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How to Write and Design a Great Email Campaign - 07/27/08 06:45 PM
So far in my series about emarketing, Email Marketing: Have We Killed the Golden Goose - Part I, Part II - Improving Your Open Rate, The Four Letter" Words of emarketing - 200 Triggers that Flag SPAM Blockers & Stop You at the Gate, I brought up the following points: Email marketing is losing its effectiveness because we are sending out irrelevant and unwanted content We are not applying a "Best Practices" strategy to our efforts Our emails are too broad and need to be more targeted using segmentation, targeting, and personalization Our mailing lists may appear to be large databases … (6 comments)
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The "Four-Letter" Words of Email Marketing - 200 Triggers that Flag the SPAM Blockers & STOP You at the Gate - 07/26/08 09:35 PM
I have been blogging recently about how Realtors and builders are not getting the results that they once enjoyed from their emarketing efforts. See the posts Email Marketing: Have we Killed the Golden Goose Part I & Part II - Improving Your Open Rate.
To recap, fewer emarketing messages are getting opened by consumers. Many are bouncing either because the "e-address" is no longer valid, the mailbox is over quota, or the subscriber’s account has been suspended by the provider due to lack of use, but the biggest challenge facing marketers today is getting past the spam blockers.
In the previous … (23 comments)
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Is there a 1-800-HELP for Technology Addiction? - 07/25/08 07:03 PM
For the second day I have come into the office to discover that the Internet is down. This is serious. I feel like I am on a deserted island and living my worst nightmare. Sure, I have my trusty Blackberry Curve, but it's just not the same thing! A mobile browser is okay in a pinch . . . but honestly, on a mobi-web browser you can't open 117 tabs all at once to make your lunch reservations, monitor the market, read the blogs, comparison shop for that fabulous new pair of shoes you want . . .
After yesterday's taxing … (6 comments)
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Email Marketing: Have We Killed the Golden Goose? - Part II - Improving Your Open Rate - 07/24/08 09:00 PM
In my previous blog post "Email Marketing: Have We Killed the Golden Goose? Part I" I stated that I believe we have been using email marketing recklessly and as a result, consumers are ignoring their in-boxes because of the amount of irrelevant mail they have to endure. I presented some strategies for you to use to get past the gatekeepers and hopefully that post has made you rethink your approach to emarketing.
One thing I'd like to point out here: relying solely on emarketing will likely not produce the results you desire. Augment your emarketing with a matching well-designed direct mail piece targeted … (2 comments)
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Email Marketing: Have We Killed the Golden Goose? - Part I - 07/23/08 10:52 PM
Three emails I would really like to send:
Dear Dethroned or Exiled Monarchy,
I would be happy to help you with your banking needs. When can I expect the check? Would it be okay if I used your money to float my business until my ship comes in? Since we are on a first-name basis, and you are so gracious to give me this opportunity, I feel it only fair to tell you that every now and then I have to close out my checking account and open a new one because, well, quite frankly, I am not much on bookkeeping and … (5 comments)
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Consumer Behaviour During a Downturn - How to Adapt & Generate Business Part II - 07/23/08 05:04 PM
With fewer buyers driving around aimlessly looking at open houses and model centers, in yesterday's blog post "Consumer Behavior in a Downturn How to Adapt & Generate Business - Part I" we were trying to shed a little light on how to adapt and position yourself in front of consumers who might have a need for your services or product. The post ended by bringing up that with high fuel prices, people are hibernating at home and using the Internet as a source of entertainment.
In January, 2008, Nielsen reported that 94% of Internet users have shopped on-line. 94%!! I am convinced that given the current … (0 comments)
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Consumer Behaviour During a Downturn - How to Adapt & Generate Business Part I - 07/22/08 07:57 PM
Having been through multiple market swings over the years, and survived, I feel incredibly optimistic that I can still grow my business even though many are saying that we are in "hard" times. No matter what business you are in, you can use this time to grow your business through different strategies.
Never have we been able to inform consumers about our product and services like we can today. In the 80s, when the real estate market was slow, actually very much like today, I was selling on-site for a builder. We used to run a bunch of line ads on the weekends … (6 comments)
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Slashing Your Marketing Budget in Tough Times: How Deep Should You Cut? - 07/20/08 08:47 PM
My business is a little different from that of most Realtors. We are a marketing company that also happens to be a real estate company, so we are working not only with real estate agents on a regular basis but also with builders and developers. The one thing that both builders and Realtors are talking with us about is how they have curtailed their marketing efforts is an attempt to reduce expenses.
This concerns me. I have a hard time thinking of anything that promotes and increases my business as an expense. Marketing is a necessity. Without it, no one would know what service or product … (2 comments)
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Has "Customer Service" Become an Oxymoron? Building Stellar Customer Relationships - 07/17/08 02:52 PM
I am taking a page from my personal life and turning it into a coaching session. Hope you pick up some pointers or take the opportunity to share your tips and techniques, or even vent, by posting a comment.
Take care of the customer and they'll take care of you.
The customer is always right, even when they're wrong.
Good service is good business.
What ever happened to customer service? Is it just me, or does it seem like people and companies aren't trying very hard any more? Have companies and people become apathetic, or have our expectations become too great?
… (3 comments)
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Is the "New" FHA Loan the Buyer's (and Seller!) Best Friend? - 07/16/08 09:46 AM
If you have a home to sell or are looking to buy, an FHA loan could be the deal maker.
Now that the Jacksonville (Florida) real estate market is ramping back up, buyers are searching for the best value in a home and the best value in a mortgage. But with all the chatter in the media about tightened credit and Freddie and Fannie problems, where's a buyer to turn?
The best deal for smart home buyers may be the once favored mortgage of first-time buyers, the FHA mortgage, but now even "move-up" buyers need to seriously consider today's FHA loan … (4 comments)
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What's Really Happening in the Jacksonville (Florida) Real Estate market - 07/15/08 02:10 PM
We sent this article out to all of our clients in May and since then we have had more than a handful of people call or email and tell us that we should post this. It seems as though we aren't the only ones who recognize that there are plenty of good things to say about the market, and that we need to bang "the glass is half full" drum more loudly than those who are banging that it's empty.
Cheer up, Jacksonville. North Florida home buyers and sellers are in better shape than many are led to believe. Take a closer look at the facts!
… (2 comments)
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Deborah Fisher
Fort Worth,
TX
More about me…
Fisher & Company, P.A., Marketing & Creative Strategists
Cell Phone: (817) 559-2945
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