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workshop: Blog and Brand Your Way to Employment: Inner Architect Bay Area Workshops Nov 18-19 - 10/16/08 06:40 PM
Susan Dean
Ignore the goofy man!
I am very happy to announce the finalized plans to present the Inner Architect workshop "Blogging to Employment" here in Northern California. The workshop is a detailed basic course on how to create an employment campaign utilizing your blog as the delivery system for your message. The goal is to provide people a plan on how to create their differentiating factor in order to stand apart from the estimated 1.1 million Americans who will lose their job in 2008.
Call to Action: If you know anyone who is unemployed, and I know I do at … (6 comments)
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workshop: #1 Method to Ending Your Fear of Public Speaking: Create a Workshop - 10/15/08 12:43 AM
Courtesy Public Speaking Wiki: This young man looks a bit uncomfortable?
What is the #1 fear Americans try to avoid everyday? It is not flying, not going to the dentist, not heights, nor is it reaching 30 without a wedding ring. The #1 fear for Americans is public speaking. We hate to stand up and voice our opinions in front of people. This is odd considering the “loud Americans” tag we carry throughout Europe when people think of our countrymen.
The following information will provide a strategy for overcoming the fear of public speaking and it will illustrate the benefits … (3 comments)
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workshop: Learn How to Create Your Own Compelling Workshop - 10/02/08 10:09 AM
Workshops are a creation of your own which become a tool for both you and your audience. The original idea is to create a tool which will deliver your "value" give. The Randy Pausch "head fake learning" value is that you learn about yourself, your ability to overcome obstacles, and your willingness to put yourself "out there."
If you want a great example of fortitude and putting yourself "out there" check out Scientific American writer Nikhil Swaminathan's great article on Randy here.
Benefits of Creating Your Workshop
1. Research makes you smarter. When you create a workshop you usually perform research
… (4 comments)
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workshop: Public Speaking Supports Your Marketing Efforts and "You" the Brand - 10/01/08 12:29 AM
I am happy to report that my workshop "Marketing Yourself Through Networking" was attended by 52 people this morning. The attendees came from all sectors of Silicon Valley with fantastic experience, knowledge, and know how. Even more heartening was the fact that so many people were willing to share their feedback, give of themselves, and truly make a difference in the presentation.
Public Speaking Platform
This experience was a very positive step in continuing to build my public speaking platform. The benefits:
1. Added 15 new people to my Linkedin network
2. Picked up 5 new Inner Architect newsletter subscribers
3. … (2 comments)
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workshop: Edit The Editor: Would You Attend This Workshop Just From The Message Below? - 09/08/08 08:37 PM
Since it worked so well the first time with my copy for submission to book distributors, I thought I would ask for everyone's help once again. The following is an announcement and flyer for my upcoming workshop on Networking in Northern California. I am trying to perfect the message for my workshop "Learn How To Market Yourself Through Networking."
What Would You Change or Fix?
If you could make changes to this copy what would you fix? Is it clear and succinct. Does the reader understand the value? Is it boring? Anything you can think of is very much appreciated!
Networking … (0 comments)
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workshop: Women-centric Networking Organizations Part 3: News Organization (Media) Sponsored Events - 07/24/08 12:48 PM
A fantastic example of a "hyper local" media organization with power, connectivity, and networking opportunities is Bay Area Business Woman aka BABW. Owned and operated by the wonderful Debra Costner, BABW is a small combination print media-online media organization billed as "Your Trusted Source For News, Trends, & Lifestyle Issues."
