Are You Trying to Get to "YES" when the Buyer is Looking for No? - 08/31/08 09:56 PM
The other day I happened to answer a "sales" call at our office. The prospect called in and he was doing such a good job of asking the textbook "buyer" interest questions that I thought he might be a shopper* from one of our builder competitors.
Not that I am jaded and think that … (18 comments)
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How Do You Recruit New Agents? Help Wanted! (In More Ways than One!) - 08/26/08 03:12 PM
How do you recruit new agents to your firm? We really need to ramp up our general real estate activities and create an additional revenue stream for our company, plus we are sitting on site for clients and need to have a general real estate agent available to work those buyers who … (4 comments)
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Quick Tip: Exit Surveys - 08/25/08 08:20 AM
Here’s a quick tip to figure out what the general public really thinks about your homes, communities, amenities and site agents.
(Note to Realtors: You can use this at Open Houses to collect valuable buyer perceptions about your listings.)
Have someone greet and interview your model visitors as they depart your … (11 comments)
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Email Etiquette - 10 Tips to Improve Your Communication Effectiveness - 08/24/08 10:02 AM
We have thousands of sheets of our high-quality company letterhead and beautiful matching envelopes stored in our supply closet. Designed in-house, our stationary is full color, embossed, and printed on expensive paper that reflects the essence of who and what we feel we are to our clients. Unfortunately, many of our … (26 comments)
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Direct Mail Tip - Improving Customer Response - 08/24/08 08:30 AM
Do you use postcards, letters, newsletters and other direct mail pieces as a part of your promotional strategy?
Recently, someone sent me a direct mail piece that I still can't figure out. The offer was for a land / vacation home package at a price that caught my attention. A price that … (10 comments)
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Fay is on her Way? To Jacksonville??? Hello! Doesn't She Know That We Don't Do 'Canes Up Here? - 08/20/08 12:37 AM
Someone needs to tell hurricane Fay that she needs GPS. We never (well, ALMOST never) get hurricanes here in Northeast Florida. Local lore is that it is that cute little tummy tuck up there at the crown of the state just to our north that sends them up to either Georgia … (23 comments)
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Celebrity Bounty Hunter Leonard Padilla Should Hire a Publicist - 08/19/08 07:06 AM
California "celebrity" bounty hunter Leonard Padilla is in Orlando apparently formulating a plan to bail Casey Anthony out of jail. Anthony has been a guest of the Orlando judicial system for a month on charges of obstructing justice, making false statements and child neglect related to the disappearance of her three-year-old … (11 comments)
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"In the pool they're my competitors, but out of the pool they're my friends." Olympian Dana Torres - 08/17/08 10:23 PM
There is something about the Olympics that gets even the least sports-minded couch potato involved and interested in the medaling at the Olympic games. The world gets hooked on the Olympics with the Grand Opening Events and follow every event even though we ourselves are likely to never compete, never participate, … (10 comments)
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New Group - News Junkies - the Great Debate! - 08/17/08 08:18 PM
Are you chronically addicted to the all news stations such as FOXNews, CNN, MSNBC, etc? Do you watch Hannity and that other guy, won't miss O'Riely, or prefer Katie over Greta? Do your friends and family think that your car radio only has one station: Talk Radio?
Are you the type of person … (10 comments)
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Builder/Realtor Relationships - A Love/Hate Relationship - Bridging the Gap, Part II - 08/11/08 05:25 PM
I like the motivational and life changing speaker Stephen Covey. One of the things Stephen Covey says is that highly effective people seek first to understand then be understood. In my previous post Builder / Realtor Relationships - A Love/Hate Relationship Part I I began trying to create an awareness for Realtors … (3 comments)
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Emarketing Tidbit: Transactional Emails Make POWERFUL Selling Tools - 08/10/08 06:24 PM
When someone registers on your website or contacts you for more information via email, it's likely that you are using an automated email responder to notify them that their email has been received.
Instead of the expected "Thank you for contacting us" why not send a POWERFUL message back to your prospect with … (6 comments)
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The British are Coming, The British are Coming (and the Canadians, too!) - 08/10/08 03:41 PM
It comes as no surprise that the top states for foreign buyers are Florida, California, Arizona and Texas, but I was surprised recently when I reviewed a recent National Association of Realtors report that stated that Canadians are now the number one international buyer of American real estate, a position previously … (3 comments)
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Letters to the Great Swami Seeking Answers on the Market, the Market Bottom, and the Real Estate Recovery - 08/09/08 08:03 PM
Dear Real Estate Swami:
A couple of months ago I read something in one of your posts about the Jacksonville, Florida, Real Estate market being in a possible recovery. Are we in a recovery and if so, do you have any idea when home prices in Jacksonville will … (4 comments)
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Is there Anything More Wonderful than a New Puppy? Warning: Baby Pom Pics to Steal Your Heart - 08/08/08 02:20 PM
10:30 PM I put baby puppies to bed and crawl in mine. It was a long day that started for me at 5:30 AM. I was up at the crack of moon to get ready to drive down south to the breeder to pick up a precious, unseen, baby Pomeranian. I was supposed to pick up … (31 comments)
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6 Degrees of Seperation - 2 with Social Networking? - 08/05/08 09:42 PM
For the past week or so I have immersed myself in social networking to see what impact, if any, it could have on my business and that of my clients'. What an interesting exercise this has become.
While I have only just started getting involved with Facebook, Twitter, Utterz, and some of … (18 comments)
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With all of my Twittering and Tweeting, Do I Really Need Twirl?? - 08/05/08 11:39 AM
Do I need Twirl? Is it going to make my life any easier?
This keeping up with all of the social networking is killing me. I think I need to hire an Internet social secretary just to keep up with my Twitters, Tweets, and Utterz.
Now I have done … (8 comments)
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If You are being Passed in the RIGHT Lane, You are in the WRONG LANE (You Moron!) - 08/04/08 05:48 PM
I run up and down the state of Florida highways daily, and occasionally a few other states as well. I just have one question: What is it with these people who are seemingly asleep at the wheel of their cars and totally oblivious to the traffic around them? They are just … (6 comments)
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Builder - Realtor Relationships: A Love/Hate Relationship - Bridging the Gap Part I - 08/03/08 11:24 PM
Pity the poor offspring of a builder bringing home their future spouse, a Realtor, to meet mom and dad. Imagine the conversations going on behind closed doors later that night:
Builder Dad, "Where did we go wrong?"
Builder Mom, "She's doing this to get back at me because I didn't let her dye her hair chartreusse in the … (5 comments)
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The Rent vs Buy Question Finally Answered???? - 08/03/08 02:41 PM
Unavoidably these past few days I have been subjected to the media's announcement that it is cheaper to rent than to buy in many areas of the country.
One of the news reports I recently heard (in Orlando) said the typical home in the Orlando area was currently renting at just over … (0 comments)
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Business Cards: Design Them to Leave a Lasting Impression - 08/02/08 02:34 PM
Wow, did I collect a lot of business cards at the Southeast Builders Conference over the past few days, and fortunately I was able to hand out a bunch of mine. I hope that people will hang on to them as a reference for whenever someone says that they need help … (6 comments)
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