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twitter: 7 Social Media Statistics Signaling the Future: Are You Ready? - 11/06/11 01:09 PM
For many C-level executives, statistics are often the basis of “proof” required in order to launch a social media campaign or ongoing social network marketing efforts. Everyone wants a ROI metric like conversion rates or response rates that prove the influence social networks have on consumer sales. Yet for every brand that waits for “proof” that social influences consumers to purchase their products or services, there are hundreds of their competitors engaging the same consumer audience, influencing sales for their brands, and creating a life time value metric that only comes with long term concerted marketing efforts within the social channels. … (0 comments)
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twitter: Vital Sharing of Your Content: How Are You Utilizing Twitter? - 11/06/11 12:59 PM
The numerous, vital, and long lasting benefits of social media networking for companies todayplace pressure on a marketing team to deliver the right message, at the right time, to the right audience, within the right social network. Combine these “must haves” with the right testing procedures for each campaign, and companies begin to realize and uncover the ROI of their social media networking. In my opinion without question, the most powerful social network for viral marketing is Twitter the micro-blogging platform. One of the simplest and most effective strategies for companies to increase more clicks and viral sharing on Twitter is … (2 comments)
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twitter: 15 Resources to Read, Learn, Apply Social Media Strategies - 10/22/11 04:44 PM
Our social digital world, ever expanding growth through rapid adoption, continues to evolve as information is shared and created at a mind numbing rate. Whether you are a professional digital marketer, web journalist, or hobbyist, keeping up with the onslaught of news, new networks, applications, devices, strategies, and messages is a 24-7 proposition. The following list is my personal library of blogs, publications, and agencies I rely upon to keep informed and on point. Please let me know if you have a favorite.
Learning List (in no particular order)
Mashable: up to the minute news, self help guides, massive volume Techcrunch: … (3 comments)
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twitter: The Social Media Revolution Continues: Qualman's Socialnomics 2011 - 07/22/11 01:31 PM
Please watch Erik Qualman's video: "Social Media Revolution 2011"
Quotes
"Over 50% of the world's population are under 30 years of age"
"If Facebook were a country it would be the 3rd largest country in the world"
"Kindegartens are learning on iPads. . . not chalkboards"
We at Inner Architect believe that one of the most influential and entertaining social media “scientists” is Erik Qualman. His site Socialnomics.net is a wellspring of social media information, analysis, and future predictions. It is a resource based on the economics of social media, the revolution that is social media, and the revolution of communications. … (0 comments)
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twitter: 20 Answers to 20 Questions About Social Media - 06/18/11 08:35 PM
If you are learning and consuming information about social media you understand how it is an ever changing landscape. For that reason, I wrote “20 Questions to Test Your Social Media IQ” as a way to measure your basic knowledge. The following is the answer key to the first post. Please let me know if you feel you have a better answer to the questions.
20 Answers to 20 Questions About Social Media
Many people have been credited with coining the phrase Web 2.0 yet one man is most recognized for this phrase and concept- name him. A: Tim O’Reilly of … (6 comments)
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twitter: Test Your Social Media IQ - 06/18/11 02:07 PM
What is your social media, social networking, Web 2.0 IQ? If you are selling services or products to anyone under the age of 60 then you need to have at least a cursory understanding of social media. The following test is a simple tool meant to help you gauge your overall knowledge. If you have better questions please leave your questions in the comments. The answers will be forth coming in the next post on social media IQ. If you are unable to answer all of these questions it may be a sign that you could brush up on your knowledge.
… (7 comments)
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twitter: Help Your Friends Find a Job Using Twitter - 03/15/11 04:51 PM
“300-500 jobs are posted on Twitter per minute. . . Although there is quite a bit of “job pollution”. . . nonetheless the jobs are there.” Carmen Hudson CEO Tweetajob.com
Twitter third-party applications come in all shapes and sizes for all sorts of different needs. Finally an application has been built which filters through the “job pollution” and sends relevent tweets to prospective job seekers. Tweetajob.com describes themselves as:
“Tweetajob is a web based platform that interacts with Twitter, allowing recruiters to efficiently tweet jobs. Because our site allows jobseekers to specify location and career interest, you only receive those job … (4 comments)
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twitter: Socia Media History and Events - 03/13/11 05:58 PM
Because it is fun and often revealing to look back into history, the following is a brief look at some interesting Social Media milestones. If you have other milestones not included in this lineup, via Mashable’s “The History of Social Media (InfoGraphic)”, give us a shout. Here are some that stood out.