Along with my business partner Susan Hanshaw, I attended my first BABW event "Women Workin It, A Community Building Event" I was one of only 3 men in an audience of 75 women business owners. Here were my take aways:
Duel Platform
BABW provides readers a duel platform of print news … (2 comments)
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workshop: Learn From Google: Your Competitive Advantage - 07/16/08 11:24 AM
The New York Times article July 7, 2008 "Google, Zen Master of the Marketplace" in their Business "News Analysis" section teaches a very important lesson that all Realtors can benefit from if they adopt the following mantra:
The source of Google's competitive advantage is learning by doing--Hal R. Varian, Google chief economist
Learning by Doing
Similar to Nike's long time running ad "Just Do it" my interpretation of Google's ". . . learning by doing" is the process in which Google has created their "unfair advantage" and differentiating factor in their market
How Do You Learn by Doing
1. Blogging: … (10 comments)
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workshop: FoxBusiness.com publishes deansguide-active rain article: 10 Characteristics Of A Great Realtor - 07/08/08 02:10 PM
Whenever possible I try to share articles (I feel are valuable) that I have published on my blog deansguide with my friends here at Active Rain. The reason I feel confident that the following article contains some quality content is the fact that FoxBusiness.com published it July 7, 2008. This article appeared on Active Rain July 6, 2008 as "How Do You "Safeguard" Your Clients: 10 Things That Show Clients You Are The Educator and Expert."
The article appears on deansguide and Foxbusiness news under the title "10 Characteristics Of A Great Realtor: If You Don't Have These Skills You Are … (5 comments)
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workshop: Newsflash: FoxBusiness.com Publishes Article On John Harper Keynote Strategy - 06/27/08 05:36 PM
John Harper of the Harper Team in Danville, California was the subject of my last article about how to become an expert and go to source for your community through public speaking. In the article "Realtor John Harper Keynote Speaking Strategy: Become An Expert And Go To Source For Your Community" I chronicled John's next workshop and how he is building a public speaking platform within his business.
Blogburst
Blogburst is a content aggregation service aka free lance that is by membership only. You submit your blog, stand alone blogs only sorry, and they determine if you have the traffic and … (0 comments)
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workshop: Realtor John Harper Keynote Speaking Strategy: Become An Expert And Go To Source For Your Community - 06/27/08 11:14 AM
John Harper of theharperteam in Danville, California is the best example, template, for Realtors who understand the value of marketing yourself through public speaking. John is an expert, and I don’t use that term very often, in online networking aka social networking. Even more critical to his efforts is the fact that John is an expert in understanding the value of creating a public speaking platform within your business.
Learn How From John Harper
If you wish to understand how to become a go to source of free valuable information to your community as a workshop or keynote speaker, attend John’s … (0 comments)
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workshop: Add Value To Your Community And Business: Support A Program or Charity - 06/22/08 01:34 PM
In the first article in this series, Add Value To Your Community: Become An Expert Tip #1, I posited the idea that you could provide a free workshop-keynote speech by teaching a class at your county Adult Education aka Community Education program.
In this article the idea is for Realtors or brokers to choose a non-profit, charity, or state run program as your partner in networking. Simply put, your organization of choice becomes your marketing partner as well as networking benefactor.
How Does That Work?
1. Choose the organization that you are most passionate about in your life
2. Create a … (6 comments)
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workshop: How To Win New Clients, Build A Contact List, And Become The Expert In A Niche: Employment Networking Groups Your Ticket To Leads And New Partnerships - 06/18/08 02:15 PM
During your search for outside the box networking events, a great place to look after you have found your "society charity" events is in the employment niche. One of the best sources of contacts pertinent to the author I represent has been employment networking groups.
Why Networking Groups for Employment?
Many folks are being forced out of jobs, lay offs being the first step, and need to reevaluate their financial positions. Many decide they want more from life and wish to become entrepreneurs in a field that is a passion for them--following their hearts. Others feel stressed by their expenses including … (0 comments)
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workshop: Add Value To Your Community: Become An Expert Tip #1 - 06/06/08 05:30 PM
One of the easiest and most fulfilling methods to add value to your community, create goodwill amongst consumers, network into the business community as well as consumers, and position yourself as an expert in your field is to provide free Workshop-Keynote presentations. One of the most under utilized, content rich, environments is your county Adult Education or Community Education programs.
What is Community Education?
Community Education, aka Adult Education, is county sponsored often through the High School District. The classes run the gamet from Business, Technology, Fitness, Investment, Self Growth, Foriegn language, and many other topics. The majority of classes are … (3 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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