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On Being a Christian in a Non-Christian World - Part I - 10/28/08 05:27 PM
For several weeks we held a family secret with baited breath: our beautiful Samantha had passed the at home test and was just barely pregnant.  My mother would say that you are either pregnant or not. There is no barely to it.  What my mother, who died relatively young, didn't know … (22 comments)

Thoughts on the Imprints of Childhood, On Being A Capitalist, & The Company We Keep. - 10/17/08 02:02 PM
The day I saw video of President Bush whooping it up with the Saudis was the day that changed forever my keen admiration of him.  Visions of Nero partying while Rome burned flashed through my mind.  Et tu, ‘W’? Et tu?
I was a ‘Bushwoman’ for many years.  I prayerfully and … (8 comments)

America’s Electoral Crisis – A Non-Partisan View - 10/10/08 07:33 AM
The recent activities around the nation to register voters and rush them to vote prior to any vetting process is putting America on the road to having elections every bit as fraudulent as those under dictatorship.
Every voter in America should be required to properly register, have their eligibility verified, … (7 comments)

Blogging As a Stress Reducer - Confessions of a Conservative - 10/07/08 04:51 PM
Okay, so as I told fellow AR bloggers Ted Baker, Cheryl Gilliam and Angelia Garcia last night that I dropped out of the blogging world for a month as I sort of got myself into the weeds and turned a par four with a dog leg into a double bogey.  Golfers will … (7 comments)

Branding - Part II of Focusing Less on the Sizzle - 10/07/08 02:04 PM
In my previous marketing-related post, Focus On The Steak and Not the Sizzle, I discussed the importance of focusing more on the steak and less on the sizzle.
To focus on the steak and capitalize on your brand, forget about working on your logo and tagline for a moment.  Instead, gather … (0 comments)

Focus on the Steak, Not the Sizzle - 10/06/08 08:08 PM
As a professional marketer, I have always been taught to sell the sizzle, not the steak. The problem with selling the sizzle is that often companies begin to rely strictly on the sizzle and forget that what the customer really wanted in the first place was a good steak. 
For many … (7 comments)

 
Real Estate Brokerage: Fisher & Company, P.A., Marketing & Creative Strategists
Deborah Fisher
Jacksonville, FL
More about me…
Fisher & Company, P.A., Marketing & Creative Strategists

Cell Phone: (904) 545-5204
Email Me
Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.



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