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decorate to sell: Sometimes home staging won't work - 01/08/07 08:53 AM
If a home is staged well it will sell faster and for more money than one that isn't staged. This assumes:
the stager did a good jobthe home is priced and marketed properlyThis won't happen unless:the homeowner follows through on the recommendations of both the agent and stagerI've seen some very … (2 comments)

decorate to sell: Should real estate agents pay for home staging? - 11/03/06 01:08 PM
Some agents will pay for a home staging consultation as part of the service they offer homeowners when they get a new listing. Clearly there are several points in favor of this:
helps differentiate the agent from others who don't offer this serviceprovides a value added service that may build customer loyaltythe … (32 comments)

decorate to sell: Virtual tours versus still photos to market a property - 10/09/06 08:43 AM
Many agents wonder about the the value of virtual tours to market their listings. Obviously they add yet another cost and it's money right out of the agent's pocket.When I'm house hunting (which I do often, I bought 6 houses in about 9 years) I like virtual tours because it really … (13 comments)

decorate to sell: Why Home Staging Ups the Selling Price of a Home - 10/08/06 04:09 PM
People imagine they can look past ugly decor or empty rooms and see 'potential', but usually they can't! That's why successful builders use Model Homes and Model Suites to sell their projects.
Savvy home sellers realize that the same principals apply in the resale market and turn to Professional Home Stagers or … (3 comments)

decorate to sell: Is Home Staging Just a Fad? - 09/30/06 12:10 PM
As long as there are homeowners with any of these characteristics or in these situations, there will be a need for home stagers:
too much cluttertoo much furnitureblank wallsfurniture that doesn't suit the price point of their homefurniture that doesn't suit the lifestyle of the likely buyer for their home not enough … (4 comments)

decorate to sell: Home Staging Sets Condo Apart From Others - 09/09/06 11:35 AM
This fall will see a lot of condos sitting for too long in markets that were previously hot. Many agents cling to the belief that it's all about dollars per square foot. That might be true if buyers only shopped with logic. But we all know they actually buy on … (5 comments)

decorate to sell: Realtor's question about ROI from Home Staging - 09/03/06 01:28 PM
Realtor's Question
A realtor just wrote to ask me:
Can you direct me to a resource that will help me accurately advise my clients as to where to spend thier home improvement dollars for the highest return? I do of course advise to clean, de clutter, tidy the yard and garden, paint and … (4 comments)

decorate to sell: How to Hire a Home Stager - 08/26/06 01:49 PM
Here are some tips for homeowners thinking of hiring a home stager:- A true home staging expert will stage your home for your particular target market. Home stagers aren't merely decorators, they should understand real estate and how and why people buy the homes they do.- Home staging is a completely … (9 comments)

 
Home Stager: Debra Gould (Six Elements Inc.)
Debra Gould
Toronto, ON
More about me…
Six Elements Inc.

Office Phone: (416) 691-6615
Email Me
Get a different real estate perspective from a non-agent. Articles of interest to real estate agents written by compulsive home buyer and home staging expert Debra Gould (The Staging Diva).


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