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twitter strategies: Twitter Protected Tweet Accounts: Velvet Rope Syndrome - 03/31/11 05:39 PM
This is an old yet applicable post from my deansguide blog about Twitter protected accounts. How do you feel when somebody follows you and they have a gatekeeper set up, bouncer at the door, gramma screening who gets in and who stays out?
Twitter etiquette and Twitter strategies do not always mix, go hand in hand, or remain inline with your purpose for utilizing Twitter. The best example of this dilemma is the locked Twitter account. The message “This person has protected their tweets” is essentially a walled garden allowing only the people approved to follow a Twitter’s tweet stream and … (5 comments)
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twitter strategies: 6 Reasons Why it is Important to Have the Last Word on Twitter - 03/13/11 05:12 PM
This article was featured on deansguide. This is one of the most important strategies to utilize when trying to connect with people and create an ongoing dialog. Ignore this strategy and you will simply be tweeting your information to the ether with nobody reading.
Twitter is now acknowledged, by savvy marketers and companies, as a full fledged direct marketing channel. According to many reports, unlike traditional channels like television, radio, email, postal, direct mail, and the telephone, Twitter and it’s digital brethren will see an increase in marketing activity and money spent on marketing campaigns. In our work as marketing consultants, … (6 comments)
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twitter strategies: Twitter Strategy: Use #Hashable To Network With Your Prospects - 11/13/10 02:22 PM
Who are you connecting? What promises to be the next generation way to connect people with synergy, former Quigo entrepreneur Michael Yavonditte launched #Hashable.com. Hashable, according to Techcrunch’s Erick Schonfeld, “lets you introduce any two people via Twitter or email, and then follows up to see whether those intros were successful.”
How’s it work with Twitter?
Simply include the Twitter handles of the two people you want to introduce as well as @hashable, and the hashtag “#intro.”
If I want to introduce maverick wine industry veteran winemaker Cathy Corison to innerarchitect.com CEO Susan Hanshaw I would:
You tweet: “@CathyCorison meet @SusanHanshaw … (8 comments)
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twitter strategies: Twitter Strategies: Write Tweets For Influence - 11/13/10 02:14 PM
Twitter hashtag events, #Winewednesday and #Followfriday, have been a mainstay in helping wineries network with their consumers and affiliates, raise awareness for their brands, and open lines of communication. The most important strategy to ensure success during these events is to understand how to write creative tweets that illustrate why you are recommending a person or brand. One such strategy is what we call a “tweet tale.”
Tweet Tale: A Short Story
What is a Tweet Tale? The object is to create a micro-story that showcases the people or brands you wish to recommend to your followers. The following example of … (3 comments)
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twitter strategies: Twitter Wine Industry Example Applicable to the Real Estate Industry - 11/03/10 02:19 AM
Although the following post focuses on the Wine industry it is applicable to the Real Estate industry too. Realtors like winery owners must not ignore the power of Twitter and Facebook as direct marketing channels: what do you think?
Full adoption of Twitter as the choice social media engagement super tool is still in progress. Although many first adopter business niches and industries harnessed the power of Twitter early in the platform’s development, without demanding white paper or ROI analytical proof, many American companies still lag behind. When the light does go on, some very important steps often are overlooked before … (3 comments)
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twitter strategies: 11 People & Brands For Your Social Media Education on Twitter - 08/26/10 03:21 PM
Don’t end up like the Fail Whale! Are you are an aspiring social media marketer, looking to learn and leverage social networks, and interested in enriching your knowledge base? If you are utilizing Twitter as the information engine it has evolved into, following the best social media people and companies is a great place to begin your education.
11 Top Twitter Social Media Resources
Mashable: incredibly rich source of social media information Jeremiah Owyang: the former Forrester analyst “fire” starter is one of the most important voices in social media Brian Solis: another stalwart in social media with an anthropologists mind … (3 comments)
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twitter strategies: Strategy to Stand Out From the Crowd on #FollowFriday - 08/22/10 03:19 PM
One of the niches of focus for Inner Architect is the wine niche. This is an article aimed at the wine industry that can be easily utilized by Realtors. Remember- Twitter is a direct channel and as such it has definitive strategies. If you are willing to experiment you will be rewarded with results.
