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tips: Do You Know How to Write a Blog Article? 10 Blog Writing Tips - 07/28/09 11:58 AM
The following article appeared on my business self help blog http://deansguide.wordpress.com. It is a short how to guide for beginning bloggers on the importance of how to write a blog article aka post.
Web 2.0 was built upon an architecture of participation according to Tim O’Reilly. The pillars of the social media strategies are blogs which provide a writing platform for people willing to take on the challenge. Blog writing, according to usability expert Jakob Nielsen, is really about attracting the attention of a reader through a number of techniques. Whether you are looking for Google bots to crawl your new … (4 comments)
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tips: Inner Architect Accepts Position as Content Contributors to Plaintiff & The Advocate Magazines - 07/23/09 05:57 PM
Press Release Announcement
I am happy to announce that Inner Architect, Susan Hanshaw and Dean Guadagni, have accepted an invitation to become contributors to legal magazines Plaintiff and The Advocate. Both magazines are print based periodicals. Plaintiff magazine is based in Silicon Valley and services the Northern California region on all things legal regarding plaintiff attorneys. The Advocate is a Los Angeles based publication with circulation throughout the Southern California area.
Social Media
We will be writing about the effects and opportunities that social media represents to the legal community. Within this platform, we will present as much indepth information highlighting … (0 comments)
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tips: 3 Reasons to Not Use Auto Responder Direct Messages on Twitter - 07/23/09 05:34 PM
One of the most critical mistakes a person can make when using social media for marketing is to utilize an auto responder to deliver generic direct messages to their new followers on Twitter. Some people attempt to hide the fact that the DM they send is a batch message by making it generic. Others make no pretense and send a message, meant for thousands of drone followers, that is a blatant sales pitch and attempted call to action.
Due to the inability for the vast majority of Twitter users to utilize auto response tools correctly, consider ditching the idea altogether before … (4 comments)
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tips: Worst Social Media Mistakes #24: Twitter Auto Respond Direct Messages - 07/22/09 11:52 AM
One of the most inexplicably stupid mistakes a person can make when using social media for marketing is to utilize an auto responder to deliver generic direct messages to their new followers on Twitter. Some people attempt to hide the fact that the DM they send is a batch message by making it generic. Others make no pretense and send a message, meant for thousands of drone followers, that is a blatant sales pitch and attempted call to action.
Due to the inability for the vast majority of Twitter users to utilize auto response tools correctly, consider ditching the idea altogether … (0 comments)
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tips: Google Strikes Blow Against Microsoft: Launch of Chrome OS in 2010 - 07/11/09 04:25 PM
Microsoft Operating Systems long the standard and “bully on the block” is getting a new competitor with clout: Google. That is right! Google announced it is going to enter the OS market in 2010. Mashable’s Ben Parr broke the news with his timely article: “BREAKING: Google to Launch Operating System.” Let’s take a look at what Google has to say about Chrome OS.
Chrome OS Description
Open Source: free is always good Lightweight: uncomplicated is preferable Targeting Netbooks users 3 Key Aspects of Chrome OS
Speed: faster makes for efficiency Simplicity: too often we are bogged down by features that are … (4 comments)
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tips: Twitter Strategies for Realtors: You Should Be Following These People - 07/11/09 04:09 PM
Courtesy TwitDir.com
Twitter..com is rapidly changing the way companies and entrepreneurs showcase their businesses. With the right plan and purpose, anyone can broadcast news, generate leads, announce events, communicate internally, or become a go-to source of information for their audience. One of the most important first steps in leveraging Twitter is following the right people or companies. The following list is comprised of real estate professionals who give value everyday by providing perspective, strategies, and tips relevant to Realtors.
Top 10 People-Companies to Follow on Twitter
1. Patrick Kitano: Former Wall St. investment banker and Principle of Domus Consulting … (10 comments)
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tips: Twitter Strategies for Realtors: How NOT to Use Direct Messages - 07/11/09 01:48 PM
The most annoying habit of Twitter users is the strategy of sending a DM aka direct message as a greeting to anyone who follows their tweets. Why would, what appears to be a smart method of introducing yourself to a new connection, a DM end up being detrimental to your ability to connect? The answer is automated response tools.
