youtube thursdays: YouTube Thursday - Does Your Brand Shine with Quality?
- 01/28/16 03:21 AM
YouTube Thursday - Quality Shines
In our opinion, you've got to look at your videos with a critical eye. Do they send the right message to your potential client? For example, we're rebranding all of our videos - not an easy task, but necessary. Our new logo will be an information slide for most of our videos. However, recently we noticed a problem.You can easily see the difference in these two examples. The larger the playback mode the more the blur. It's really noticeable in full-screen viewing. A blurry logo is not acceptable.
Notice the difference in the quality of the logo jpg in this second video.
By … (10 comments)
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youtube thursdays: YouTube Thursdays - Use Video to become the Voice of Your Community
- 11/19/15 05:56 AM
Videos can Help Position You as the Market Expert - YouTube Thursdays for November 19,2015
My friend Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905 reminds me how important video can be for REALTORS®. Imagine being the voice of your community. You bring a market to life and share local parks and trails, events, people, and yes, even important news.
In my opinion, Gayle has a done a great job with these 2 videos. They aren't perfect, but it doesn't matter. She is doing a great job sharing important news with residents who live in the Fishhawk Lake area, and it gives all of us all a better … (25 comments)
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youtube thursdays: YouTube Thursdays - You have a video library - now what?
- 10/14/15 11:41 PM
How to best present your video marketing.
Charlie Dresen is my video hero - I've said it time and time again. Today, I typed in Steamboat's My Home, the name of his YouTube Channel, to find his most recent videos. However, the link led me to his video rich website, not his YouTube Channel. What a treat!
He has organized his videos in an easy to find, easy to digest format. He has a video listings section, areas to live in Steamboat, a lifestyle guide, properties he has sold, a video blog, and why you should hire him. It's perfect. Here's a link - I think you'll enjoy … (34 comments)
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youtube thursdays: YouTube Thursdays - Vimeo Thursdays?
- 10/07/15 11:39 PM
Where is the best home for your videos?
Earlier this week, my favorite couple from the Q, John McCormack and Debbie contacted me to ask some questions regarding their YouTube account. Specifically, why one of my YouTube videos counts down and appears to notify the viewer of an upcoming video (also mine)? They are frustrated because other videos are automatically featured at the end of theirs.
In this case, I think they may be watching videos of mine in a playlist. The autoplay loads the next video in the series immediately. It's better than a competitors video, but in my opinion, it would be better if the … (38 comments)
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youtube thursdays: YouTube Thursdays - Introductory Videos 2015
- 07/30/15 04:04 AM
Introductory Videos 2015 - YouTube Thursdays
You know I’ve written about them before, and even won an Active Rain contest in 2011 for my submission of an introductory video. Honestly, looking at the video now, it's no longer relevant. Nor, in my opinion, is it interesting enough to hold a viewer's attention. In fact, it darn near embarrasses me. Ha. Therefore, I’ve been looking around for new ideas.
First of all, I want this video to immediately grab the attention of potential viewers. It needs to be entertaining, informative, relatable ( to like-minded potential clients), and short! The last thing most of us want to look … (40 comments)
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youtube thursdays: YouTube Thursdays - Hyped about Hyperlapse from Instagram
- 06/17/15 03:09 AM
YouTube Thursdays - Hyped about Hyperlapse
( Note: I was so excited to share this with you, I jumped the gun. This marks the first Wednesday for a YouTube Thursdays Post. ;) )
You may remember my curiosity about Hyperlapse in a previous post. “Step up your Video Game - Hyperlapse from Instagram.” Business and life has kept me from exploring it further until today. The free app gives us the ability to speed up scenes (time lapse) and the stabilization capabilities are said to rival that $15 thousand dollar video equipment.
This example is especially impressive because I was running while shooting video from … (19 comments)
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youtube thursdays: YouTube Thursdays - Vimeo or YouTube for Real Estate Marketing?
- 06/11/15 01:47 AM
YouTube Thursdays - Vimeo or YouTube for Real Estate?
There is a lot of discussion about Vimeo. Rightfully so, paid accounts on Vimeo allow subscribers to feature beautifully smooth and clean looking videos without any clutter. It’s a supportive community of professionals and caters to niche topics.
