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True Realtor Stories - You Be the Judge: Should The Builder Pay Either of These Real Estate Agents? - 02/06/10 01:45 PM
A Builder has his own site agents covering his model homes daily.  They are employees of the Builder, and work exclusively for him.  The Builder has a full sales and marketing department, and they are doing their own advertising to attract potential home buyers out to their model homes and communities.
The Builder co-ops with Realtors at 3%, and it's well-known in the community that the Builder is willing to work with Realtors.  He sends them Inventory sheets weekly so that they will know which homes are available for "quick-move-in" should they have a customer who needs something sooner rather than … (9 comments)

You Be The Judge: Should This Real Estate Agent Be Paid? - 02/03/10 04:16 PM
 
You Be the Judge: Should This Real Estate Agent Be Paid? 
 
The Case Before the Court:
A “For Sale By Owner” seller spent time and money advertising his property, holding 

open houses, and doing everything he could think of to attract a buyer to his property.   Several area real estate agents stopped by and asked him if he would co-op. Knowing that the customary co-op rate in the area was 3%, the seller replied that he would pay the Realtors 3% if they brought him a buyer. 
Realizing that he could increase his chances of selling his home faster with some professional help, … (13 comments)

 
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Deborah Fisher

Fort Worth, TX

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Fisher & Company, P.A., Marketing & Creative Strategists

Cell Phone: (817) 559-2945

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Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.
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