strategy: Social Media Workshops at Santa Clara County Association of Realtors: Inner Architect Approved
- 07/30/09 05:36 AM
After a short trial period, Inner Architect is happy to announce our partnership with the Santa Clara County Association of Realtors as workshop facilitators. We will be ongoing facilitators on the subjects of Web 2.0 social media, social media marketing, social networking, blogging, Facebook, Twitter, and Linkedin. Each workshop will run between 2-3 hrs depending upon the subject matter. Workshops are interactive with both powerpoint slides and internet examples. Some exercises will be provided to help attendees begin to implement the concepts being presented. For more information on the classes and our events schedule: Innerarchitect-events
Instructors for the workshops will … (0 comments)
strategy: Twitter Strategies for Realtors: Who is Still Following You?
- 07/22/09 04:21 AM
Are you a beginning Twittering Realtor looking to connect but without a strategy? Have you gone off the deep end by following hundreds of people and companies and now find yourself in the unenviable position of being perceived as a spamming MLM sales person? Is nobody following you back because of your initial aggressive follow “strategy”? If you are in this situation there is hope and it starts with bringing your follow to follower ratio inline. Simply put you want to have a near 50-50 ratio between people you follow and people who follow you. A huge thank you to developer … (0 comments)
strategy: Twitter Strategies for Realtors: You Should Be Following These People
- 07/11/09 09:09 AM
Courtesy TwitDir.com Twitter..com is rapidly changing the way companies and entrepreneurs showcase their businesses. With the right plan and purpose, anyone can broadcast news, generate leads, announce events, communicate internally, or become a go-to source of information for their audience. One of the most important first steps in leveraging Twitter is following the right people or companies. The following list is comprised of real estate professionals who give value everyday by providing perspective, strategies, and tips relevant to Realtors. Top 10 People-Companies to Follow on Twitter 1. Patrick Kitano: Former Wall St. investment banker and Principle of Domus Consulting … (10 comments)
strategy: Twitter Grader "City": Is Your City in the Top 50 Twittering Cities?
- 03/23/09 05:57 PM
Twitter Grader is one of the new tools that helps entrepreneurs and companies measure their social media presence on the social network, micro-blogging sensation, Twitter.com. Although this is just one in dozens of open source measurement tools available to Twitter users, Twitter Grader has one very special feature: CityGrader. Top 10 Twitter “City” Networks The following is a list of the top 10 cities based on the number of Twitter users: 1. London 2. Los Angeles 3. Chicago 4. New York 5. San Francisco 6. Toronto, Canada 7. Seattle 8. Atlanta 9. Boston 10. Austin Takeaways from the List: American cities … (2 comments)
strategy: Case Study of Conversational Search: Why Twitter Could Bring Down Almighty Google
- 03/18/09 04:26 AM
The new buzzword in the world of search, and a concept being posited as the downfall of Google, is “conversational search.” The idea being that searching within Twitter, Linkedin, or other social media network search engines is a more robust and valuable search strategy than utilizing Google search. The thought is that the search results on Twitter could lead the searcher to conversation(s) that provide more targeted information, possibility of immediate communication, and feedback. The following is a retrospective look at our original Twitter case study that highlighted David Murray’s successful job search utilizing Twitter.com as his main tool. Within … (0 comments)
strategy: What is Viral Marketing: Can You Reverse Engineer a Strategy?
- 03/05/09 12:03 PM
Don Vito Corleone Wiki Viral marketing is simply a new phrase for an old adage "word of mouth." The idea behind going "viral" is that you write something or say something that is truly remarkable, extremely helpful, controversial, or noteworthy in a manner that connects with people. Every blog author hopes that one of their articles goes viral. Every ad man or woman hopes that one of their jingles or sayings goes viral, every joke writer or movie manuscript king hopes that they pen the next "I can't believe I ate the whole thing", "Wazzzzzzzzz UP!!!!!!" or "I made him … (2 comments)
strategy: Social Media Decision Tree: With Chris Brogan's Help Can Realtors Find The Right Answers?
