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viral marketing: Days & Times to Post on Your Facebook Page - 11/03/10 02:13 AM
Do you understand how important Facebook is to your business? Do you understand that content is the key determining factor in whether your feed is placed in the most important “Top News” feed? Do you realize that the time and day that you place your content can be the determining factor in placement in the “Top News” feed? Are you spending money on customized Facebook pages without understanding that your customized page will not positively effect how many people see your page? If you don’t understand what drives traffic to your Facebook page then the following statistics could be a basis … (6 comments)
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viral marketing: Inner Architect Launches #FacebookFri April 16th - 04/16/10 01:13 AM
Hashtag events on Twitter like #FollowFriday and niche hashtag events have provided participants with exposure, viral marketing power, new followers, and recognition. The next step in hashtags should be the creation of an event I will name #FacebookFri. Inner Architect and deansguide will announce #FacebookFri with the intention of creating a new hashtag event with the same benefits and viral power of the fantastic #FollowFri.
#FacebookFri: How Does It Work?
Based on the same premise as #FollowFriday, #FacebookFri would provide Twitter users a day where they could recommend their favorite Facebook business pages to their Twitter following and other Twitter users:
… (3 comments)
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viral marketing: 5 Ways To Create A Viral Marketing Army on Twitter - 04/03/10 12:07 PM
The following article on my deansguide blog has received 150 views, uncountable viral views, and some timely comments. Are you doing this to help your business?
Creating a viral marketing army on Twitter, of people willing to RT your links and talk about your business, can be done in a number of short steps. The key to this strategy is an ongoing, consistent, and timely effort in executing the steps.
5 Ways to Create Your Viral Marketing Army
Targeting: follow people and companies you wish to sell to and do business with in the future Lists: Create lists for your followers … (3 comments)
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viral marketing: Twitter Strategies: Favotter Twitter Favorites' Search Engine - 02/28/10 02:33 PM
Here is not a new toy but an effective Twitter toy in your quest to find information and move information forward. Favotter is a social bookmarking service based on Twitter “Favorites.” This service allows you to make recommendations as well as house important information for research purposes.
What Can You Do?
New View: allows you to see the latest up to date tweets as they they become Favorites and track the hottest trends on Twitter Best View: provides the hottest tweets favorited that day Favored View: this view allows you to see if your tweets have been Favored by other Favotter … (4 comments)
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viral marketing: 5 Twitter List Steps To Viral Effectiveness - 12/29/09 03:43 PM
It is important to have a set of Twitter strategies in order to get the most out of your time and effort on this vital social network. One of the best and fastest twitter strategies involves viral effectiveness. Simply put, the following strategy will support your effort to move more people to your blog, website, social network or a particular page.
Twitter List Etiquette
Twitter lists allow users to compile lists of their favorite, people, companies, or things to follow on Twitter. The following is a best practices tip on how to make your content more viral:
Recognize: thank everyone who … (83 comments)
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viral marketing: Facebook Viral Marketing Strategies: Fan Prominent Facebook Pages - 11/09/09 09:12 PM
Social media Marketing Directors often concentrate their efforts on building brand awareness through blogging, Facebook, Twitter, and LinkedIn. One strategy is often forgotten: becoming a fan of a prominent company or blogger’s Facebook page.
Done strategically on Facebook pages, the simple act of becoming a Facebook fan could produce great viral opportunities for your products and services.
