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technology: BEFORE You Hit SEND! - 07/02/09 12:29 PM

 
Ah, technology. How did we ever manage before the internet and the ability to email? 
This is an email I received earlier this morning from another agent, an agent whom I don't know.  The message pertains to my attempts over the past three months to hold a weekly all agent caravan in our market area.  The names of the area and lane were removed to mask the identity of the agent.  I am NOT making this up:
was this caravan to lease or to buy please advise. i have a property in the m******* on c**** p*** lsne fopr … (17 comments)

technology: Is there a 1-800-HELP for Technology Addiction? - 07/25/08 07:03 PM
For the second day I have come into the office to discover that the Internet is down.  This is serious.  I feel like I am on a deserted island and living my worst nightmare.  Sure, I have my trusty Blackberry Curve, but it's just not the same thing!   A mobile browser is okay in a pinch . . . but honestly, on a mobi-web browser you can't open 117 tabs all at once to make your lunch reservations, monitor the market, read the blogs, comparison shop for that fabulous new pair of shoes you want . . .
After yesterday's taxing … (6 comments)

technology: Consumer Behaviour During a Downturn - How to Adapt & Generate Business Part II - 07/23/08 05:04 PM
With fewer buyers driving around aimlessly looking at open houses and model centers, in yesterday's blog post "Consumer Behavior in a Downturn How to Adapt & Generate Business - Part I" we were trying to shed a little light on how to adapt and position yourself in front of consumers who might have a need for your services or product.  The post ended by bringing up that with high fuel prices, people are hibernating at home and using the Internet as a source of entertainment. 
In January, 2008, Nielsen reported that 94% of Internet users have shopped on-line.  94%!!  I am convinced that given the current … (0 comments)

technology: Consumer Behaviour During a Downturn - How to Adapt & Generate Business Part I - 07/22/08 07:57 PM
Having been through multiple market swings over the years, and survived, I feel incredibly optimistic that I can still grow my business even though many are saying that we are in "hard" times.  No matter what business you are in, you can use this time to grow your business through different strategies. 
Never have we been able to inform consumers about our product and services like we can today.  In the 80s, when the real estate market was slow, actually very much like today, I was selling on-site for a builder.  We used to run a bunch of line ads on the weekends … (26 comments)

 
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Deborah Fisher

Fort Worth, TX

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Fisher & Company, P.A., Marketing & Creative Strategists

Cell Phone: (817) 559-2945

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Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.
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