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home stager: How far do you go bending the truth in real estate listings? - 04/05/07 12:46 PM
We all know what "quaint", "cosy", "gem", "first time on the market in 25 years" mean in real estate ads.
But how far do you go to try and make your latest listing sound attractive to potential buyers?
I'm writing this not as a home stager or home staging trainer. I'm writing … (3 comments)

home stager: Home Staging isn't quite what you see on TV! - 02/07/07 02:01 PM
I love that home staging TV shows are boosting the average person's awareness of the importance of presenting their home in the best possible way when it's time to sell. It's also increasing awareness that "home staging" is actually a service.
But, it's a service that comes with a cost.
My concern … (6 comments)

home stager: Sometimes home staging won't work - 01/08/07 08:53 AM
If a home is staged well it will sell faster and for more money than one that isn't staged. This assumes:
the stager did a good jobthe home is priced and marketed properlyThis won't happen unless:the homeowner follows through on the recommendations of both the agent and stagerI've seen some very … (2 comments)

home stager: Should Real Estate Agents Be Home Stagers? - 01/07/07 07:48 PM
Here's a typical inquiry I get from realtors:
"I am a 20+ year veteran of Real Estate in the Tampa area. I have been staging homes for years! The problem is that I did it to help sell the listings...and now people expect it from me.... and of course I am not … (3 comments)

home stager: Should real estate agents pay for home staging? - 11/03/06 01:08 PM
Some agents will pay for a home staging consultation as part of the service they offer homeowners when they get a new listing. Clearly there are several points in favor of this:
helps differentiate the agent from others who don't offer this serviceprovides a value added service that may build customer loyaltythe … (32 comments)

home stager: Why Home Staging Ups the Selling Price of a Home - 10/08/06 04:09 PM
People imagine they can look past ugly decor or empty rooms and see 'potential', but usually they can't! That's why successful builders use Model Homes and Model Suites to sell their projects.
Savvy home sellers realize that the same principals apply in the resale market and turn to Professional Home Stagers or … (3 comments)

home stager: Is Home Staging Just a Fad? - 09/30/06 12:10 PM
As long as there are homeowners with any of these characteristics or in these situations, there will be a need for home stagers:
too much cluttertoo much furnitureblank wallsfurniture that doesn't suit the price point of their homefurniture that doesn't suit the lifestyle of the likely buyer for their home not enough … (4 comments)

 
Home Stager: Debra Gould (Six Elements Inc.)
Debra Gould
Toronto, ON
More about me…
Six Elements Inc.

Office Phone: (416) 691-6615
Email Me
Get a different real estate perspective from a non-agent. Articles of interest to real estate agents written by compulsive home buyer and home staging expert Debra Gould (The Staging Diva).


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