Twitter hashtag events like #WineWednesday and #FollowFriday are powerfully effective networking events that allow participants to recommend people or brands to follow. These events are integral part of any Twitter launch in order to attract new followers, raise awareness for a brand, or begin to create goodwill … (5 comments)
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twitter strategies: Twitter Will Thrive Despite Critics Continued Attacks - 07/31/10 03:33 PM
SocialMediaToday.com’s Robert Bacal’s “Twitter in a Corner- Facing Huge Challenges” is a smart look into Twitter’s challenge to monetize and survive into the future. Bacal points out Twitter’s initial steps into advertising and their deliberate roll out strategy. He correctly identifies Twitter’s concern with user experience and the possible alienation of users due to the advertising platform. Bacal gets most of it right but not everything.
Twitter User Experience: Bad Times Ahead?
According to Bacal:
“Can it (Twitter) hit the critical balancing point where it can maintain its user base, attract more users while using user eyeballs to generate money? … (1 comments)
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twitter strategies: Twitter: Do You Have Soul? - 07/20/10 12:24 AM
Do you have Twitter Sol? If you do then you are utilizing and leveraging Twitter for all it is worth. You are making friends, networking, and making a difference. If you don’t have Twitter Sol you are not being heard, you have not opened lines of communication, you are not leveraging the network, and you are not making a difference- you are just there.
Twitter Status Quo
Most people and companies do not take the time to learn all of the features, functions, and strategies the network has to offer. After a frustrating time trying to blast spam or Noise … (5 comments)
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twitter strategies: Establish Your Twitter Account: 3 Steps To Building Your Prospect List - 05/26/10 09:07 PM
3 Steps to Build a Prospect List When Establishing Your Twitter Account
Multiple Lists: Write a list of titles you wish to create for each Twitter list. Examples of lists- “CEO-Executives”; “Consumer-Friends”; “Industry Associations”; “Cuisine-Chefs-Restaurants”; “Wine Writers-Bloggers” Search: utilize Twitter search to find wine drinkers, your consumers, Sommeliers, restauranteurs, and possible networking partners Build Lists: after creating your list of prospects from your keyword searches, click on each prospect and add them to one of the list titles you wrote down in Step 1. Example-”Cuisine-Chefs-Restaurants” I began by going to @ChefChiarello & created the Cuisine-Chefs-Restaurants list Benefits of Building Twitter Prospect … (2 comments)
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twitter strategies: #1 Twitter Hashtag Mistake Fixed In 3 Easy Steps Or Your Money Back! - 05/26/10 08:47 PM
Did you click on this post because of the title? If you did because the title made you curious then you have the beginnings of why we can help you fix a chronic and fatal mistake that hinders people from successfully attracting new Twitter followers. By the way, there is no money back on something that I give away for free.
Biggest Hashtag Event Mistake
The biggest mistake made during a #FollowFriday or industry-niche hashtag event is the simple listing of people or companies being recommended:
Best Hashtag Event Solution: Write Compelling Copy
Titles: create titles for people. Wine … (2 comments)
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twitter strategies: Build Offer Campaigns To Attract Customers On Twitter - 05/08/10 12:01 PM
Twitter: Relevant Sales and Marketing Channel
Twitter claims to have 105 million register users as of April 2010. Yet, only 7% (7.5 million) use the site. The hard question: How does Twitter increase the number of regular users to the site resulting in Twitter becoming an accepted and valued sales and marketing channel equal to or more relevant than postal-email-phone channels of traditional direct marketing?
Adoption Conundrum: Where Is Corporate America?
Corporations have waited for the audience on Twitter to grow before justifying their efforts to adopt Twitter and launch a relevant strategy to sell and market their brands. Many … (0 comments)
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twitter strategies: The State of Twitter 2010: Edison Research's Startling Findings - 05/08/10 11:54 AM
Edison Research: Twitter Usage In America 2010 produced surprising results and many new findings that shed some light on interesting developments within this growing marketing and sales channel. The following are a number of the interesting findings in the report:
Awareness of Twitter: has exploded from 5% of Americans age 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%) dg: Twitter awareness is being driven by traditional media outlets losing their grip on breaking news Regular Usage: despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% … (2 comments)
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twitter strategies: Use Twitter "Favorites" As Your Testimonial Bank - 04/24/10 02:16 PM
In past posts we have described strategies for utilizing the Twitter “Favorites” feature. From a repository for research links to a placeholder for prospective clients, the Twitter Favorites feature is a very useful tool. We have found one more use that may be one of the best ways to leverage this feature: testimonials.
