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best practices: BEFORE You Hit SEND! - 07/02/09 12:29 PM

 
Ah, technology. How did we ever manage before the internet and the ability to email? 
This is an email I received earlier this morning from another agent, an agent whom I don't know.  The message pertains to my attempts over the past three months to hold a weekly all agent caravan in our market area.  The names of the area and lane were removed to mask the identity of the agent.  I am NOT making this up:
was this caravan to lease or to buy please advise. i have a property in the m******* on c**** p*** lsne fopr … (17 comments)

best practices: Branding - Part II of Focusing Less on the Sizzle - 10/07/08 02:04 PM
In my previous marketing-related post, Focus On The Steak and Not the Sizzle, I discussed the importance of focusing more on the steak and less on the sizzle.
To focus on the steak and capitalize on your brand, forget about working on your logo and tagline for a moment.  Instead, gather your team together and define your values.  Does everyone in the company, at ALL levels know what the corporate values are?  Do they share those values?
Here's the tough part: be honest with yourself and ask your employees and customers if you and your company are living up to those … (0 comments)

best practices: Email Marketing: Have We Killed the Golden Goose? - Part I - 07/23/08 10:52 PM
Three emails I would really like to send:
Dear Dethroned or Exiled Monarchy,
I would be happy to help you with your banking needs.  When can I expect the check?  Would it be okay if I used your money to float my business until my ship comes in? Since we are on a first-name basis, and you are so gracious to give me this opportunity, I feel it only fair to tell you that every now and then I have to close out my checking account and open a new one because, well, quite frankly, I am not much on bookkeeping and … (5 comments)

 
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Deborah Fisher

Fort Worth, TX

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Fisher & Company, P.A., Marketing & Creative Strategists

Cell Phone: (817) 559-2945

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Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.
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