If you want videos for business support or content pages, Vimeo is a great choice. In my opinion, real estate agents in the luxury niche should use Vimeo almost exclusively. However, YouTube is still a great platform and a good place to start your video marketing efforts.
Here are the basic differences:
Viewers Per Month
Vimeo - Approximately 100 … (24 comments)
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youtube thursdays: YouTube Thursdays - Good Videos have this in Common
- 04/30/15 12:11 AM
YouTube Thursday Tip for April 30, 2015
Recently, while watching two very different styles of video, it was apparent as to why it was easy to stick around until the end. They both told a story. One made me smile, the other was relatable - both were entertaining.
Patagonia gear may be expensive, but the company honors their wear guarantee for years and recycles old products. This video, about "Worn Wear," captured, and kept, my attention. It's likely because it appeals to my values, and is also entertaining. How can you not appreciate a message that encourages you to love the worn-well performance gear in your closet, instead of … (36 comments)
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youtube thursdays: Lifestyle Videos: Showcase Your Community & Your Expertise
- 02/05/15 04:48 AM
Today, YouTube Thursdays salutes my video hero, Charlie Dresen. His video skills represents a level I can hope to attain one day. He is simply the best. Please take the time to read his post, and watch the video. Also, I have disabled comments, Charlie deserves the props on his blog.
Oh, and don't forget to subscribe to Charlie's YouTube Channel, SteamboatsMyHome and to YouTube Thursdays. You'll find a lot of entertaining videos and inspiration in both spots.
Lifestyle Videos: Showcase Your Community & Your Expertise
Video, video, video. Are you tired of hearing about the importance of video … (0 comments)
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youtube thursdays: YouTube Thursdays - Does the Quality of your Videos Matter?
- 01/28/15 11:30 PM
YouTube Thursdays -Thanks Tammie White for inspiring today’s topic from your recent post, Does the Quality of Real Estate Videos Matter?
One of Tammie’s ( Tammie White ) points really stood out in my mind:
According to the Google searches I performed today, the quality of a video didn't seem to impact the search results. A professionally shot video didn't rank higher than a poorly shot video. What's the incentive to produce high-quality videos if they don't impact the rankings?
The real test would be to see how many of the videos got a decent number of viewings, and how long the viewers stayed … (47 comments)
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youtube thursdays: YouTube Thursdays - Video Thumbnails - Choose Wisely
- 11/05/14 11:48 PM
YouTube Thursdays - Video Thumbnails - Don't forget to choose wisely!
Video thumbnails are a quick snapshot of your video and can be used to engage viewers. When you upload a video into your YouTube channel, you will have three different thumbnails to choose from for your snapshot. Don't skip this step. I notice many videos have weak thumbnails, and that alone can discourage views.
After your video is finished uploading ( and processing), you'll find the three thumbnails, simply choose the one you feel is most compelling. Would it make you want to watch the video? Test it out on other people if … (42 comments)
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youtube thursdays: YouTube Thursdays - " Fall Back " with the Power of Video
- 10/30/14 04:49 AM
YouTube Thursdays - Oct 30, 2014 - “Fall Back” with Video
YouTube Thursdays reminds you to make your emails visually appealing with a short video -offering value. What better right now, than a reminder to “Fall Back” on Sunday, November 2?
It’s a quick and easy reason to contact your SOI - and of course, it reminds them of you. Here’s an example of what I’ll be sharing with my contacts tomorrow.
( It's actually about :35 - the trim edit may still be processing...)
Don’t forget the SEO power of video in your online marketing … (39 comments)
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youtube thursdays: YouTube Thursdays - 4K Ultra HD - The Future of Video?
- 09/11/14 01:26 AM
4K-Ultra HD - The Future of Video
One of our favorite TV shows, House of Cards is now shot in 4K Ultra HD. ( Simply put, 4K quadruples the number of pixels found in a full HD picture.) Late last year, Netflixs announced its intent to start streaming 4K content for it highly rated House of Cards, Season 2.
However to enjoy superior picture quality, in addition to having an UHD TV, you’ll also need an Internet connection of at least 15.6 megabits per second for the Neflix 4K stream - plus you’ll want to move your couch closer to the screen. ( … (53 comments)
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youtube thursdays: YouTube Thursdays - Don't "Muddy" the Sound
- 08/21/14 02:15 AM
The Importance of the Sound Check
During my days in broadcasting, the station engineers were neurotic about our microphones. They consistently checked the on-air talent’s mic settings and fussed over the sound. It’s that important. Naturally, I learned many terms during that time and one is called “muddy” audio.
