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writing emails: BEFORE You Hit SEND! - 07/02/09 12:29 PM

 
Ah, technology. How did we ever manage before the internet and the ability to email? 
This is an email I received earlier this morning from another agent, an agent whom I don't know.  The message pertains to my attempts over the past three months to hold a weekly all agent caravan in our market area.  The names of the area and lane were removed to mask the identity of the agent.  I am NOT making this up:
was this caravan to lease or to buy please advise. i have a property in the m******* on c**** p*** lsne fopr … (17 comments)

writing emails: How to Write and Design a Great Email Campaign - 07/27/08 06:45 PM
So far in my series about emarketing, Email Marketing: Have We Killed the Golden Goose - Part I,  Part II - Improving Your Open Rate, The Four Letter" Words of emarketing - 200 Triggers that Flag SPAM Blockers & Stop You at the Gate, I brought up the following points: Email marketing is losing its effectiveness because we are sending out irrelevant and unwanted content We are not applying a "Best Practices" strategy to our efforts Our emails are too broad and need to be more targeted using segmentation, targeting, and personalization Our mailing lists may appear to be large databases … (28 comments)

 
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Deborah Fisher

Fort Worth, TX

More about me…

Fisher & Company, P.A., Marketing & Creative Strategists

Cell Phone: (817) 559-2945

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Observations on the homebuilding and real estate market from a former senior level marketing executive in the home building industry now the president of a hybrid sales and marketing firm geared to builders and developers.
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