- 03/05/09 11:38 AM
Chris Brogan President New Marketing Labs Chris Brogan one of the best social media experts inspired me to write this article aimed at helping Realtors and Brokers understand the social media decision tree. In Chris’s article “Social Media Decision Tree” he makes two very important points: “Coming up with a one-size fits all strategy for dragging companies into social media is just goofy.” “It’s not all about the conversation. It’s not a matter of whether you get it or don’t. Like all things, it’s finding what works, building from a foundation, measuring progress, and adapting to new situations.” Takeaways: There … (2 comments)
strategy: Short Blog Articles Most Effective: F-Shape Theory Readers Skim
- 02/26/09 07:30 AM
Jakob Nielsen “King of usability” Why is blogging and now micro-blogging such popular formats for content creation? We know it is instantaneous in it’s publishing process ready to be read at the push of a button. We know that it provides 24/7 global exposure for your brand and value message. We also know that blogging is accessible and nearly free for everyone who wishes to leverage their knowledge. The answer is brevity or more precisely blog writing is a succinct format described as short writing. All other forms of written word fall under long writing formats. Long Writing Requirements and … (6 comments)
strategy: Do You Want to Help Your Job Seeking Friends? Show Them How to Influence Their Job Search
- 01/20/09 11:14 AM
Beacon News member of the Chicago Sun-Times newsgroup published this deansguide article 1-06-09 Chicago Sun-Times published this deansguide article 1-06-09 The most compelling need for job seekers today, in one of the most highly competitive job markets in history, is to be memorable. If you do not stand out and differentiate yourself from your competition, your search progress will be delayed–indefinitely. What is influence and how does it pertain to your job search? If you are looking for ways to stand apart from the over crowded human capital pool, consider your abilities to influence others. In today’s job market, winning that … (0 comments)
strategy: Entrepreneurs and Job Seekers Guy Kawasaki's Reality Check: How to Drive Your Competition Crazy
- 01/20/09 11:07 AM
“If any of my competitors were drowning, I’d stick a hose in their mouth.” Ray Kroc Harsh words no doubt but if you have ever read about McDonald’s founder Ray Kroc they fit his personality. Unlike Mr. Kroc’s take no prisoners attitude, Guy Kawasaki suggests that the best way drive your competition crazy is by “constantly innovating and serving your customers.” If you are a entrepreneur or a job seeker go buy Guy Kawsaki’s latest book “Reality Check.” Begin on Chapter 66 with “The Art of Driving Your Competition Crazy” for the best practical advice on how to stand out, be … (0 comments)
strategy: Win a $1,000,000 California Home for $150
- 01/20/09 10:56 AM
The auction and contest trend for selling a home in a tough real estate market continues with the latest edition. The Bahms of Tracy, Ca have created a contest with a twist. For the price of a $150 entry fee and the answer to their own word question, you can be the lucky owner of their ranch style home. The Deal The Bahms make make money on their contest by selling 11,000 entry fees at $150. That is the minimum number of tickets necessary to make the contest official. With that number the Bahms would be looking at a cool $1.6 … (1 comments)
strategy: 4 Mistakes Realtors Make on Twitter: 4 Solutions to the Mistakes
- 11/17/08 06:54 AM
Free Twitter Strategy Chart courtesy of Paul Gram’s Websitesuccessdoctor.com Twitter.com is quickly becoming one of the most useful, fastest growing social media tools available today. Anyone from entrepreneurs to large corporations can utilize twitter to gain exposure, push out their message of value, research, learn, and network. Yet a large number of twitter advocates are making the most basic mistake in social media which is costing them valuable opportunities and slowing their desired results. #1 Mistake to Avoid: Collecting Numbers Stop collecting and start connecting! Too many people view twitter as a place to collect followers or create impressive … (7 comments)
strategy: Twitter Strategies and Mistakes: Communicate to Relate
- 11/16/08 03:15 AM
If you are not sure how to utilize twitter in your marketing campaign for you and your business then consider Paul Gram's excellent "Twitter Strategy" chart. Paul makes communication the focus of his strategy. Networking and learning from others are also important factors in making twitter work for you. Paul's site has the larger version of the chart for easier viewing here:
If you are interested in learning about the 4 biggest mistakes Realtors make on twitter please check out my latest deansguide article "Realtor's Twitter Strategy: 4 Mistakes to Avoid by Communicating" as a twitter beginner's guide. … (0 comments)
strategy: Measure Your Participation in Web 2.0 Social Media: Forrester's Social Technographics
- 11/09/08 04:09 AM
