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real estate trends: How far do you go bending the truth in real estate listings? - 04/05/07 12:46 PM
We all know what "quaint", "cosy", "gem", "first time on the market in 25 years" mean in real estate ads.
But how far do you go to try and make your latest listing sound attractive to potential buyers?
I'm writing this not as a home stager or home staging trainer. I'm writing … (3 comments)

real estate trends: Should real estate agents pay for home staging? - 11/03/06 01:08 PM
Some agents will pay for a home staging consultation as part of the service they offer homeowners when they get a new listing. Clearly there are several points in favor of this:
helps differentiate the agent from others who don't offer this serviceprovides a value added service that may build customer loyaltythe … (32 comments)

real estate trends: Virtual tours versus still photos to market a property - 10/09/06 08:43 AM
Many agents wonder about the the value of virtual tours to market their listings. Obviously they add yet another cost and it's money right out of the agent's pocket.When I'm house hunting (which I do often, I bought 6 houses in about 9 years) I like virtual tours because it really … (13 comments)

 
Home Stager: Debra Gould (Six Elements Inc.)
Debra Gould
Toronto, ON
More about me…
Six Elements Inc.

Office Phone: (416) 691-6615
Email Me
Get a different real estate perspective from a non-agent. Articles of interest to real estate agents written by compulsive home buyer and home staging expert Debra Gould (The Staging Diva).


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