Basically the term refers to a muffled sound, one that lacks clarity. It’s the sound you get when you use the internal microphone on your recording device, or your computer. Part of the problem is that built-in microphones also pick up the ambient noise.
While not all ambient noise is bad in our video … (82 comments)
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youtube thursdays: YouTube Thursdays - Summer Video Challenge
- 08/14/14 09:47 AM
YouTube Thursdays - If you’re going to do it, do it right. - August 14, 2014
Here’s a quick reminder to take part in Bob Crane’s Summer Video Challenge. It’s a good incentive to help us get out there highlight the best of our local markets. Another reminder, don’t leave home without the essentials - a decent video device, a tripod, and if you plan to talk during the shoot, an external microphone. Nothing turns off viewers faster than a shaky video and poor quality audio. If you don’t have an external microphone, consider voicing your narration during the … (19 comments)
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youtube thursdays: YouTube Thursdays - The Most Valuable Videos in your Library
- 08/07/14 04:36 AM
YouTube Thursdays - Getting the Most Bang for your Buck with Videos
I read an interesting article in Inman News recently about YouTube videos, and specifically, YouTube videos for Real Estate. It confirms my belief that community/market based videos give you the best chance to connect with prospective clients.
According to the author, Stephen Schweickart, 86 percent of online house hunters watch videos to learn about a specific community. If you’re the agent producing videos about your local market, guess who become a valuable, and perhaps trusted, resource?
Your community-centric videos can be about area businesses, interviews with business owners, schools, neighborhoods, … (35 comments)
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youtube thursdays: YouTube Thursdays - Won't you be my Neighbor-hood Video?
- 07/17/14 04:04 AM
YouTube Thursdays - Won’t you be my Neighbor-hood Video?
Want to tap into a great SEO resource? Create a series of videos featuring the neighborhoods you want to sell. Anita Clark offers proof of how successful these videos can be for winning clients - both buyers and sellers. In addition, when you help buyers or sellers in the neighborhood, you can add the video to your “just sold” blog post and reap new benefits. Anita does it all the time and her presentation is always impressive.
When you search for “Prune Hill View Homes, Camas” two of my posts still show up on … (36 comments)
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youtube thursdays: YouTube Thursdays - The Perfect Camera!
- 06/12/14 01:59 AM
YouTube Thursdays - The Perfect Camera
Today, YouTube Thursdays explores camera options for videographers who also want to take decent stills - with the same device. Three years ago, my Canon Vixia was a good choice as it does all the heavy lifting in terms of auto features. After all, it’s a digital camera. The HD video quality is decent and the stills are adequate.
However, as my skills and experience has evolved, so have my expectations. It’s time to take the next step. The next step for me means a good DSLR camera. ( Digital Single Lens Reflex) I … (36 comments)
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youtube thursdays: YouTube Thursdays - Throwback Thursday - Celebrate the Seasons
- 05/29/14 01:02 AM
YouTube Thursdays reminds you to celebrate the season. This is actually a throwback Thursday post. The original post was written in October of 2012.
Seasonal changes gives us an opportunity to get creative.
Do something unexpected and fun, it will help you hone your video editing skills and add some whimsy to your video library.
Here are just a few thought starters for you - remember to keep your niche in mind, perhaps you can further brand your services.
For example, here are a few short videos of mine that celebrate the season. Notice, most quietly brand my "green" (EcoBroker) niche.
Spring … (24 comments)
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youtube thursdays: YouTube Thursdays - Animated Videos - Yea or Nea?
- 05/15/14 03:37 AM
YouTube Thursdays - Animate or Not?
Most of you have probably seen those fun animated videos that some agents and Real Estate companies are using. They're not new and have been used for the past several years. However, a few of you have recently asked me about them. Personally, I’m not a big fan. The reason, they leave YOU out of the picture. In my opinion videos work best when they help buyers get to know you before they commit to picking up the phone and asking for help.
In addition, I think many animated videos feel gimmicky. Admittedly, the first … (39 comments)
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YouTube Thursday - Quality Shines
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