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video: Location, Location, Location: Use Pictures-Video To Elicit An Emotional Response - 10/24/09 10:49 PM
Real estate is all about location, location, location whether it means the location of a property or the location of your marketing efforts. We toil long and hard to ensure we are utilizing facebook, twitter, linkedin, blogging and other social networks. If you have a social media marketing strategy, you are already ahead of the masses that are sure to continue to adopt all of these networks. Whether you have a social media marketing strategy or not, here is a “location” that inspires me.
This is a shot of a vineyard row, taken in November of 2008, during late harvest in … (3 comments)
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video: Realtor's 3 Steps to Becoming a Go-To Source of Value - 02/26/09 04:16 PM
Whether you are a job seeker, Realtor, or company the first step in engaging with your targeted audience is to become a go-to source of valuable information. The idea is to stand apart from your competition and be relied upon and trusted by your network. The best method to begin this process is to understand how to find information that will make a difference to your network and establish you as that go-to source. The first step is to research, read, collect, and aggregate information.
Step 1: Set up a Google Reader
RSS logo courtesy of RSS wiki
Google Reader … (4 comments)
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video: Opportunities in Social Media: Realtors Begin with Linkedin - 12/08/08 05:07 PM
Linkedin should be one of the leading tools for every Realtor on the planet. Yet when I speak to folks about this business niche social media site, most admit they really are not utilizing the site. Why? Most people believe that Linkedin is simply a site for business people or unemployed workers trying to collect as many connections as possible. The site is often viewed as a networking site and little more.
Opportunity
Linkedin is a site with vast opportunities for people who are willing to do the following:
1. Learn the advanced search features
2. Subscribe to your search keywords
… (3 comments)
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video: Twitter Advanced Tip #1: Welcome Your Followers With Video - 11/16/08 11:39 AM
Advanced Twitter tactics and strategies are written about everyday. I recent stumbled upon one that was very interesting, not too time consuming, and impactful. It comes from David Brown of neo1seo.com blog and it is a youtube video. The video is a welcome message to all of David's new followers on twitter. Frankly it is a brilliant idea that produces the following:
1. Connects: people to David and sets a nice tone to beginning a relationship via his introduction.
2. Role: David explains his position at neo1seo.com.
3. Announcement: David announces his blog radio show.
4. Offer: David provides over 100+ … (0 comments)
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video: Begin Your Public Speaking Platform With Monkeysee.com - 10/31/08 05:16 PM
The Chicago Sun-Times paper the Post-Tribune published the following article that I posted here on Active Rain as well deansguide. The article outlines a fantastic resource that Realtors can utilize in their beginning steps to creating their public speaking platform. The site is called Monkeysee.com and it provides content ideas, video resource library, and the opportunity to gain a following. The site is simple to use and it has huge potential in helping you move your message forward showing your knowledge, expertise, and experience.
How many times have we said: “If I could only watch someone do it first, I could … (3 comments)
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video: Guy Kawasaki's #1 Social Media Resource Site and List: Global Social Media Networking - 10/22/08 07:45 PM
The mother of all Social Media resources may have just fallen into my lap this morning. While making a quick appearance on twitter, I noticed what first appeared to be an innocuous url link and mention for The Global Social Media Network: link. The most amazing list of big time American corporations that utilize social media tools is available at the Resource page.
Subjects:
Applications, social networkings, online video, blogging, podcasting, widgets, crowdsourcing, bookmarking, microblogging, photosharing, wiki, blogger-vlogger-general outreach, virtual worlds, mashup, p.r., sponsorhips, ratings and reviews, discussion boards
How to Use:
1. Company List: Go to each category and notice … (2 comments)
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video: Let's Have a Laugh Together It's The Weekend: 6 "Phases of Work" - 10/11/08 02:46 PM
Whether you work in the real estate industry, you are an entrepreneur, or a corporate employee, the article "Phases of Work" is so funny I plastered my screen with coffee! The author of the blog is hard to find like some Waldo in a picture. His/her blog name is equally mysterious: Blue Grass, Silk Roads, and Siamese Smiles: peregrinatio ad oram vitae. I believe the translation of the tagline is "A Pilgrimage to the edge of life."
No I am not making that blog name up! If you like laughing, like or hate cats, and you need some relief please check … (4 comments)
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video: Unigo.com A Tool To Sell Education Within Your Region - 09/18/08 11:23 AM
Unigo.com is a fantastic tool for Realtors to investigate the universities in their area, provide as a value to their prospective buyers, and as a tool to help highlight the universities and school in their region. Realtor's Tool
If you have a great University or a concentration of great Universities within the region you sell you must consider this a strong selling point in real estate.
Unigo.com: Find, Review, Explore
Find: this is a rich search system that can pinpoint nearly every major university in the land
Review: this allows you to rate your university adding information for others … (0 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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