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realtors: True Realtor Stories - You Be the Judge: Should The Builder Pay Either of These Real Estate Agents? - 02/06/10 01:45 PM
A Builder has his own site agents covering his model homes daily.  They are employees of the Builder, and work exclusively for him.  The Builder has a full sales and marketing department, and they are doing their own advertising to attract potential home buyers out to their model homes and communities.
The Builder co-ops with Realtors at 3%, and it's well-known in the community that the Builder is willing to work with Realtors.  He sends them Inventory sheets weekly so that they will know which homes are available for "quick-move-in" should they have a customer who needs something sooner rather than … (9 comments)

realtors: Attention Northeast Florida Real Estate Agents: Join the NEW MLS Zone 1 Caravan - 05/04/09 11:57 AM
 
JACKSONVILLE AREA AGENTS:
Are you interested in Exposing YOUR Listings on the NEW Zone 1 Mandarin/San Marco Caravan?
The SUCCESS of the Zone 1 Caravan DEPENDS on YOU!
SHOW MORE-SELL MORE!
1.   Submit up to 3 homes of your homes listed in MLS Zone 1 in order of preference for inclusion on the Caravan list. Send your 3 homes to dfisher@fishercopa.com by 3 PM this WEDNESDAY.  Please provide:
 
a.   MLS Number
b.  Property Address
c.   Current Price
d.  Your Name
e.   Contact #
f.     Firm Name
 
2.   The number of your listings that make each week’s caravan list depends on how many submissions we get. FIRST COME FIRST SERVED! Each week we … (0 comments)

realtors: Builder/Realtor Relationships - A Love/Hate Relationship - Bridging the Gap, Part II - 08/11/08 05:25 PM
I like the motivational and life changing speaker Stephen Covey.  One of the things Stephen Covey says is that highly effective people seek first to understand then be understood.  In my previous post Builder / Realtor Relationships - A Love/Hate Relationship Part I  I began trying to create an awareness for Realtors and Builders of how each other thinks.  Realtors think apples and builders think oranges.  It doesn't mean that either of them is thinking wrong.  It's just two different perspectives on the residential real estate industry.  I'm hoping that a better understanding between the two will lead to more successful business … (3 comments)

realtors: 6 Degrees of Seperation - 2 with Social Networking? - 08/05/08 09:42 PM
For the past week or so I have immersed myself in social networking to see what impact, if any, it could have on my business and that of my clients'.  What an interesting exercise this has become.
While I have only just started getting involved with Facebook, Twitter, Utterz, and some of the other networks that are available, I did make a decision a few weeks ago to actively post to my Active Rain blog spot, and have followed through, posting, reading, and commenting when appropriate.  I've made some great contacts on Active Rain, people that are smart, people that make me think or laugh, and these have … (18 comments)

realtors: Builder - Realtor Relationships: A Love/Hate Relationship - Bridging the Gap Part I - 08/03/08 11:24 PM
Pity the poor offspring of a builder bringing home their future spouse, a Realtor, to meet mom and dad. Imagine the conversations going on behind closed doors later that night: 
Builder Dad, "Where did we go wrong?"
Builder Mom, "She's doing this to get back at me because I didn't let her dye her hair chartreusse in the 10th grade.  I knew she'd make me pay for that some day.  But in this way!"
Builder Dad, "A Realtor.  She's actually going to marry a Realtor."
Builder Mom, "How could she do this to us?  And in our own home?"
Picture it: Downstairs. The front door.  Suitcase in hand.
… (5 comments)

realtors: Slashing Your Marketing Budget in Tough Times: How Deep Should You Cut? - 07/20/08 08:47 PM
My business is a little different from that of most Realtors.  We are a marketing company that also happens to be a real estate company, so we are working not only with real estate agents on a regular basis but also with builders and developers.  The one thing that both builders and Realtors are talking with us about is how they have curtailed their marketing efforts is an attempt to reduce expenses. 
This concerns me.  I have a hard time thinking of anything that promotes and increases my business as an expense.  Marketing is a necessity.  Without it, no one would know what service or product … (2 comments)

 
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Deborah Fisher

Fort Worth, TX

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Fisher & Company, P.A., Marketing & Creative Strategists

Cell Phone: (817) 559-2945

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Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.
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