Do you understand how Social Media sites fit together, your own participation, and the participation of your customers in the Web 2.0 World? If you need a simple matrix to understand these measurments, then consider Forrester's "Groundswell" tool as a way to measure your progress. Thanks go to Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com. for the following slideshare presentation: The Social Technographics Ladder: Measure Your Participation 1. Creators 2. Critics 3. Collectors 4. Joiners 5. Spectators 6. Inactives For full descriptions of each step on the Technographic's Ladder go to … (4 comments)
strategy: Wall St. Journal "Networking? Here's How to Stand Out": Foreshadowing Web 2.0 World
- 11/08/08 06:17 AM
Joann Lublin, Wall St. Journal career strategist, wrote a fantastic article that provides further proof that networking online via Linkedin is a massive opportunity if you author your own blog. In "Networking? Here's How to Stand Out" Lublin sites great examples of the coming trend and changes that Web 2.0 Social Media networking and blogging will bring to jobseekers, entrepreneurs, and small businesses. Networking: The Bar Has Been Raised 1. Scott Allen, online networking consultant, states "The bar has been raised on what it takes to make networking work." Warning: Allen has a warning for all networkers "Virtual interaction allows us … (0 comments)
strategy: Networking Legend Hamid Saadat: Support An Ongoing Networking Campaign Throughout Your Career
- 10/30/08 10:40 AM
The following article is a perfect case study for one of the guiding priciples I teach, adhere to in my own business, and identify as utilizing an "ongoing" networking campaign throughout your business career. It is a story about a man who one day decided to make a difference in his life and that of many other job seekers, small business people, entrepreneurs, and companies. It is a highlight of Hamid Saadat the creator and founder of CSIX Connect one of the most important networking meetings in Silicon Valley since 2000. Hamid Saadat was newly out of work and getting restless … (0 comments)
strategy: Tweetrush Analytics For Twitter Usage: Measure Your Twitter "ROI"
- 10/27/08 04:33 PM
Twitter is quickly becoming an invaluable tool for research, broadcasting messages, meeting new connections, and opportunities. One of the best tools to understand your "ROI" is Tweetrush a analytics and stat counter for your twitter usage. Twitter ROI? My twitter ROI is measured on the amount of great new content, trend analysis, new social media people or sites I discover. It is also measured on the number of new friendships and opportunities that come my way. If you utilize twitter with the strategy and mindset that it is a massive resource opportunity, you will receive ROI ten fold to your time … (0 comments)
strategy: #1 Method to Ending Your Fear of Public Speaking: Create a Workshop
- 10/14/08 05:43 PM
Courtesy Public Speaking Wiki: This young man looks a bit uncomfortable? What is the #1 fear Americans try to avoid everyday? It is not flying, not going to the dentist, not heights, nor is it reaching 30 without a wedding ring. The #1 fear for Americans is public speaking. We hate to stand up and voice our opinions in front of people. This is odd considering the “loud Americans” tag we carry throughout Europe when people think of our countrymen. The following information will provide a strategy for overcoming the fear of public speaking and it will illustrate the benefits … (3 comments)
strategy: Outbound Link Strategy: A Second Look at Drudgereport Strategy
- 10/05/08 04:37 AM
Reuters.com published my deansguide article (9-19-08) "Drudge Report: Proof Outbound Link Strategy Keeps Readers Coming Back" and the concept behind the article may be worth another look. The premise that most experts support: 1. Do not send your readers away from your site by providing outbound links 2. Sending readers away from your site means they will not come back to your site 3. You will be converting your readers into somebody else's readers by linking outbound Reality 1. Outbound linking does not mean your readers will always leave on each visit 2. Readers that leave will come back because you … (5 comments)
I am happy to report that my September 19th article, written for deansguide and Active Rain, about the Drudgereport's strategy of outbound linking for increased traffic was published on Reuters.com. For the full story please check out the story here. Dean Guadagni
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
After a short trial period, Inner Architect is happy to announce our partnership with the Santa Clara County Association of Realtors as workshop facilitators. We will be ongoing facilitators on the subjects of Web 2.0 social media, social media marketing, social networking, blogging, Facebook, Twitter, and Linkedin. Each workshop will run between 2-3 hrs depending upon the subject matter. Workshops are interactive with both powerpoint slides and internet examples. Some exercises will be provided to help attendees begin to implement the concepts being presented. For more information on the classes and our events schedule: Innerarchitect-events
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