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staging diva: How far do you go bending the truth in real estate listings? - 04/05/07 12:46 PM
We all know what "quaint", "cosy", "gem", "first time on the market in 25 years" mean in real estate ads.
But how far do you go to try and make your latest listing sound attractive to potential buyers?
I'm writing this not as a home stager or home staging trainer. I'm writing as someone who personally bought 6 homes in 8 years. I lived in and staged all of them which is how I got into staging. I'm always on the look out for my next house so I'm an active reader of real estate ads, visitor to real estate agents' websites … (3 comments)
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staging diva: Sometimes home staging won't work - 01/08/07 08:53 AM
If a home is staged well it will sell faster and for more money than one that isn't staged. This assumes:
the stager did a good jobthe home is priced and marketed properlyThis won't happen unless:the homeowner follows through on the recommendations of both the agent and stagerI've seen some very badly staged homes and I've seen beautifully staged homes priced $100,000 above where they should be. This may be the fault of the stager, the agent, the homeowner or any combination thereof.
As with any profession, there are people at the top of their game and others who aren't. That's why … (2 comments)
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staging diva: Should Real Estate Agents Be Home Stagers? - 01/07/07 07:48 PM
Here's a typical inquiry I get from realtors:
"I am a 20+ year veteran of Real Estate in the Tampa area. I have been staging homes for years! The problem is that I did it to help sell the listings...and now people expect it from me.... and of course I am not getting paid to "Stage". Do you think trying to now charge $$$ tostage is going to be a conflict with my real estate career? I just want to know if you feel these two careers can co-exist....... real estate is very very slow in Florida, and I felt with all the … (3 comments)
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staging diva: Virtual tours versus still photos to market a property - 10/09/06 08:43 AM
Many agents wonder about the the value of virtual tours to market their listings. Obviously they add yet another cost and it's money right out of the agent's pocket.When I'm house hunting (which I do often, I bought 6 houses in about 9 years) I like virtual tours because it really gives me a better sense of the home and whether I want to go see it. In most cases, they help me rule out visiting the property, whereas excellent still shots might have drawn me in!
Clearly there's an expense to having a virtual tour made and you'd have to weigh … (13 comments)
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staging diva: Will home staging work in a conservative market? - 10/01/06 12:09 PM
Home Staging is an effective strategy and business to operate anywhere because what home stagers offer is not a frill. It's a service that homeowners will make huge profits from. And, with real estate slowing down in so many markets, of course homeowners and their agents will be looking for an edge.If you don't decorate the house to sell quickly and for top dollar, the only other alternative is to keep dropping the price until someone buys! That's not a scenario that sits well with homeowners because it's money right out of their pockets.Also, an increasing number of savvy real estate … (3 comments)
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Debra Gould
Toronto,
ON
More about me…
Six Elements Inc.
Office Phone: (416) 691-6615
Email Me
Get a different real estate perspective from a non-agent. Articles of interest to real estate agents written by compulsive home buyer and home staging expert Debra Gould (The Staging Diva).
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