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testing: CNET Case Study: Strategies & Testing Tips for Your Social Media Program - 11/06/11 01:16 PM
The following is a guest post written from the archives of Innerarchitect and modified for deansguide. The study centers around social media ROI and case studies of success stories within the tech and media industries. The example below, CNET’s successful campaign which yielded a five times increase in social network growth, is further proof and indication that social media activities can lead to profits. What is most important to remember is that ROI studies must examine specific actions taken by marketers within a strategic framework.
Are you are in-charge of your company’s social media marketing program? If so you have a … (2 comments)

testing: Measure ROI on Facebook & Twitter: Testing Is The Key - 04/05/10 02:15 PM
The following is a guest post from Inner Architect CEO Susan Hanshaw. Susan has a background that includes a successful C-level career in the direct marketing industry, working with clients like Bank of America and Victoria Secret, list building, database management, database appends, segmentation, and how to integrate traditional direct marketing into social media networks. Her strength is strategic consulting with direct to consumer marketing clients:
 
Last week we met with a small retail business whose direct sales dollars depends heavily on direct marketing efforts. We were on the topic of email marketing and I learned that they had never … (2 comments)

 
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Dean Guadagni

San Rafael, CA

More about me…

Inner Architect; Inner Architect Media

Office Phone: (415) 410-7524

Cell Phone: (410) 410-7524

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Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance. We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers. This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).


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