Drive Traffic to Your Website – part one

You have a content rich website.  You have added all the tools buyers and sellers could possibly want.  Why aren't they coming?  I am going to guess you need to take a close look at your web marketing strategy.  Getting people to your site requires effective and constant promotion. Your offline material must be used to drive traffic online.  We have all heard that we need to add our web address to everything.  But simply adding your web address to your marketing material as a one liner just below your phone number just doesn't cut it.  You need to add a call to action to your web address.  For instance your "Just Listed" post cards do a fine job of announcing that you've listed another house.  But by adding a simple call to action - For interior photos, room sizes and tax information go to www.mywebsite.com - you will increase the effectiveness of the print ad.  The goal is to have all of your marketing efforts supporting each other.  By using offline and online techniques together you can increase the effectiveness of both methods.