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agents: Craig's List Rental Scams Lead to Identity Theft & Stolen Deposits - 08/05/09 09:32 AM
This morning a local television station in North Florida aired a story about one of their employees having a bad experience searching for a rental property on Craig's List, the premier go-to on-line web-site that gives the term "searching the classifieds" an entirely new meaning.
Reportedly, an employee of the station was seeking a home to rent and found a home of interest on Craig's List allegedly owned by missionaries living in Africa.  The property was offered at $800 month, $800 deposit and no application fee, and prospective tenants were asked to fill out an on-line rental application that asked for bank account and social security numbers. 
The entire … (0 comments)

agents: How Do You Recruit New Agents? Help Wanted! (In More Ways than One!) - 08/26/08 03:12 PM
How do you recruit new agents to your firm?  We really need to ramp up our general real estate activities and create an additional revenue stream for our company, plus we are sitting on site for clients and need to have a general real estate agent available to work those buyers who are outside of the price range of the community in which we are selling. 
For years I have worked in the home building industry and I have been more focused on recruiting site agents, so putting together a general real estate team is something new to me. I don't think that people that we … (4 comments)

agents: Slashing Your Marketing Budget in Tough Times: How Deep Should You Cut? - 07/20/08 08:47 PM
My business is a little different from that of most Realtors.  We are a marketing company that also happens to be a real estate company, so we are working not only with real estate agents on a regular basis but also with builders and developers.  The one thing that both builders and Realtors are talking with us about is how they have curtailed their marketing efforts is an attempt to reduce expenses. 
This concerns me.  I have a hard time thinking of anything that promotes and increases my business as an expense.  Marketing is a necessity.  Without it, no one would know what service or product … (2 comments)

 
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Deborah Fisher

Fort Worth, TX

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Fisher & Company, P.A., Marketing & Creative Strategists

Cell Phone: (817) 559-2945

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Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.
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