Become a Fan of a Prominent Facebook Page:
Many blogs with massive traffic (Mashable), have Facebook fan page widgets. These Facebook widgets, sitting in a prime area of the blog, display pictures of each new registered fan (or logo) as well as the … (4 comments)
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viral marketing: Twitter Strategies: 3 Ways Viral Happens & The Results - 10/09/09 11:26 AM
Courtesy Twitter Wiki
What does viral word of mouth exposure for a blog post look like? It happens when you use bit.ly, url shortener, to spread the word about your article on all of your social networks like facebook, Twitter, LinkedIn. Viral happens when:
You write solid, helpful content that provides value to your readers An influential Twitterer like Twitter_Tips ReTweets your article You leave your content on all of your social networks The Results
The following article "Twitter Strategies: #FollowFriday To Recognize & Attract New Followers" written September 25, 2009 was RT today (Oct 9) by Twitter_Tips and broadcast … (2 comments)
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viral marketing: Compete.com Top 25 Websites: Traditional vs. Internet Businesses - 09/24/09 05:10 PM
Compete.com's Top 50 Websites list shows the site with the highest number of unique visits per month. Let's examine the Top 25 sites to see how many are sites for traditional brick and mortar product-serviced based businesses vs. internet product-services based businesses:
Traditional Brick and Mortar
1. Microsoft.com: # 10 is technically Microsoft could be looked at as a software brick and mortar business if we consider their beginnings
2. Wallmart.com: #23 the mass retailer looks downright tech savvy
3. Target.com: #25 who would have thought that two discount retailers catering to low end price point shopping would be the leaders … (4 comments)
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viral marketing: Network on Facebook: 4 Tips for Professional Connecting - 03/18/09 11:55 AM
Inner Architect Founder and CEO Susan Hanshaw wrote a fantastic article "4 Basic Facebook Strategies for Professional Networking." This is that article which serves as template for understanding how to connect with business people on Facebook. Facebook is no longer the social only, college kid driven, mixer it once represented. Today Facebook is beginning to take on a decidely more aggressive approach to it's role as a major social network for companies and entrepreneurs.
Courtesy of facebook.com
In last month's blog article, Top 25 Social Media Sites, we shared the traffic numbers which make Facebook the #1 social media … (7 comments)
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viral marketing: What is Viral Marketing: Can You Reverse Engineer a Strategy? - 03/05/09 08:03 PM
Don Vito Corleone Wiki
Viral marketing is simply a new phrase for an old adage "word of mouth." The idea behind going "viral" is that you write something or say something that is truly remarkable, extremely helpful, controversial, or noteworthy in a manner that connects with people. Every blog author hopes that one of their articles goes viral. Every ad man or woman hopes that one of their jingles or sayings goes viral, every joke writer or movie manuscript king hopes that they pen the next "I can't believe I ate the whole thing", "Wazzzzzzzzz UP!!!!!!" or "I made him … (2 comments)
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viral marketing: Kidney Donor Found: How Blogging and Social Media Helped Save a Life - 12/23/08 12:54 PM
The Chicago Sun-Times newspaper published this deansguide post about the young Philadelphia girl whose mother went on a social media-blogging plea for a kidnehy donor for her daughter. The great news is they found a donor and the young girl is going to recover.
Courtesy New York Presbyterian Hospital
Chicago Sun-Times newspaper published this deansguide article November 26, 2008
The evidence that we are living in one of the most amazing times in human history for communication and connectivity was again validated today. Marielle, the young girl from the Philadelphia area, who was facing certain death without an immediate kidney … (10 comments)
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viral marketing: Twitter's 5 Stages of Acceptance: Do You Recognize Where You Are? - 12/23/08 12:54 AM
One of the best tools for measuring your commitment and understanding of the micro-blogging power Twitter.com comes from social media marketing superstar Rohit Bhargava the inventor of Social Media Optimization. In his article “The 5 Stages of Twitter Acceptance” Rohit has brilliantly and accurately outlined the evolution of many Twitter users. The graphic clearly highlights each stage and it acts as a measuring tool to those who have progressed forward in their acceptance.
The 5 Stages of Twitter Acceptance:
Courtesy RohitBhargava.typepad.com
My Acceptance Process for Each Level
1. Denial: One of my first blog posts of the summer of 2007 was … (0 comments)
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viral marketing: Kidney Donor Found! Social Networking, the Blogosphere, and Twitter Helps Girl Survive - 11/29/08 11:55 AM
Courtesy New York Presbyterian Hospital
The evidence that we are living in one of the most amazing times in human history for communication and connectivity was again validated today. Marielle, the young girl from the Philadelphia area, who was facing certain death without an immediate kidney transplant has found a perfect donor.
Our Global Conversation
There is a global conversation being supported by bloggers, social media sites, and the many free community tools that make up our new Web 2.0 social media construct. In this case, within a 24 hour period, Marielle’s story was supported and viral spread on a … (2 comments)
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viral marketing: Can You Help Save This Girl's Life: A Mother's Plea on Twitter and the Blogosphere - 11/25/08 12:00 PM
Courtesy thedomesticdiva.wordpress.com daughter Marielle desperately needs your help!
