spam blockers: I Have Created a Monster - 01/30/09 11:08 AM
Fisher's Law # 3: Email boxes are vacuums that when emptied will be refilled at a rate faster than the previous emptying.
Here it is Friday, I have a to-do list the size of the old woman in the shoe's grocery shopping list, and I have just emptied my email in-box. 422 emails not including the canned spam-ham. (My filter does a nice job of grabbing those spam things and stuffing them through the garbage disposal before they ever get to me.)
So, here I sit, Friday, what really should be a legal skip day in all 50 states, and after … (10 comments)

spam blockers: The "Four-Letter" Words of Email Marketing - 200 Triggers that Flag the SPAM Blockers & STOP You at the Gate - 07/26/08 09:35 PM
 
I have been blogging recently about how Realtors and builders are not getting the results that they once enjoyed from their emarketing efforts.  See the posts Email Marketing: Have we Killed the Golden Goose Part I & Part II - Improving Your Open Rate. 
To recap, fewer emarketing messages are getting opened by consumers.  Many are bouncing either because the "e-address" is no longer valid, the mailbox is over quota, or the subscriber’s account has been suspended by the provider due to lack of use, but the biggest challenge facing marketers today is getting past the spam blockers. 
In the previous … (23 comments)

 
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Deborah Fisher

Fort Worth, TX

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Fisher & Company, P.A., Marketing & Creative Strategists

Cell Phone: (817) 559-2945

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Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.
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