5 Reasons Not to Use Auto Direct Messaging
Perception: you are immediately perceived as not caring enough to personalize your message to your new connection because no name is attached to a automated tweet Sales Pitch: 70% of the DMs … (3 comments)
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tips: Twitter Uses #1 Million: Scottsdale PD Broadcasting Value - 05/07/09 06:04 PM
Twitter functionality is so diverse that many companies, individuals, and organizations are just beginning to tap the potential. One of the best ways to use Twitter is as a broadcasting announcement mechanism. The tone of your broadcasting is NOT marketing related or sales pitch methodology. Instead make it valuable helpful information.
One of the best examples of this practice is performed by the Scottsdale, AZ police department. Consider how you can utilize Twitter in your own business and how you might be able to mirror some of the practices this example highlights.
Scottsdale PD Twitter Strategies: Not Just Sales and Marketing … (2 comments)
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tips: Twitter Sales & Lead Generation Strategies: Watch Your Competition - 05/07/09 05:59 PM
Twitter is an amazing tool and one that real estate professionals can use to their advantage. The following is a deansguide article about sales and lead generation using Twitter.The biggest challenge to any Twitter strategy is your ability to provide value and not spam your network with hard sell messages. The second biggest challenge? Understanding the many uses for Twitter. Hopefully this article will provide you a new method to increasing your sales.
FoxBusiness.com published this deansguide article 4-28-09
Every great sales professional, business development director, and account executive should be paying attention to the huge opportunities that Twitter represents to … (7 comments)
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tips: Twitter Grader "City": Is Your City in the Top 50 Twittering Cities? - 03/24/09 12:57 AM
Twitter Grader is one of the new tools that helps entrepreneurs and companies measure their social media presence on the social network, micro-blogging sensation, Twitter.com. Although this is just one in dozens of open source measurement tools available to Twitter users, Twitter Grader has one very special feature: CityGrader.
Top 10 Twitter “City” Networks
The following is a list of the top 10 cities based on the number of Twitter users:
1. London 2. Los Angeles 3. Chicago 4. New York 5. San Francisco 6. Toronto, Canada 7. Seattle 8. Atlanta 9. Boston 10. Austin
Takeaways from the List:
American cities … (2 comments)
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tips: 22 Major Tools for Social Media Marketing: Can Direct Marketing Integrate with Social Media? - 02/26/09 04:31 PM
Below is a list of resource types and examples that you can use in your real estate business. Realtors and brokers have long been fans of and practitioners of direct marketing. Often times Realtors and brokers resorted to buying lists, sending mailers, or hiring print publications for lead generation. Times are a changin and they are chagin fast. The question that we would like to answer is can direct marketing old world techniques be integrated into today's social media marketing strategies?
My business partner Susan Hanshaw, Founder and CEO of Inner Architect, enjoyed a successful Direct marketing career which culminated with … (0 comments)
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tips: Realtors and Brokers: Read and Learn Gitomer Concepts - 02/26/09 03:05 PM
j
Jeffrey Gitomer is a best selling author, world class keynote speaker, and one of the most important resources available for job seekers and entrepreneurs today. Gitomer specializes in many important facets of business including business development, sales strategies, and networking. Yet it is one very simple concept, that remains one of the greatest takeaways I have learned in my business career. Jeffrey’s mantra “Give value before you receive value.” When you network with people he instructs people to give value, give it continously, and give value without asking for anything in return. Here are too very valuable resources that … (0 comments)
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tips: Ten Posts To Teach You Twitter's Value, Tips, and Strategies - 11/29/08 03:05 PM
For those who read me here on active rain and over at my blogs deansguide and innerarchitect something must be apparent: I am a huge proponent of Twitter.com. In my opinion it is the most important new tool for Realtors, small business owners, entrepreneurs, and jobseekers available in the social media system-outside your own blog. Because of the importance of this tool, strategies and tips are important resources to consider as you learn about twitter.
Twitip's Darren Rowse
Darren Rowse is a twitter expert and blogging professional. As one of the best authorities on twitter, I have followed Darren's writing in … (12 comments)
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tips: Stairways of San Francisco: Awesome Tool to Find Incredible Walking Tours - 11/29/08 01:43 PM
I just stumbled upon what may be my next great tool for fun and exercise. For San Francisco Realtors, this tool could be a great method to understand your neighborhood, provide clients with sightseeing tips, and look like a hyper local expert. The tool is called "Stairways to San Francisco" which is a feature of the eclectic if not shocking SisterBetty.org.
