Sales & Marketing Strategies for Real Estate

By
Real Estate Broker/Owner - Fisher & Company, P.A., Marketing & Creative Strategists
Business really is like a football game. Every day you have to show up with your game face on, your play book open, and be dressed and ready to play. However, showing up isn't enough. You have to get into the red zone, and then be effective once you're there.

ARCHIVED BLOG POSTS

2008 

  Attention Fellow Realtors (& Active Rain Members) Attend our Next FREE Workshop to Help You Make 2008 Your Very Best Year EVER!  You might be wondering why I continue to host these free workshops for my fellow Realtors here in the Jacksonville area. I am on a Personal Campaign to Provide YOU wi...
08/14/2008
I like the motivational and life changing speaker Stephen Covey.  One of the things Stephen Covey says is that highly effective people seek first to understand then be understood.  In my previous post Builder / Realtor Relationships - A Love/Hate Relationship Part I  I began trying to create an a...
08/11/2008
When someone registers on your website or contacts you for more information via email, it's likely that you are using an automated email responder to notify them that their email has been received. Instead of the expected "Thank you for contacting us"  why not send a POWERFUL message back to your...
08/10/2008
It comes as no surprise that the top states for foreign buyers are Florida, California, Arizona and Texas, but I was surprised recently when I reviewed a recent National Association of Realtors report that stated that Canadians are now the number one international buyer of American real estate, a...
08/10/2008
    Dear Real Estate Swami: A couple of months ago I read something in one of your posts about the Jacksonville, Florida, Real Estate market being in a possible recovery.  Are we in a recovery and if so, do you have any idea when home prices in Jacksonville will be at the bottom?  Signed, Waitin...
08/09/2008
10:30 PM I put baby puppies to bed and crawl in mine.  It was a long day that started for me at 5:30 AM.  I was up at the crack of moon to get ready to drive down south to the breeder to pick up a precious, unseen, baby Pomeranian.  I was supposed to pick up one puppy, but came home with two.  Sa...
08/08/2008
For the past week or so I have immersed myself in social networking to see what impact, if any, it could have on my business and that of my clients'.  What an interesting exercise this has become. While I have only just started getting involved with Facebook, Twitter, Utterz, and some of the othe...
08/05/2008
Do I need Twirl?  Is it going to make my life any easier?   This keeping up with all of the social networking is killing me.  I think I need to hire an Internet social secretary just to keep up with my Twitters, Tweets, and Utterz.   Now I have done the unthought of and joined facebook (Deborah F...
08/05/2008
I run up and down the state of Florida highways daily, and occasionally a few other states as well.  I just have one question:  What is it with these people who are seemingly asleep at the wheel of their cars and totally oblivious to the traffic around them?  They are just lumbering and plodding ...
08/04/2008
Pity the poor offspring of a builder bringing home their future spouse, a Realtor, to meet mom and dad. Imagine the conversations going on behind closed doors later that night:  Builder Dad, "Where did we go wrong?" Builder Mom, "She's doing this to get back at me because I didn't let her dye her...
08/03/2008
Rainer
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Deborah Fisher

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Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.
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