advertising: An Open Letter to All REALTORS - from a Prospective Buyer (and Potential Client) - 11/19/07 06:01 PM
Dear REALTOR, Allow me to introduce myself. My name is Prospective Buyer. I am the person that all of your marketing and advertising dollars, when applied properly, appeal to. If all the stars align, I’m your client. I’m even already pre-qualified to buy a new house. While my credit score … (62 comments)
advertising: It's Time To TOOT - A Little Bit Louder Now! - 08/06/07 03:25 PM
Why? Why? Why? I just have to ask, "Why?" WHY is it so hard for home stagers to stand up and be heard? Why are we so quiet about the service we provide? What's the big secret? With first hand knowledge and personal experience behind you, think about it this way … (22 comments)
advertising: Your MARKETING efforts is what sells your listings ... Even Tony Marriott agrees! - 06/14/07 10:45 AM
While surfing around A/R this morning, I came across one of the pillars of A/R - Tony Marriott's blog entitled "Getting Ready For Showtime" Tony's Blog includes a Top 10 Checklist of things to do prior to "showtime"- that is before putting your house or listing on the market or MLS. As … (11 comments)
advertising: Want more business? Take Note - 06/11/07 09:09 PM
Want more business? How about more referrals? Then consider the power of a hand written note. I am almost fanatical about writing notes. Right after an appointment with a perspective client, I send them a note expressing my appreciation for their time. When someone says something complimentary about me or my business, I'll send a note with a … (32 comments)
advertising: Everything I learned about selling ... I learned from a Car Salesman - 06/11/07 05:23 PM
Today, tomorrow and yesterday - everyday is a day filled with learning opportunities and if I keep my eyes open, I may just happen to recognize them. If I'm smart, I implement them. So, when I went to buy a new car, it dawned on me that I could learn alot … (12 comments)
advertising: USPS Postage Rate Increase - Effective May 14 - 05/07/07 08:30 PM
Just a reminder that in one week, the postage rates are going up. A first class postage stamp will be 41cents. Now would be a really good time to go out and stock up on 2cent stamps. Remember what happened last time? The Post Office ran out of 2cent stamps. It was a … (4 comments)
advertising: Are You Approachable or Avoidable? - 03/29/07 08:51 PM
I recently ran across Benjamin Jenk's blog about name tags and it got me thinking about the approachability or even the likability of the successful people in the real estate industry. Is there truly any way to succeed without having an approachable attitude or a like-able personality? I receive a e-newsletter from this guy … (6 comments)
advertising: Remove Your Vehicle Advertising Upon Request? - 02/27/07 01:25 PM
OK - so I'm spinning off from yesterday's blog. A/R member, Elaine Reese, brought up a really good point that I think deserves some additional consideration. Let's chat about clients (or perspective clients) requesting that all vehicle signage be removed before visiting the property. Car wraps, aside, if we have magnet signs that are … (20 comments)
advertising: Vehicle Advertising + Road Rage = Stalker? - 02/26/07 08:32 PM
Dawn Cook's blog about Road Rage, got me thinking about vehicle advertising. While driving to an appt this a.m., I counted well over 100 vehicles with magnetic signs or some type of advertising (agents, landscapers, stores, restaurants, delivery service, pizza, computer repair - you get the point). I'm a very cautious … (55 comments)
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