Favorites: Twitter Testimonials
Use your Favorites section to hold all your personal or company testimonials:
Showcase: the Favorites section can showcase testimonials about you or your company Document: by saving testimonials to your favorites section, you are creating a record RT Resource: after saving your testimonials, you can … (4 comments)
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twitter strategies: Twitter List Strategy: Step 1 Build Your Customer List - 04/24/10 01:56 PM
One of the greatest, untapped, benefits of Twitter is the list building feature. Segmentation and advanced R-F-M analysis can only begin when you build a list. Considering the fact that Twitter is quickly becoming a sales and marketing channel the equal of traditional channels like postal-email-phone, it is time for businesses to capture their prospective and current consumers by building their Twitter lists.
Step 1: Identify Your Customers on Twitter
Database: list the email addresses of your clients from your client database or segmented lists Data Search: use Google or Twitter Search input keywords or name of customer. Example: Google search … (7 comments)
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twitter strategies: Inner Architect Launches #FacebookFri April 16th - 04/16/10 01:13 AM
Hashtag events on Twitter like #FollowFriday and niche hashtag events have provided participants with exposure, viral marketing power, new followers, and recognition. The next step in hashtags should be the creation of an event I will name #FacebookFri. Inner Architect and deansguide will announce #FacebookFri with the intention of creating a new hashtag event with the same benefits and viral power of the fantastic #FollowFri.
#FacebookFri: How Does It Work?
Based on the same premise as #FollowFriday, #FacebookFri would provide Twitter users a day where they could recommend their favorite Facebook business pages to their Twitter following and other Twitter users:
… (3 comments)
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twitter strategies: Intermediate Twitter Strategy: Monitor Without Following - 04/05/10 02:08 PM
Twitter lists are an important strategic tool that allows users to completely leverage the power of the most influential lead generating social network available today. The following is an outline of one of my Twitter list strategies.
Twitter List Strategy: Monitor
Prerequisite: In the Monitor strategy, the Twitter user should already have built a number of lists that segment the people and companies they follow. These lists would include prospects, industry peers, organizations, affiliate business partners, networking partners, and customers.
Monitor Strategy: Premise
The idea or premise behind the Monitor strategy is to set up a number of lists, or … (2 comments)
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twitter strategies: 5 Ways To Create A Viral Marketing Army on Twitter - 04/03/10 12:07 PM
The following article on my deansguide blog has received 150 views, uncountable viral views, and some timely comments. Are you doing this to help your business?
Creating a viral marketing army on Twitter, of people willing to RT your links and talk about your business, can be done in a number of short steps. The key to this strategy is an ongoing, consistent, and timely effort in executing the steps.
5 Ways to Create Your Viral Marketing Army
Targeting: follow people and companies you wish to sell to and do business with in the future Lists: Create lists for your followers … (3 comments)
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twitter strategies: New Study: Consumers Buy & Recommend Brands Engaging in Social Networks - 03/26/10 03:07 PM
A new study by Chadwick Martin Bailey, a Honomichl Top 50 ranked, custom market research and consulting firm has found that consumers engaged and participating in social networks are more likely to buy and recommend products by a brand they follow or fan. The implications are enormous for huge corporations down to the smallest businesses: if you are not on Facebook or Twitter you are losing to your competition.
About The Study
Data was collected from 1,504 adults (aged 18 and over) via a nationally representative online survey questionnaire within the United States. iModerate Research Technologies conducted one-on-one discussions to more … (1 comments)
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twitter strategies: Twitter Strategies: Favotter Twitter Favorites' Search Engine - 02/28/10 02:33 PM
Here is not a new toy but an effective Twitter toy in your quest to find information and move information forward. Favotter is a social bookmarking service based on Twitter “Favorites.” This service allows you to make recommendations as well as house important information for research purposes.
What Can You Do?
New View: allows you to see the latest up to date tweets as they they become Favorites and track the hottest trends on Twitter Best View: provides the hottest tweets favorited that day Favored View: this view allows you to see if your tweets have been Favored by other Favotter … (4 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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