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twitter tips: CNET Case Study: Strategies & Testing Tips for Your Social Media Program - 11/06/11 01:16 PM
The following is a guest post written from the archives of Innerarchitect and modified for deansguide. The study centers around social media ROI and case studies of success stories within the tech and media industries. The example below, CNET’s successful campaign which yielded a five times increase in social network growth, is further proof and indication that social media activities can lead to profits. What is most important to remember is that ROI studies must examine specific actions taken by marketers within a strategic framework.
Are you are in-charge of your company’s social media marketing program? If so you have a … (2 comments)
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twitter tips: Vital Sharing of Your Content: How Are You Utilizing Twitter? - 11/06/11 12:59 PM
The numerous, vital, and long lasting benefits of social media networking for companies todayplace pressure on a marketing team to deliver the right message, at the right time, to the right audience, within the right social network. Combine these “must haves” with the right testing procedures for each campaign, and companies begin to realize and uncover the ROI of their social media networking. In my opinion without question, the most powerful social network for viral marketing is Twitter the micro-blogging platform. One of the simplest and most effective strategies for companies to increase more clicks and viral sharing on Twitter is … (2 comments)
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twitter tips: 10 Beginning Twitter Tips To Get Started - 12/30/09 07:25 PM
Chicago Sun-Times published this deansguide article 3-24-09
Post Tribune published this deansguide article 3-24-09
Twitter is a sensational social network tool for entrepreneurs, job seekers, and companies. Twitter is being used as a research resource, marketing tool, measurement source, messaging utility, networking facilitator, and broadcasting system. The following are some tips and basic strategies:
Strategies:
Identify: Choose how you want to use Twitter: research, marketing, networking, creating audience, customer service and so on. Following: Avoid following hundreds of people or companies immediately as this tactic gives the impression you are spamming people with sales propaganda Tips:
Who: Identify … (3 comments)
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twitter tips: Twitter Strategies: Grow Your Brain On Twitter Research - 10/22/09 05:33 PM
Before Twitter became my biggest resource for research, I was an old schooler stuck with a library card. From that library card, came the advent of the internet and portals–places information flowed from with little structure. And from that evolution came the dawning of the Web 2.0 social media paradigm shift we have today. Although Twitter.com is not the biggest or the baddest social network on the block–they do hold one major distinction–real time instantaneous access to valuable information.
Why Twitter Is The Resource for Information
Real Time: instantaneous information links Multitude: information from every niche, subject matter, topic, and genre … (2 comments)
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twitter tips: Twitter Strategy Tip #32: Don't Hide Behind the Logo - 07/17/09 04:31 PM
One of the biggest reasons Twitter is becoming a fantastic networking, lead gneration, research, collaborative, broadcasting, communications tool is transparency. The most successful entrepreneurs, companies, and Realtors understand that transparent honest engagement brings many rewards.
Step Out from the Shadows of the Logo
Personalize your communications aka Tweets by introducing yourself by name Use the terms "we", "I", and "me" rather than a generic reference to your company Look for opportunities to address consumers one on one Leave the mystery to mystery writers-be honest and be forthright Don't leave home without it--your personality that is the key
… (2 comments)
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twitter tips: Prepare for Disaster: 7 Social Media Mistakes That Will Kill Your Brand - 07/17/09 04:11 PM
7 major social media mistakes are being made everyday by entrepreneurs and corporate giants alike. Whether the mistakes are made on blogs or any of the social media networks like Facebook, Twitter, or Linkedin they are reflective of the misinformed masses attempting to quickly adopt and launch. The following is a list of mistakes that can and should be avoided at all costs:
1. No Plan: launching a social media presence, profile, page, or blog without performing due diligence on the necessary steps in order to be successful
2. Lack of Due Diligence: failing to test each social network, prior to … (2 comments)
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twitter tips: 7 Reasons to Use Twazzup.com: Case Study Iran - 07/17/09 12:36 PM
Twitter, the micro blogging powerhouse, is the semantic real time search pioneer. When you utilize Google for a search, the return results often include outdated information, dead links, or abandoned blogs. With real time semantic (conversational) search, the returns often include links to conversations that are happening at that moment.
Although Twitter’s internal search engine allows users to RSS subscribe to conversations down to the minute detail, the most robust tool for finding information comes from open source tool Twazzup.com.
7 Reasons to Use Twazzup.com: Case Study Iran
Real Time Stream: Streaming real time Tweets for the search term(s) “Iran” … (0 comments)
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twitter tips: Twitter Strategies for Realtors: #FollowFriday #1 Networking Tool on Twitter - 07/11/09 02:00 PM
What is #FollowFriday? Why is it so important to raising awareness about you and your company on Twitter. What makes this simple act of recognition such a powerful method to network on Twitter? Read the following deansguide post and find out.
If you utilize #FollowFriday correctly it is one of the best opportunities for viral word of mouth networking on any social site. Just remember the golden rule: Don't list people to follow, describe WHY you follow people.
Courtesy Twitter.com/hashtags
One of the most impressive Twitter “traditions”, and Twitter Strategies for adding followers, is an online meetup called #FollowFriday. In the … (0 comments)
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twitter tips: Help a Unemployed Friend: Twtjobs.com's Virtual Resume - 05/07/09 06:25 PM
Do you know anyone out of work? Do you want to help them? Here is a tip on how to get them involved in a social network while creating a virtual resume, albeit 140 character variety, that can be seen by recruiters and employers.
The latest in open source Twitter.com client applications is twtjobs.com a tool that allows job seekers to create their own 140 character “resumes” that can be tweeted into the Twitter stream. While job seekers feverishly build their twtjobs resumes and twitter strategies, recruiters have a spot to place job listings as well.
What is twtapps?
The … (2 comments)
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twitter tips: Case Study of Conversational Search: Why Twitter Could Bring Down Almighty Google - 03/18/09 11:26 AM
The new buzzword in the world of search, and a concept being posited as the downfall of Google, is “conversational search.” The idea being that searching within Twitter, Linkedin, or other social media network search engines is a more robust and valuable search strategy than utilizing Google search. The thought is that the search results on Twitter could lead the searcher to conversation(s) that provide more targeted information, possibility of immediate communication, and feedback.
The following is a retrospective look at our original Twitter case study that highlighted David Murray’s successful job search utilizing Twitter.com as his main tool. Within … (0 comments)
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twitter tips: Twitter Case Study: Strategy Can Hurt Your Brand - 03/05/09 01:13 PM
“We’re here primarily to listen, to learn, to engage with the Twitter community and, occasionally, to share information about our company and services.”–Wachovia Bank
The Wachovia bank bio on Twitter explains their strategy in using Twitter. Unfortunately they seem to be stuck in the same misunderstanding that many companies have wandered into blindly: they are missing their greatest opportunity to connect.
Wachovia’s Misunderstood Strategy:
According to Wachovia they are on Twitter to:
Listen Learn Engage with the Twitter community Occasionally share information on their company and services Bio: Problematic
Listening, learning and engaging are exactly what works on Twitter. … (0 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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