On Being a Christian in a Non-Christian World - Part I - 10/28/08 05:27 PM
For several weeks we held a family secret with baited breath: our beautiful Samantha had passed the at home test and was just barely pregnant.  My mother would say that you are either pregnant or not. There is no barely to it.  What my mother, who died relatively young, didn't know was that someone would invent a little $12 test that could tell you the news of the pitter-patter of little feet seemingly instantaneously. This is Samantha and Ryan's first baby, so you can imagine the hopeful excitement that everything would progress beyond the first few weeks and ultimately work out for a happy … (22 comments)

Thoughts on the Imprints of Childhood, On Being A Capitalist, & The Company We Keep. - 10/17/08 02:02 PM
The day I saw video of President Bush whooping it up with the Saudis was the day that changed forever my keen admiration of him.  Visions of Nero partying while Rome burned flashed through my mind.  Et tu, ‘W’? Et tu?
I was a ‘Bushwoman’ for many years.  I prayerfully and emotionally supported him through his first term and most of his second.  ‘W’ seemed like a great guy.  In fact, I think he probably still is, but I just can’t get that picture of him dancing in the desert sand with ‘the enemy', the Arabian oil barons whom we wretchedly … (8 comments)

America’s Electoral Crisis – A Non-Partisan View - 10/10/08 07:33 AM
The recent activities around the nation to register voters and rush them to vote prior to any vetting process is putting America on the road to having elections every bit as fraudulent as those under dictatorship.
Every voter in America should be required to properly register, have their eligibility verified, and provide a picture ID with a voter’s registration card at the poll in order to cast their vote for any election, be it a local, state or national election.
The argument that providing an ID will disenfranchise the poor, minorities, and the elderly has no merit.   States may offer those … (8 comments)

Blogging As a Stress Reducer - Confessions of a Conservative - 10/07/08 04:51 PM
Okay, so as I told fellow AR bloggers Ted Baker, Cheryl Gilliam and Angelia Garcia last night that I dropped out of the blogging world for a month as I sort of got myself into the weeds and turned a par four with a dog leg into a double bogey.  Golfers will understand exactly what I mean by that statement.
Golf is a great game, but golf as a stress reducer? I am not too sure about that.  I know far too many people who have wrapped their clubs around a tree, thrown a perfectly good wood into the water hazard, and literally kicked … (8 comments)

Branding - Part II of Focusing Less on the Sizzle - 10/07/08 02:04 PM
In my previous marketing-related post, Focus On The Steak and Not the Sizzle, I discussed the importance of focusing more on the steak and less on the sizzle.
To focus on the steak and capitalize on your brand, forget about working on your logo and tagline for a moment.  Instead, gather your team together and define your values.  Does everyone in the company, at ALL levels know what the corporate values are?  Do they share those values?
Here's the tough part: be honest with yourself and ask your employees and customers if you and your company are living up to those … (0 comments)

Focus on the Steak, Not the Sizzle - 10/06/08 08:08 PM
As a professional marketer, I have always been taught to sell the sizzle, not the steak. The problem with selling the sizzle is that often companies begin to rely strictly on the sizzle and forget that what the customer really wanted in the first place was a good steak. 
For many companies, branding has become the sizzle.  Someone in the executive chair is telling marketing to craft messages that are often at odds with the quality of the products and services that marketing is attempting to sell, and gobs of money is being spent to get those carefully scripted message in … (7 comments)

 
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Deborah Fisher

Fort Worth, TX

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Fisher & Company, P.A., Marketing & Creative Strategists

Cell Phone: (817) 559-2945

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Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.
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