Do you want people to find you through videos. Showcasing your market is a great way to get found.
If you want to build an effective community video library, the first step is to outline your goals.
Still photos do a great job of selling homes, but videos offer us an experience. Sights and sounds help transport us to other locales - and the more senses you can engage via video, the better. More on that topic as we continue this series in the weeks ahead.
First of all, what do you love about your community? Here's a short list we created for Camas, Washington that (34 comments)
Last week, we featured an example of a neighborhood video with a reusable (generic-agent) open and close. It makes it easier to produce a series of neighborhood videos without the need for an on-camera stand up for each one.
This week, YouTube Thursdays focuses the lens on Community videos.
These should be the meat and potatoes of your video library. Instead of featuring the areas where people buy a particular home, these videos showcase the charm of the downtown scene or shopping area, what’s happening in the area, year-round festivals and community gatherings, not to mention, specialty videos like a featured business, ice-cream (36 comments)
Do you have the pulse of your community niche(s)? You should. Video is a great vessel for owning a marketplace. Schools, major employers, restaurants, parks, neighborhoods, businesses, and people come to life via videos. The benefits of Community Video Marketing :
Buyers: People find you because of your library of videos introducing them to the communities, neighborhoods, businesses and people in your market. Who can compete with the true community expert? Exactly.
Sellers: Potential sellers also want the local expert selling their property. If you’re the one who brings the community and neighborhoods to life, they’ll find (37 comments)
Unfortunately, weather issues have delayed our shooting schedule for our own introductory video. Therefore, we'll have to share it with you at a later date. If you have yours completed, please feel free it share it with us in the comments below.
Today, we have some final thoughts before moving on to the next video you need in your YouTube library. If you're still hesitate to create an Introductory video, ask yourself why. The most common objections we keep hearing are shyness, lack of skills, lack of time, etc.
If you're still working at it, here are links to the previous YouTube (24 comments)
community videos: YouTube Thursdays - Celebrate the Season with Videos
- 09/25/14 03:35 AM
Fall is the Perfect time to Shoot Community Videos Chances are the heat is beginning to temper, the leaves are start to change, the light is softening, and your community is now celebrating the harvest season in a variety of ways. What a great opportunity for you to showcase your area with video marketing. Here are several ideas to get you started.
Fall Bounty at the Local Farmers Markets Pumpkin Farms Carving a Pumpkin Take a Hayride Apple Cider Making Fall Fruit Harvests Harvest Celebrations Harvest Moon ( Try to capture movement ( clouds or tree branches moving in front (18 comments)
community videos: YouTube Thursdays - The Most Valuable Videos in your Library
- 08/07/14 04:36 AM
YouTube Thursdays - Getting the Most Bang for your Buck with Videos I read an interesting article in Inman News recently about YouTube videos, and specifically, YouTube videos for Real Estate. It confirms my belief that community/market based videos give you the best chance to connect with prospective clients. According to the author, Stephen Schweickart, 86 percent of online house hunters watch videos to learn about a specific community. If you’re the agent producing videos about your local market, guess who become a valuable, and perhaps trusted, resource? Your community-centric videos can be about area businesses, interviews with business owners, schools, neighborhoods, (35 comments)
Debb Janes and Bernie Stea have been a real estate team for over a decade in Clark County, WA, where they specialize in ViewHomes™, family estates, multi-generational living, and homes with large lots or acreage.