FoxBusiness.com published this deansguide article 11-24-08
The following article is of grave importance to a family who is losing their daughter. During the holiday season please look within your hearts and ask your friends if anyone can help these people. The more people that know about the situation the better chance they have of saving their daughter. Viral word of mouth marketing is vital to this family. If you can write about this or reblog this article please pass it along--you may be helping to save a life.
It is not often … (0 comments)
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viral marketing: Begin Your Public Speaking Platform With Monkeysee.com - 10/31/08 05:16 PM
The Chicago Sun-Times paper the Post-Tribune published the following article that I posted here on Active Rain as well deansguide. The article outlines a fantastic resource that Realtors can utilize in their beginning steps to creating their public speaking platform. The site is called Monkeysee.com and it provides content ideas, video resource library, and the opportunity to gain a following. The site is simple to use and it has huge potential in helping you move your message forward showing your knowledge, expertise, and experience.
How many times have we said: “If I could only watch someone do it first, I could … (3 comments)
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viral marketing: 10 Tips to Handling Problems: Perception is Reality Are You Up To The Task? - 10/15/08 01:07 AM
Perception is reality is an old saying with many truths. No matter how hard a person or business trys, if they ruin their name recognition or reputation, it is almost impossible to recover in the court of public opinion. Consequently it is extremely important to make certain that your actions speak as loud as your words.
Tips to Handling Problems
1. Acknowledge Dissatisfaction and agree with the complaint if it is valid
2. Apologize for the problems leading to dissatisfaction
3. Ask Permission to revisit and outline the series of events leading to the disatisfaction
4. Acknowlege Responsibility for the actions … (0 comments)
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viral marketing: Tequila: A Lesson In Marketing And Brand Identity - 09/12/08 01:07 AM
TGIF and watch this tour of Jose Cuervo Factory
Tequila the official party liquor, the daddy of the fiesta, the king of the shot, and the emperor of margarita madness is actually an amazing marketing story. What makes an often, horrible smelling, difficult to describe taste that can make the eyes water and throat wretch with a gag reflex similar to food posioning the #1 fastest growing category of liquor in America according to the 2005 Adams Handbook Advance the industry standard.
Granted the premium tequila brands like Patron produce incredibly rich and smooth tasting liquors, but the majority of … (4 comments)
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viral marketing: Facebook's "Insider's Guide to Viral Marketing" Great Place To Begin Your Facebook "Viral" Education - 09/08/08 09:09 PM
Michael Arrington Techcrunch Founder
This man may be one of the most important providers of information on the web and resources to anyone wanting to understand Web 2.0. Consider following his blog in order to further your education.
Although this information may be old since it debuted in April, it is still valuable to those who have not seen it yet. What am I talking about? Facebook's: "Insider's Guide to Viral Marketing" pdf here. First published and distributed to Facebook's 4,600 fans of FacebookPages, this document is a nice addition to anyone's library. I dug this up on Michael Arrington's … (0 comments)
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viral marketing: Networking Is A Mandatory Skill Set And No Longer An Optional Intangible - 08/21/08 05:54 PM
Back in the "olden days" networking was once an intangible option for business people to participate in, on their whim, as an auxillary method of marketing their businesses, services, products, or employer. It was a method that often included a cocktail, a bit of flirting, and old fashion soap opera like gossip. This activity was mostly limited to small groups with close knit memberships and even closer knit rules of engagement. That *&%( is over now.
"Networking is a valuable and sought after skill set, a method to create viral opportunities, a channel to establish the brand called 'You', and the … (18 comments)
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viral marketing: Networking Part 2: #1 Method For Networking Success-"Give it Away, Give it Away, Give it Away Now" - 08/14/08 05:36 PM
Courtesy Batman TV Wiki
In our last adventure our fragile business networker was accosted by the unseamly hardsell tactics of Superman during a networking event. Superman was the epitome of the hardsell, offer nothing, talking to much, and in general acting like the blowhard we all try to avoid.
#1 Method To Networking Success
"Give something that others Value, give it often, and give it WITHOUT asking for anything in return" -Jeffrey Gitomer
If you give people what they value, continuously give it to them, without asking for something in return or trying to sell them--you will have mastered the … (2 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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