marketing: An Open Letter to All REALTORS - from a Prospective Buyer (and Potential Client) - 11/19/07 06:01 PM
Dear REALTOR,
Allow me to introduce myself. My name is Prospective Buyer. I am the person that all of your marketing and advertising dollars, when applied properly, appeal to. If all the stars align, I’m your client. I’m even already pre-qualified to buy a new house. While my credit score … (62 comments)
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marketing: It's Time To TOOT - A Little Bit Louder Now! - 08/06/07 03:25 PM
Why? Why? Why? I just have to ask, "Why?"
WHY is it so hard for home stagers to stand up and be heard? Why are we so quiet about the service we provide? What's the big secret?
With first hand knowledge and personal experience behind you, think about it this way … (22 comments)
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marketing: Cool SEO Website - websitegrader.com - 06/23/07 10:32 PM
Website SEO Score - Website Grader
First off - let me preface this blog by saying I know NOTHING about search engine optimization. I know just enough to be considered dangerous, but I am learning more every day. If you are an seo guru, like our own Karen George, then this is … (20 comments)
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marketing: What's Your Price? The Value of Your Service - 06/22/07 11:06 AM
Staging Arizona Real Estate: Value of Your Service: Putting a price tag on what you do
If someone called you and asked you "How much does it cost?" or "What is your price?" What do you say? Do you put a dollar amount on the "perceived value" of your service or are you hourly?
What is the value of … (0 comments)
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marketing: IKEA launches new business website - 06/20/07 09:49 AM
For those of you who shop at IKEA - you get it. It's not just another "store" - it's an experience. Drop the kiddies off in the kiddie-care area for a couple of hours and begin your adventure. Heck - sit down and have a nice lunch too (meatballs … (11 comments)
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marketing: The Worst Day of Home Staging Is Still Better Than ....Anything Else? - 06/19/07 09:26 PM
Home Staging, Property Merchandising, Redesign, Redecorating, Fluffing, Property Staging, Neutralizing ....
Let me be the first to admit it - I love staging and it's been very rewarding journey. But ... it's not all fun and games, is it? We have nannies and before/after school care. We drive mobile restaurants and have DVD players … (15 comments)
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marketing: Your MARKETING efforts is what sells your listings ... Even Tony Marriott agrees! - 06/14/07 10:45 AM
While surfing around A/R this morning, I came across one of the pillars of A/R - Tony Marriott's blog entitled "Getting Ready For Showtime"
Tony's Blog includes a Top 10 Checklist of things to do prior to "showtime"- that is before putting your house or listing on the market or MLS. As … (11 comments)
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marketing: Want more business? Take Note - 06/11/07 09:09 PM
Want more business?
How about more referrals?
Then consider the power of a hand written note.
I am almost fanatical about writing notes. Right after an appointment with a perspective client, I send them a note expressing my appreciation for their time. When someone says something complimentary about me or my business, I'll send a note with a … (32 comments)
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marketing: Everything I learned about selling ... I learned from a Car Salesman - 06/11/07 05:23 PM
Today, tomorrow and yesterday - everyday is a day filled with learning opportunities and if I keep my eyes open, I may just happen to recognize them. If I'm smart, I implement them. So, when I went to buy a new car, it dawned on me that I could learn alot … (12 comments)
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marketing: USPS Postage Rate Increase - Effective May 14 - 05/07/07 08:30 PM
Just a reminder that in one week, the postage rates are going up. A first class postage stamp will be 41cents. Now would be a really good time to go out and stock up on 2cent stamps.
Remember what happened last time? The Post Office ran out of 2cent stamps. It was a … (4 comments)
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marketing: Are You Approachable or Avoidable? - 03/29/07 08:51 PM
I recently ran across Benjamin Jenk's blog about name tags and it got me thinking about the approachability or even the likability of the successful people in the real estate industry. Is there truly any way to succeed without having an approachable attitude or a like-able personality?
I receive a e-newsletter from this guy … (6 comments)
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marketing: Excuses or Reasons to Lower The Price, Instead of Stage? - 02/28/07 10:37 AM
Just this morning - IT happened. I received an email from an agent letting me know that her home seller had decided to lower the listing price instead of stage the property. WHAT?!
Tell me how a home seller can lower the price of their property, in this case $30,000, instead of spending a … (6 comments)
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marketing: Remove Your Vehicle Advertising Upon Request? - 02/27/07 01:25 PM
OK - so I'm spinning off from yesterday's blog. A/R member, Elaine Reese, brought up a really good point that I think deserves some additional consideration. Let's chat about clients (or perspective clients) requesting that all vehicle signage be removed before visiting the property. Car wraps, aside, if we have magnet signs that are … (18 comments)
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marketing: Staging The Stager - 01/17/07 04:48 PM
As I finished my presentation this morning and walked to my car, I noticed that not just one car - but every car in the parking garage was a luxury car. This was not an economy car type of audience that I had just spoken with. This was a Mercedes, BMW, … (7 comments)
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marketing: Educating Sellers is a Must - Benefits of Staging! - 10/25/06 09:34 PM
Is today's real estate market not different than last year? Is it me or has everyone felt the difference? Last year we were staging homes for cutting edge investors and agents, who were asking $40,000+ over asking price.
This year - we're staging homes to give buyers a memorable impression.
We're staging homes … (1 comments)
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