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clients: Ezine Debate - 02/09/09 09:46 PM
I just got off the phone with a client - I write and design her monthly newsletter to her clients and prospects. She is a designer. We always start her newsletter with a brief personal note, and then include a few decorating articles and tips.
Today, her husband looked at this month's ezine and told her he thought she shouldn't include the personal note. If she must, he said, it should go at the very bottom - so that if a reader didn't want to read it, they could ignore it.
I know the importance of the personal note. I've seen … (16 comments)
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clients: An Easy Way to Get More Sales from the Internet - 09/18/08 12:50 AM
You may have heard my voice at my site (www.wealthydecorators.com). I use this audio in many places on the web, and it really helps me get more leads for my business because of the added connection it creates with web browsers. This article shows you how you can gain more leads and sales by using audio.
How to Use Audio on the Internet
The simple fact is - most people now look online when researching which companies to use for anything. Your website and your business email correspondence must reflect your professionalism and personal style. They also need to stand out from the … (42 comments)
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clients: Who is Your Ideal Client? - 09/07/08 09:19 PM
When asked who their ideal client is, many designers and realtors respond:
Owners of expensive homes or Rich people or Anyone who has money and is willing to pay
Here is the problem with believing that wealthy people are your ideal clients: It is an ineffective target because it is too broad. Choosing "high-end homes" or "wealthy homeowners" as your target does not give you a specific target. And without a clear, defined target, your design business will be less successful.
You must aim all of your marketing at a clearly defined target. Why?
Marketing becomes SO much easierWhen you … (9 comments)
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clients: Chocolate Flowers - 09/01/08 08:09 PM
Going Beyond Customer Service
While taking a break from an intense day of antiquing, my friends and I ducked into a quaint coffee shop to rest our weary bones. We each decided to order chai lattes - a black spiced tea with a coat of foam on top. The barista asked if we would like cinnamon and chocolate in the tea and, before I could raise an objection (chocolate in tea?), one of my friends responded affirmatively for all of us.A few moments later the lattes were ready and we were summoned to the counter to pick up our fancy drinks. … (19 comments)
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clients: 3 Ways to Make More Money with Email - 06/29/08 08:52 PM
Email is the cheapest form of marketing out there. So why isn't every small business owner using it? Well, it's probably because most people are unaware of how easy it is to turn a simple email into a marketing "cash machine."
Try these 3 easy ideas, and you'll notice a quick boost in business!
Set up an Email Signature FileAn Email Signature is text that is automatically included at the bottom of every email you send. It should include your company name, a short description of your services, your phone number, and a link to your website. How many … (11 comments)
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clients: Response to "Relationship Marketing" - 03/26/08 05:43 PM
In response to Relationship Marketing … (1 comments)
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clients: Relationship Marketing - 03/24/08 01:16 PM
Since moving into my new house just a few weeks ago, I have received dozens of postcards, brochures, and flyers from all kinds of decorating professionals. I actually AM in the market for some services, including landscaping, house cleaning, entertainment systems, etc. But I haven't been inspired to call any of the companies who sent their promotions.Until today.I got a personal note in my mailbox from a man who is in the landscaping business. Instead of trying to impress me with anonymous photos and generic headlines, he talked about himself. He talked about the economy. He said that he understood that … (22 comments)
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clients: Attract Your Ideal Clients - the EASY WAY - 02/01/08 05:53 PM
I want to start this article with a quote from my favorite Law of Attraction teacher - Esther Hicks.
"You could sit for 15 minutes and conjure an image of yourself (with your ideal clients, in your ideal business). And if you could imagine it to the point that you bring yourself to some level of enthusiasm, you will have accomplished more in that 15 minutes of visualization than you could in 10 years of action."
Would you like to see how this works in attracting the type of clients that you really want? This is a simple exercise that will … (7 comments)
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Nika Stewart - Decorators' Success Coach
Howell,
NJ
More about me…
Nika Stewart Enterprises, LLC
Office Phone: (732) 462-0972
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