Example of Stairways: The Filbert Steps
One of the most beautiful, scenic, and historical walks you can take is the Filbert Steps. Nestled below landmark Coit Tower, the Filbert Steps are a wood plank tour through a slice of San … (0 comments)
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tips: 4 Mistakes Realtors Make on Twitter: 4 Solutions to the Mistakes - 11/17/08 02:54 PM
Free Twitter Strategy Chart courtesy of Paul Gram’s Websitesuccessdoctor.com
Twitter.com is quickly becoming one of the most useful, fastest growing social media tools available today. Anyone from entrepreneurs to large corporations can utilize twitter to gain exposure, push out their message of value, research, learn, and network. Yet a large number of twitter advocates are making the most basic mistake in social media which is costing them valuable opportunities and slowing their desired results.
#1 Mistake to Avoid: Collecting Numbers
Stop collecting and start connecting! Too many people view twitter as a place to collect followers or create impressive … (7 comments)
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tips: Twitter Advanced Tip #1: Welcome Your Followers With Video - 11/16/08 11:39 AM
Advanced Twitter tactics and strategies are written about everyday. I recent stumbled upon one that was very interesting, not too time consuming, and impactful. It comes from David Brown of neo1seo.com blog and it is a youtube video. The video is a welcome message to all of David's new followers on twitter. Frankly it is a brilliant idea that produces the following:
1. Connects: people to David and sets a nice tone to beginning a relationship via his introduction.
2. Role: David explains his position at neo1seo.com.
3. Announcement: David announces his blog radio show.
4. Offer: David provides over 100+ … (0 comments)
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tips: James Helms,Chris Brogan, Darren Rowse, Marilyn and Kyle Lacy: Social Media Tips From Social Media Experts - 10/24/08 01:43 AM
Today I am going to try a new concept, for me that is, in article aka post writing. I call it the mashup content post. The concept for today will be to provide you with 3 tips. The tips will be from three different subject categories--almost like a mini smorgasboard for the brain. Here is the first course:
Tip #1 Anchor Text:
Anchor text is according to Wikipedia "is the visible, clickable text in a hyperlink." According to Marilyn at Seoshootout.com you will "Improve your SEO and build relevant anchor text by using an important keyword as the hyperlink - preferably … (4 comments)
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tips: Blog and Brand Your Way to Employment: Inner Architect Bay Area Workshops Nov 18-19 - 10/16/08 06:40 PM
Susan Dean
Ignore the goofy man!
I am very happy to announce the finalized plans to present the Inner Architect workshop "Blogging to Employment" here in Northern California. The workshop is a detailed basic course on how to create an employment campaign utilizing your blog as the delivery system for your message. The goal is to provide people a plan on how to create their differentiating factor in order to stand apart from the estimated 1.1 million Americans who will lose their job in 2008.
Call to Action: If you know anyone who is unemployed, and I know I do at … (6 comments)
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tips: 10 Tips to Handling Problems: Perception is Reality Are You Up To The Task? - 10/15/08 01:07 AM
Perception is reality is an old saying with many truths. No matter how hard a person or business trys, if they ruin their name recognition or reputation, it is almost impossible to recover in the court of public opinion. Consequently it is extremely important to make certain that your actions speak as loud as your words.
Tips to Handling Problems
1. Acknowledge Dissatisfaction and agree with the complaint if it is valid
2. Apologize for the problems leading to dissatisfaction
3. Ask Permission to revisit and outline the series of events leading to the disatisfaction
4. Acknowlege Responsibility for the actions … (0 comments)
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tips: CSIX Connect Workshop: How to Differentiate Yourself in a Tough Market - 10/07/08 01:10 AM
CSIX networking group is featuring a workshop by facilitator Dilip Saraf "How to Differentiate Yourself in a Tough Market" Tuesday October 7, 2008 at the iRestaurant in Cupertino, CA. Saraf who bills himself as "As LinkedIn’s #1 Career Coach. . . brings over 40 years’ experience from the corporate and consulting worlds to his career and life coaching practice."
Dilip Saraf's discussion will focus on utlizing Linkedin as a strategy to differentiate yourself and leverage the power of the Social Media system sites in place. Aggregation of profiles and content is a powerful method to gaining your "unfair advantage."
Saraf's 7keys.org … (0 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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