The First Email
How many people know this fact? We never thought it was this early in our evolution.
The Globe
Do you remember this social network? It was definitely a precursor of things to come in the Dot.Com meltdown.
Social Matrix: Is It Really This Big? … (2 comments)
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twitter: Graph Your Twitter Stats: Tweetstats.com - 03/12/11 01:59 AM
Tweetstats.com is a fantastic visualization tool that allows user to graph their Twitter statistics providing a valuable visual presentation. The primary goal is to understand and measure your effectiveness on Twitter if you are a marketer. Tweetstats.com allows users to view their own stats or that of another user. Load times for your analysis depends upon your level of activity (or that of your subject) on Twitter.
Tweetstats.com Stats “Stats”
Graphs of your Twitter clients Users you RT and speak to the most How often you tweet Tweets per hour Tweets per month Tweet timeline Reply stats Your tweet density … (4 comments)
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twitter: Social Media Case Study: How Comcast Is Winning The Battle For Perception - 05/26/10 09:02 PM
The best example of customer service and support, utilizing social networking in their efforts, is Comcast. More precisely it is the Digital Care team run by Frank Eliason that shines the brightest light on how American corporations could and should be engaging their consumers on a daily basis. The following are excerpts of the interview Frank gave to Mashable.com for the article “How to Use Twitter to Support Customers.”
Mashable: Exactly how do you use Twitter? Frank E: We use Twitter to help customers. We simply search for “Comcast” and a few variations and respond by offering help. Mashable: What Twitter … (13 comments)
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twitter: Use Twitter "Favorites" As Your Testimonial Bank - 04/24/10 02:16 PM
In past posts we have described strategies for utilizing the Twitter “Favorites” feature. From a repository for research links to a placeholder for prospective clients, the Twitter Favorites feature is a very useful tool. We have found one more use that may be one of the best ways to leverage this feature: testimonials.
Favorites: Twitter Testimonials
Use your Favorites section to hold all your personal or company testimonials:
Showcase: the Favorites section can showcase testimonials about you or your company Document: by saving testimonials to your favorites section, you are creating a record RT Resource: after saving your testimonials, you can … (4 comments)
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twitter: 5 Ways To Create A Viral Marketing Army on Twitter - 04/03/10 12:07 PM
The following article on my deansguide blog has received 150 views, uncountable viral views, and some timely comments. Are you doing this to help your business?
Creating a viral marketing army on Twitter, of people willing to RT your links and talk about your business, can be done in a number of short steps. The key to this strategy is an ongoing, consistent, and timely effort in executing the steps.
5 Ways to Create Your Viral Marketing Army
Targeting: follow people and companies you wish to sell to and do business with in the future Lists: Create lists for your followers … (3 comments)
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twitter: The Social Media Playground: Which Realtor Are You? - 02/12/10 05:05 PM
Your Homework Assignment
Give yourself a “grade” of Very Good, Satisfactory, Average, or Below Average when comparing your company or personal social media playground “personalities” to the menu below. Do you know who you are
Social Media networks are like a grammar school playground. There is a culture, different players, multiple personalities, all trying to have fun, meet people or stay relevant. Has your company ventured onto this playground without any idea of the rules or people they will meet? Is there a disconnect going on between what your goals are on this “playground” and how you will … (2 comments)
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twitter: 10 Social Media Resources on Twitter NOT For Everyone: Just The Motivated - 01/31/10 01:38 PM
Scenario #!: You say you want to learn more about social media and Twitter but you don't know where to start. You don't make time to research. You begin to get frustrated. The following list is NOT for you.
