changing landscape. For that reason, I wrote “20 Questions to Test Your Social Media IQ” as a way to measure your basic knowledge. The following is the answer key to the first post. Please let me know if you feel you have a better answer to the questions.
20 Answers to 20 Questions About Social Media
Many people have been credited with coining the phrase Web 2.0 yet one man is most recognized for this phrase and concept- name him. A: Tim O’Reilly of … (6 comments)
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social networks: Measuring Social Media Influence - 03/12/11 03:15 AM
Influence is a hotly debated subject within Social Media circles. Many people believe that your influence, within social networks, is your most valuable commodity. Others believe that influence is often overrated and rarely measured with all relevant factors taken into consideration. Yet long before social media existed, influence was often considered critical in the sales process. Whether you believe in it or not you should consider Dr. Robert Cialdini’s book “Influence: Science and Practice”
Cialdini’s Six Principles of Influence
Reciprocation: If you take care of your customers, your customers will take care of you Scarcity: It’s easier to tell something … (0 comments)
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social networks: ParkWhiz: Park Anywhere at Your Favorite Venues - 03/12/11 02:22 AM
Are you looking for a thank you gift for a special customer, referral partner, or affiliate partner? Sometimes convenience is the most important gift a person can provide. With convenience and "special" in mind consider Park Wiz.
Have you ever dreamed of driving into your favorite sold out concert, sporting event, or major bash knowing you would have a front row primo parking space just waiting for you? If you have the willingness to pay a premium, I have the service you have been waiting for all your life: ParkWhiz.com .
The following is a description provided by ParkWhiz on … (0 comments)
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social networks: 10 Social Media Resources on Twitter NOT For Everyone: Just The Motivated - 01/31/10 01:38 PM
Scenario #!: You say you want to learn more about social media and Twitter but you don't know where to start. You don't make time to research. You begin to get frustrated. The following list is NOT for you.
Scenario #2: You are beginning to research social media. You understand the very basics. You have a Twitter account, understand what a blog is, and you have a need to know more. You also understand that to learn you must challenge yourself. This list IS definitely for YOU:
10 Social Media Resources
pkitano : Pat Kitano Domus Consulting Group LLC, leader … (5 comments)
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social networks: Twitter Should Make "Follow" Widget a Blogroll - 11/05/09 11:03 PM
What fixes or features would you implement on Twitter if you were one of the principles? If I could fix something simple it would be to give each user control over the “blogroll” aka people you follow list that shows on the right side bar. This “following” widget shows the last 36 people or companies you have followed. What if you could choose the 36 people or companies who are displayed in this widget? This widget then becomes a true blogroll and it’s functionality becomes very important. This is what I could accomplish with this new feature:
8 Reasons to … (2 comments)
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social networks: Twitter Strategies: 3 Ways Viral Happens & The Results - 10/09/09 11:26 AM
Courtesy Twitter Wiki
What does viral word of mouth exposure for a blog post look like? It happens when you use bit.ly, url shortener, to spread the word about your article on all of your social networks like facebook, Twitter, LinkedIn. Viral happens when:
You write solid, helpful content that provides value to your readers An influential Twitterer like Twitter_Tips ReTweets your article You leave your content on all of your social networks The Results
The following article "Twitter Strategies: #FollowFriday To Recognize & Attract New Followers" written September 25, 2009 was RT today (Oct 9) by Twitter_Tips and broadcast … (2 comments)
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social networks: Social Media vs. Traditional Media: Are You Ready To Believe Yet? - 10/06/09 03:31 PM
If you ever want to understand why the paradigm shift of Web 2.0 Social Media is taking over the advertising, communications, and marketing world, the following post is for you. Written by Innerarchitect.com CEO Susan Hanshaw, the video tells the story of where we are going. As social media marketing strategist, we are often bombarded with naysayers who do not believe in the paradigm shift. These same folks are still utilizing outdated website platforms, email as their main marketing tool, and print advertising for "reach."
Reality shows us that many mass media stalwarts are going away, with over 800 magazines eliminated … (4 comments)
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social networks: The Four Most Important Web 2.0 Tools for Lawyers: Plaintiff Magazine - 09/15/09 05:20 PM
If you have a friend in the legal profession or you work with attorneys in closing real estate deals, please consider passing this article along to them. Susan and I have been contributors to Plaintiff magazine and The Advocate. Plaintiff is a Silicon Valley based magazine for Plaintiff's attorneys. The Advocate is based in Los Angeles and services the "trial" attorney community. The following pdf file is of our article which appeared in both magazines. It is a beginners look at the 4 most important social media tools, a historical perspective, and one tip for each tool.
Help a friend and … (2 comments)
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social networks: Top 20 Twitter Locations By City - 07/13/09 10:59 AM
Courtesy Wikipedia London
ComputerShopper.com published this deansguide article in “Technology News” 6-21-09
Marketing firm Hubspot focuses on “inbound marketing software that helps your company get found online, generate more inbound leads, and convert a high percentage of them into paying customers.” Hubspot’s recently released report “State of the Twittersphere” has some interesting and thought provoking findings. Case studies and reports enable entrepreneurs, small businesses, and large corporations create Twitter strategies for their businesses. The best location to find research to build your twitter strategies: on Twitter.
Top 20 Locations Today and Past
London–London Los Angeles–USA Chicago–San Francisco New York–New … (0 comments)
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social networks: Manage Your Reputation or Someone Else Will - 07/13/09 10:49 AM
Online reputation management is a growing concern for the smallest business to the largest corporations. Blogging is one of the best tools to deliver messages and challenge erroneous information about a company brand. Social media networks allow companies to create profiles and pages which also act as a delivery system. The ultimate sum total of the effort to blog and create social media profiles and pages is to populate the page 1 Google search for the company name. The following is a perfect example of why companies of all sizes should be concerned and aware of how to defend their … (0 comments)
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social networks: 71 Million Created Content On Social Networks in 2008: Are You Participating Outside of Active Rain Too? - 02/26/09 04:11 PM
“. . . even if you’re new to the party, you’re still well ahead of the curve.” –Mashable’s Adam Ostrow on the adoption of social media and blogging
According to eMarketer.com, cited in a great Mashable article “82 Million User-Generated Content Creators and Counting” by Adam Ostrow :
“More than 82 million people in the US created content online during 2008. . .71 million people created content on social networks last year, while 21 million posted blogs. . .”
The message is clear if not definitive: the paradigm shift is here to stay. The eMarketer.com graph below shows the trend … (0 comments)
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social networks: 5 Social Media Sites You Should Be Reading - 02/04/09 01:21 PM
The following is a very short list of what I believe to be the most influential social media centric sites in the blogosphere. Thanks go to Heidi Sullivan of Cisionblog for her great article “Top 100 Social Media & Internet Marketing Bloggers.” The value these sites bring include: content resource, tips, strategies, new trends, industry analysis, breaking news, and connectivity within the niche. If I were made to choose just five social media sites to read, then this would be my starting five:
1. ReadWriteWeb.com: Massive traffic, with a reported Feedburner RSS subscribers number 272,000 and respect account for the cashe … (0 comments)
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social networks: Let's Learn Together--Questions #2: What Is "Social Media"? dosh dosh? - 07/09/08 02:17 AM
In what has to be one of the most underutilized and misunderstood components to Web 2.0, Social Media is a subject that many believe they understand--often in broad less than detailed strokes.
Q: What is "Social Media" and how can you effectively utilizes this component in your marketing efforts?
Q: What or who is dosh dosh
… (0 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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