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strategies: Open House Tip #1: Laptops, Social Media, List Building, Lead Generation - 09/17/09 11:53 AM
Courtesy http://www.realtysignxpress.com
How many of you are guilty of arriving at your open house, spending 30 minutes setting up flyers and marketing materials, and then sitting back and reading the paper? Making phone calls to friends? Feeling bored with nothing to do? Be honest and don't lie to yourself. If that is the scenario for any of you, I have an alternative activity that will help your business.
Step 1: The Laptop
Display an open laptop, online, with pages open to your Facebook Business page Display a second tab with your Twitter account Call to action by asking Open … (7 comments)
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strategies: Inner Architect Accepts Position as Content Contributors to Plaintiff & The Advocate Magazines - 07/23/09 05:57 PM
Press Release Announcement
I am happy to announce that Inner Architect, Susan Hanshaw and Dean Guadagni, have accepted an invitation to become contributors to legal magazines Plaintiff and The Advocate. Both magazines are print based periodicals. Plaintiff magazine is based in Silicon Valley and services the Northern California region on all things legal regarding plaintiff attorneys. The Advocate is a Los Angeles based publication with circulation throughout the Southern California area.
Social Media
We will be writing about the effects and opportunities that social media represents to the legal community. Within this platform, we will present as much indepth information highlighting … (0 comments)
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strategies: Google Strikes Blow Against Microsoft: Launch of Chrome OS in 2010 - 07/11/09 04:25 PM
Microsoft Operating Systems long the standard and “bully on the block” is getting a new competitor with clout: Google. That is right! Google announced it is going to enter the OS market in 2010. Mashable’s Ben Parr broke the news with his timely article: “BREAKING: Google to Launch Operating System.” Let’s take a look at what Google has to say about Chrome OS.
Chrome OS Description
Open Source: free is always good Lightweight: uncomplicated is preferable Targeting Netbooks users 3 Key Aspects of Chrome OS
Speed: faster makes for efficiency Simplicity: too often we are bogged down by features that are … (4 comments)
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strategies: Twitter Sales & Lead Generation Strategies: Watch Your Competition - 05/07/09 05:59 PM
Twitter is an amazing tool and one that real estate professionals can use to their advantage. The following is a deansguide article about sales and lead generation using Twitter.The biggest challenge to any Twitter strategy is your ability to provide value and not spam your network with hard sell messages. The second biggest challenge? Understanding the many uses for Twitter. Hopefully this article will provide you a new method to increasing your sales.
FoxBusiness.com published this deansguide article 4-28-09
Every great sales professional, business development director, and account executive should be paying attention to the huge opportunities that Twitter represents to … (7 comments)
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strategies: Realtors and Brokers: Read and Learn Gitomer Concepts - 02/26/09 03:05 PM
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Jeffrey Gitomer is a best selling author, world class keynote speaker, and one of the most important resources available for job seekers and entrepreneurs today. Gitomer specializes in many important facets of business including business development, sales strategies, and networking. Yet it is one very simple concept, that remains one of the greatest takeaways I have learned in my business career. Jeffrey’s mantra “Give value before you receive value.” When you network with people he instructs people to give value, give it continously, and give value without asking for anything in return. Here are too very valuable resources that … (0 comments)
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strategies: Ten Posts To Teach You Twitter's Value, Tips, and Strategies - 11/29/08 03:05 PM
For those who read me here on active rain and over at my blogs deansguide and innerarchitect something must be apparent: I am a huge proponent of Twitter.com. In my opinion it is the most important new tool for Realtors, small business owners, entrepreneurs, and jobseekers available in the social media system-outside your own blog. Because of the importance of this tool, strategies and tips are important resources to consider as you learn about twitter.
Twitip's Darren Rowse
Darren Rowse is a twitter expert and blogging professional. As one of the best authorities on twitter, I have followed Darren's writing in … (12 comments)
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strategies: Twitter Strategies and Mistakes: Communicate to Relate - 11/16/08 11:15 AM
If you are not sure how to utilize twitter in your marketing campaign for you and your business then consider Paul Gram's excellent "Twitter Strategy" chart. Paul makes communication the focus of his strategy. Networking and learning from others are also important factors in making twitter work for you. Paul's site has the larger version of the chart for easier viewing here:
If you are interested in learning about the 4 biggest mistakes Realtors make on twitter please check out my latest deansguide article "Realtor's Twitter Strategy: 4 Mistakes to Avoid by Communicating" as a twitter beginner's guide.
… (0 comments)
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strategies: Realtors and Jobseekers: Similar Situations With The Same Opportunities - 11/10/08 03:49 PM
Realtors are in much the same situation as jobseekers. For jobseekers, the move away from resumes as the delivery system for their value message is only the beginning of a bigger trend in the process of finding a job. The same analogy can be made as Realtors begin the move away from print advertising to online blogging and social media networking.
Jobseeker's Reality
Today’s jobseeker must be aware that hiring managers and companies are being forced, in many cases, kicking and screaming into the Web 2.0 world of blogs and social media networking. As more and more companies adopt these Web … (2 comments)
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strategies: 5 Steps To Identify Your "Value Give Away" For Networking Success - 08/27/08 11:43 AM
In a follow up to my August 25 post on finding your value give-away, the following article is a more indepth look at the 5 Steps to identifying your value.
Hard sales tactics adopted and utilized by most people in their strategies to network online and in the real world fall decidedly flat in an effort to create business relationships that lead to referral business. The 30 second elevator pitch, the blatant sales pitch, the product and services feature-benefit dump, a lack of listening skills, and the "work the room" mentality are giving way to a new much more effective strategy: … (2 comments)
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strategies: SEO Starter's Kit: Identify Your Keywords, Keyphrases Then Build Your Blog - 07/05/08 12:50 PM
I am not a SEO expert nor do I claim to be one-but I do have SEO expertise. The following article is a beginners primer in understanding how to identify keywords, keyphrases, Shorthead and Longtail phrases, and how to create your list in order to begin building your blog. For those who are way beyond me and this article's subject matter my apologies. For the rest of us, it behooves you to really learn more about this critical piece of blog building strategy-BEFORE you launch your site.
Keyword discovery is all about testing and combining, searching and analyzing, and using your … (11 comments)
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strategies: Traffic Is Meaningless Unless It Comes From Your Target: #1 Strategy For Finding Leads In Your Market - 06/11/08 07:06 PM
Many people on Active Rain and other sites tout the idea of traffic and how to increase your website or blog traffic aka readership, unique visits, or page views. The reality is that hits, or any other terminology you wish to use to describe "eyeballs" is virtually useless in generating leads to eventual sales if those "eyeballs" aka traffic are not coming from your intended keyword-keyphrase campaigns.
What is the use of having hundreds of pages views per day if those views were generated by keywords or phrases that have nothing to do with the region, the county, city, neighborhood, your … (11 comments)
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strategies: Realtor's Internet Bible: "How To Do Anything And Everything On The Internet-Better, Faster, Easier” - 06/03/08 03:56 PM
This past summer’s Inman Blogger’s Connect conference in beautiful San Francisco was a huge success for many reasons. One of the best sources of information came as a gift from Brad Inman at the end of the conference. The gift was Mark Frauenfelder’s , founder of boingboing, book “Rule the Web: How To Do Anything And Everything On The Internet-Better, Faster, Easier.” This book is a veritable treasure chest of information, tips, and strategies to help any Realtor understand and utilize the web successfully. At $14.95, with 392 jammed packed pages of information, it is easily the most valuable document, … (10 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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