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new homes: How NOT to Let YOUR Dream Home Be STOLEN OUT From Beneath You! - 08/12/09 09:52 PM
Whether you are a first-time homebuyer, or a seasoned "pro" at buying and trading up to that next dream home, with all of the new governmental regulations and requirements placed on mortgage lenders, every home shopper will benefit by knowing not only how much of a mortgage the lender can provide them, but as a buyer you'll benefit by having an inside track to ironing out the maze of required paperwork before you find that dream home.  To do otherwise greatly increases the chances of someone else STEALING YOUR DREAM HOME right out from underneath you! 
While it may still be a … (1 comments)

new homes: What's Really Happening in the Jacksonville (Florida) Real Estate market - 07/15/08 02:10 PM
We sent this article out to all of our clients in May and since then we have had more than a handful of people call or email and tell us that we should post this.  It seems as though we aren't the only ones who recognize that there are plenty of good things to say about the market, and that we need to bang "the glass is half full" drum more loudly than those who are banging that it's empty. 
Cheer up, Jacksonville.  North Florida home buyers and sellers are in better shape than many are led to believe.  Take a closer look at the facts!
… (2 comments)

new homes: Attention Builders! This is not the '80's! (Or why I don't have big hair and wear bows) - 05/31/07 10:50 AM
I am a homebuilding marketing addict and I can't resist touring builder's model homes.  As a homebuilding marketing executive for a number of years, a member of the NAHB, and now the president of my own company (we provide professional real estate services to the general public as well as sales and marketing services to homebuilders) I live and breathe residential marketing, and I love to see what builders are doing well.
When we take on a builder client, we spend time learning as much about them as we can so that we can do a great job on their behalf.  Yesterday, when touring … (1 comments)

 
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Deborah Fisher

Fort Worth, TX

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Fisher & Company, P.A., Marketing & Creative Strategists

Cell Phone: (817) 559-2945

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Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.
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