Scenario #2: You are beginning to research social media. You understand the very basics. You have a Twitter account, understand what a blog is, and you have a need to know more. You also understand that to learn you must challenge yourself. This list IS definitely for YOU:
10 Social Media Resources
pkitano : Pat Kitano Domus Consulting Group LLC, leader … (5 comments)
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twitter: 3 Ways to Perform Due Diligence In Building Your Twitter Network - 11/22/09 03:41 PM
Twitter strategies abound throughout the Twitterverse where you can find virtually any explanation for how to begin leveraging Twitter. This is a very basic first phase description of how to screen the people and companies that follow you. Due diligence is important, unless you are a spamming hard sell MLM or affiliate marketer, to building an effective network. Let’s examine my due diligence steps with social media analyst Jerimiah Owyang:
3 Due Diligence Steps to Build Your Twitter Network
Read Bio: read the bio of the person-company following you. Understand what they do and if they fit into your network of … (9 comments)
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twitter: Twitter Should Make "Follow" Widget a Blogroll - 11/05/09 11:03 PM
What fixes or features would you implement on Twitter if you were one of the principles? If I could fix something simple it would be to give each user control over the “blogroll” aka people you follow list that shows on the right side bar. This “following” widget shows the last 36 people or companies you have followed. What if you could choose the 36 people or companies who are displayed in this widget? This widget then becomes a true blogroll and it’s functionality becomes very important. This is what I could accomplish with this new feature:
8 Reasons to … (2 comments)
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twitter: Twitter Strategies: 3 Ways Viral Happens & The Results - 10/09/09 11:26 AM
Courtesy Twitter Wiki
What does viral word of mouth exposure for a blog post look like? It happens when you use bit.ly, url shortener, to spread the word about your article on all of your social networks like facebook, Twitter, LinkedIn. Viral happens when:
You write solid, helpful content that provides value to your readers An influential Twitterer like Twitter_Tips ReTweets your article You leave your content on all of your social networks The Results
The following article "Twitter Strategies: #FollowFriday To Recognize & Attract New Followers" written September 25, 2009 was RT today (Oct 9) by Twitter_Tips and broadcast … (2 comments)
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twitter: Social Media Networks: How to Advance Your Social Media Marketing In The New Channel - 10/01/09 04:56 PM
Guest article by Susan Hanshaw Founder & CEO of Inner Architect, Co-Founder BreakingNapaValleyNews.com
I think we all pretty much agree that social media as a marketing channel is in its infancy. Most businesses are like babies taking their first steps—excited, unsure and perhaps with a bit of fear. Having grown up in the direct marketing industry, I honor the brilliance of those who are developing the tools that are shaping social media today. Yet having participated in a marketing channel that has evolved into a science, I see some steps we need to take to advance social media to … (2 comments)
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twitter: Twitter Is Making The Web More Sensory: Tim O'Reilly Talks Next Revolution - 10/01/09 12:02 PM
Tim O’Reilly, the driving force behind the concept of Web 2.0 and a genuine social media thought leader, details why Twitter is becoming the leading social network in today’s social media world. The interview is conducted by FORAtv.com President & CEO Blaise Zerega. Asked to compare social networks to human “senses” and to name the most important social network, O’Reilly nails it with these ideas:
Unexpected impact: “I don’t know if there is a single new thing, right now, or if we will notice it right away. People didn’t know how big Google would be in 1998. . . if … (5 comments)
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twitter: Twitter's Protected Tweets Option: Eliminate or Regulate - 09/23/09 11:41 AM
Twitter has many benefits and advantages but it also supports clitches and errors. One clitch in the system is the"Protected Tweets" option. This "walled garden" option could be useful if the correct guidelines for usage was adopted by Twitter.
Twitter etiquette and Twitter strategies do not always mix, go hand in hand, or remain inline with your purpose for utilizing Twitter. The best example of this dilemma is the locked Twitter account. The message “This person has protected their tweets” is essentially a walled garden allowing only the people approved to follow a Twitter’s tweet stream and keeping everyone else out.
… (4 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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